The Worldly Marketer newsletter -  July 2016 edition

From the Blog:

Fresh from the Experts: 4 Tasty Takeaways for Worldly Marketers

The best thing about hosting The Worldly Marketer Podcast is how much I'm learning from my expert guests. Each interview serves up lots of food for thought on international and global marketing issues. To give you a taste, here are four of my favourite takeaways so far. Great advice for anyone who is thinking of expanding their business internationally.

International & Global Marketing News

Here's a selection of noteworthy articles from the past month.

KPCB: It's that time of year again:  Mary Meeker recently published her highly-anticipated Internet Trends 2016 report. This 21st edition contains her usual comprehensive overview of global digital trends.  View the SlideShare document and Mary's video presentation here.

GlobalWebIndex: About one third of Internet users around the world say they follow their favourite brands on social media. The percentage varies from country to country, but this recent Chart of the Day shows that the  top 10 countries for brand followers have something in common: they are all emerging markets.

WalktheChat:  WeChat has become  the most popular social app in China, and every year, parent company Tencent publishes a major report on the behaviour of WeChat users... in Chinese. For those of us whose Chinese skills are lacking, here's a convenient English translation of the   WeChat Impact Report 2016 .

Ecommerce News Europe: How will Brexit affect the European ecommerce industry? Among the  predictions in this article: the Netherlands are well positioned to replace the U.K. as a preferred gateway to Europe for American companies.

App Annie: For app developers looking to enter the Asian market, Taiwan may be an good place to start, according to this article. With a strong gaming community for its size, and a world-class mobile infrastructure, Taiwan also has a track record of being foreign-app friendly. Those factors combined make it an easier market to crack than China.

Euromonitor International: What do India, Iran, Mexico, South Africa and Ukraine have in common?  According to Swarnava Adhikary,  they are the top five emerging markets with the greatest digital potential in the coming 15 years. Read about their promise and their challenges here.

TechCrunch:  Instagram recently hit a major milestone: 500 million monthly active users. That's double the number of users from two years ago. Of those users, 300 million are active on a daily basis. And it's all thanks to major growth in countries like Japan, Germany, France, and Indonesia. In fact, 80% of Instagram users now come from outside the U.S. Read more here.

This is just a small sample of the many current articles  on international business and global marketing topics that you'll find in  Verbaccino's Flipboard magazine . New articles are added throughout the week.

#Holiday HeadsUp
for July 2016

Below are just a few of the many special holidays and observances coming up around the world
this month.

for the complete
July 2016 calendar.

  • July 1: Establishment Day in Hong Kong
  • July 1: Canada Day / FĂȘte du Canada
  • July 3: Independence Day in Belarus
  • July 4: Independence Day in the U.S.A.
  • July 5: Independence Day in Algeria
  • July 6: Eid al-Fitr, the end of Ramadan (Islam)
  • July 6: Puri Ratha Yatra (Hinduism)
  • July 9: Independence Day in Argentina
  • July 11: Beginning of Naadam in Mongolia
  • July 14: National Day of France
  • July 16: Aadi Perukku (Hinduism)
  • July 17: Constitution Day in South Korea
  • July 18: Nelson Mandela International Day (U.N.) 
  • July 19: Asalha Puja (Buddhism)
  • July 20: Beginning of Vassa (Buddhism)
  • July 21: National Day of Belgium
  • July 26: Day of the National Rebellion in Cuba
  • July 28: First day of Fiestas Patrias in Peru

You can download this calendar as a PDF document  by clicking on the link, above,  and selecting "Save Page As".

Get more details about any holiday or observance on the calendar
by clicking on the specific entry.

Did I miss any important dates?
Did you enjoy this newsletter?
Never miss another issue!

Subscribe today, and you'll get the next issue of The Worldly Marketer delivered straight to your inbox.

(Your email address will never be shared with a third party, and you can unsubscribe at any time.)