May 7, 2024

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NYSTIA's New Advocacy Action Center

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center!


Whether you want to contact officials directly, support advocacy issues from tourism peers and colleagues, view active bills, and more, the NYSTIA Tourism Advocacy Center & Resources is your gateway to connecting with state and federal representatives and legislators to advocate for tourism issues.


Current issues are in urgent need of your support:



NYSTIA's liaison to US Travel Ed Carr (Discover Long Island) stated, "It's paramount that DMOs and tourism partners contact their Federal representatives to oppose this amendment. Other nations are implementing biometrics at airport checkpoints, and for the US to ban this technology over privacy concerns will simply set us back as a destination."



Congress needs to plan NOW to provide funding in the 2025 budget to support the proposed commemorative programming for 2026 and beyond. Let them know this is important to you.


Contact Rachele Markle if you would like to share your organization's advocacy action items with NYSTIA members, or if you'd like to join NYSTIA's Advocacy Committee!

Take Action

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In This Newsletter:

Take Advocacy Action!:

  • NYSTIA's New & Improved Advocacy Action Center

NYSTIA News:

  • Next Lunch & Learn Webinar: The ABCs of ChatGPT
  • Nominate for the 2024 NYS Tourism Excellence Awards!
  • RECAP: Unlocking the Power of DEI in Tourism Marketing

Advocacy Matters to You:

  • Take Action! Tell Congress to Protect TSA PreCheck and Lower Security Wait Times
  • Tell Congress to Support Funding for America's 250th Celebrations
  • NYSHTA's Tourism Advocacy Day One-Pager

Member News:

  • NYSTIA Partner Feature: Abigail Pippen from Ripe
  • New Member Introduction: Jake Buganski from Fourth Idea
  • Destination Marketing Corporation and Community Foundation Announce Launch of a Regional Recruitment Initiative: What's Update NY
  • Canalway Challenge Kicks Off 6th Season on NYS Canals
  • Key Takeaways from Destination International's April 24th Update on Structured for Success: Content Publishing Best Practices
  • 3 Days of Food, Flavor & Fun at the 2nd Annual Catskills Cuisine!

Upcoming Events:

  • The ABCs of ChatGPT
  • The State of the American Traveler Survey Findings - May 2024
  • Travel Unity Forum: Cayuga County

Featured Co-Ops:

  • ROVA: The Magazine for Epic Road Trips
  • AMERICA Journal: Fall 2024 New York State Travel Planner

🗞️ NYSTIA News:

Next Lunch & Learn Webinar:

The ABCs of ChatGPT

Matt Rocha, Account Executive of Travel & Tourism at Aki Technologies, will lead a hands-on workshop where you'll master practical applications of generative AI, transforming how you engage with tourists and create compelling marketing content.

Learn by doing as you follow along with live demonstrations to immediately implement AI tools that enhance customer experiences and streamline your daily tasks.

Leave empowered with the know-how to revolutionize your approach to tourism in New York with cutting-edge AI strategies that you can apply right away!


When: Wednesday, May 8 at 12:00 pm E.T.

Cost: Free!


Please share this invite! The NYSTIA Lunch & Learn Webinars are open to all NYSTIA members and their guests. Register Now

Nominate a Deserving Colleague for a NYS Tourism Excellence Award! Nominations Extended to May 25

Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. Nominate your own organization, a leader, a partner in your county, or a colleague deserving of recognition. Let us know what you and your team have been up to, or let someone know how much you appreciate their hard work!


Nominate Now

RECAP: Unlocking the Power of DEI in Tourism Marketing

During last week's Lunch & Learn Webinar, Cassandra Razzi from Orange 142 presented on the many benefits (and importance) of leveraging DEI in tourism marketing. You can find her slide deck, white papers, and the webinar recording in the recap.


Read the Recap

⚖️ Advocacy Matters to You

All Advocacy


You can access NYSTIA's Advocacy Action Center anytime to view key legislation and contact your elected representatives.

Member News

All News

NYSTIA Partner Feature: Abigail Pippen from Ripe

As the Sales Account Executive at RipeAbigail Pippen is responsible for growing business partnerships within the northeast and midwest regions of the United States. Ripe is a lodging software provider that shifts bookings directly to sites that create the demand for lodging, such as destination marketing organizations, events, and attractions. Ripe has been a member of NYSTIA since 2022 and regularly attends the spring and fall meetings...


Meet Abigail

New Member Introduction: Jake Buganski from Fourth Idea

Please welcome Jake Buganski, VP of Client Engagement at Fourth Idea, to the NYSTIA Community! In this position, he works with new and existing clients to get the most from their relationship with the agency. Having spent most of his career on the DMO side of the tourism industry, he is able to thoroughly understand the needs DMOs have and the challenges they face. This helps guide Fourth Idea's approach to working with destination clients and to ensure that the potential of these relationships is fully realized.



Meet Jake

Destination Marketing Corporation and Community Foundation Announce Launch of a Regional Recruitment Initiative: What's Upstate NY

Through a collaborative effort by 10 organizations in Otsego County, a new partnership with the What’s Upstate NY initiative has resulted in the launch of a new website that answers a need for an inclusive and engaging recruitment tool showcasing the region...


Continue Reading

Canalway Challenge Kicks Off 6th Season on NYS Canals

Erie Canalway National Heritage Corridor invites New Yorkers to trace history and track miles as part of the Canalway Challenge in 2024. The free program welcomes people of all ages and abilities to set a personal mileage goal and then walk, run, cycle, or paddle along the NYS Canal System to achieve it and receive recognition and rewards...


Continue Reading

Key Takeaways from Destination International's April 24th Update on Structured for Success: Content Publishing Best Practices

NYSTIA associate Sarah Walters provides key takeaways from Destination International's April 24 Update on Structured for Success: Content Publishing Best Practices, covering website structure, content opportunities, and best practices


Continue Reading

3 Days of Food, Flavor & Fun at the 2nd Annual Catskill Cuisine!

The Sullivan Catskills Visitors Association, in partnership with Bethel Woods Center for Arts, presents a food festival celebrating the cuisine of the Catskills and beyond. The weekend event (May 10-12) will showcase the beauty, resurgence, and popularity of the Sullivan Catskills and its distinct regional cuisine. Catskill Cuisine takes inspiration from local fare, farmers, and restaurants, featuring chefs and producers participating in tastings and demonstrations.


Learn More

Upcoming Events

All Events

ABCs of ChatGPT

May 8

Lunch & Learn Webinar | Aki Technologies | Register Now

State of the American Traveler Survey Findings

May 8

Webinar | Future Partners | Register Now

Travel Unity Forum: Cayuga County

May 15

Event | Travel Unity | Register Now

Featured Co-Ops:

All Co-Ops

ROVA: The Magazine for Epic Road Trips

The brewery and fishing industries are core to NYS tourism with more than 440 licensed breweries in New York State and more than 7,500 lakes and ponds, 70,000 miles of rivers and streams, and hundreds of miles of coastline. Let's add your destinations to the ROVA itinerary! 


Be a part of the August/September issue with special ROVA content on ROVA's Annual Brewery Round-Up and US Fishing Destinations! Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page or larger can submit a blog to share your destination's story for the section theme(s).


Learn More & Sign Up

AMERICA Journal: Fall 2024 New York State Travel Planner

AMERICA Journal, established 30+ years ago, is the #1 German travel magazine featuring US destinations!


NYSTIA members have the opportunity to feature their destination in the Fall 2024 New York State section for a discounted rate! Content will be created by America Journal's professional travel writers with your input/requests. Sign up by June 28, 2024.



Learn More & Sign Up!

Job Postings

All Jobs

No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2024 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org


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