The Fall Toy Preview Issue of ‘The Toy Book’ Is Here!



Inside, you’ll find a 2023 Preview showcase packed with new toys and games that will be hitting store shelves in the year ahead. And, we’ve also stacked the deck with a showcase of 2022 Late Holiday Launches that retail buyers will want to be on the lookout for ahead of the holiday shopping season. Explore the new issue…

The Toy Insider Experts Reveal the Hottest Toys of 2022



The Toy Insider, the toy industry’s most influential organization and a trusted go-to consumer resource for parents and gift-givers, unwrapped its expert picks for the best toys, games, and gifts for 2022 in its 17th annual Holiday Gift Guide. See the hottest toys…

The Toy Foundation Names Toy of the Year (TOTY) Awards Winners



It’s not déjà vu: The Toy Foundation’s 2022 Toy of the Year Awards returned for a second round this week as the U.S. toy community gathered in Dallas for the first time since 2019. A total of 18 winners were revealed at the ceremony. And the winners are…

Mattel Reveals Reimagined Monster High Dolls and Playsets



The Monster High doll line is getting a makeover — or at least a little update to expand representation in the line and inspire kids to be themselves, just like the Monster High crew. The new line begins hitting retail this fall. Read more…

Exclusive: The Original Big Wheel Rolls into Schylling



One of the most iconic toys of all time has a new home with the company behind NeeDoh and the Lava Lamp. Schylling Inc. has acquired Big Wheel, the famous, low-riding trike that became a craze throughout the 1970s and ’80s. Read more…

PlayMonster Is Launching New My Fairy Garden Sets with Different Types of Seeds to Grow



At The Toy Association’s 2023 Preview in Dallas, PlayMonster unveiled its plans to relaunch its My Fairy Garden brand next year. The collection includes new playsets and articulated fairies. Learn more at The Toy Insider…

Exclusive: Basic Fun! Debuts Massive, Stranger Things Lite-Brite Wall Art



Basic Fun! expands its line of Lite-Brite Wall Art with a new offering straight from the Upside Down. Stranger Things fans can use the 6,000 included mini-sized pegs to recreate one of three show-inspired designs. Learn more at The Pop Insider…

Universal Creates New Consumer Products Division



In what CEO and Chairman Mark Woodbury is calling the creation of a “powerhouse division,” Universal Parks & Resorts and Universal Parks & Resorts Merchandise Group are coming together to form the new Universal Products & Experiences. Read more…

Funko Launches Holiday Games Based on Your Favorite Seasonal Movies



Following success in the holiday space over the past few years, Funko is offering a refreshed assortment of seasonal games for 2022. New titles take inspiration from an array of classic holiday films and TV specials. Deck the halls at The Toy Insider…

Crayola Plans to Double Its Family Experience Venues



The Crayola Experience has been around for more than 25 years and currently operates five venues nationwide. Under new partnership agreements, Crayola expects to at least double its footprint within the next five years. Read more…

Trefl Games Expands U.S. Portfolio with 9 New Games



Some of Trefl’s most popular games will hit shelves in the U.S. in the fall of next year. The European game and puzzle company is expanding its U.S. footprint beyond puzzles, starting with nine titles that were revealed this week at the 2023 Preview & 2022 Holiday Market in Dallas. Read more…

The Toy Industry and Retail: Facing This Fall’s Challenges



The Toy Book unpacks the issues facing the industry this fall, including efforts from toy manufacturers and retailers to balance supply and demand amid inflation concerns. Read more…

Backstory: LEGO at 90 — Building a (Brick) Empire for Kids and Kidults



You could say that the story of LEGO started with a single brick — but that would be wrong. The Toy Book explores how a humble workshop spawned one of the largest toy companies in the world. Read more…

Talkin’ Toys: FoxMind CEO David Capon



The Toy Book caught up with FoxMind CEO David Capon about the company’s evolution, new product launches, and the staying power of core values. Read more…

Wham-O Celebrates the Big 3 in 2023



Next year, Wham-O has major plans to celebrate the company’s 75th anniversary, in addition to three major milestones for some of its most iconic brands. Wham-O is behind some of the most recognizable toy properties of all time, including Frisbee, Slip ‘N Slide, Hula Hoop, Hacky Sack, Superball, Trac-Ball, and Boogie Body Boards. Read more…

PlayMonster Makes Additional Updates to Senior Leadership Team



The company hired Steve Adolph to serve as president while Sharon Fosbery has been promoted to chief brands and strategy officer. Adolph will report to and work alongside CEO Tim Kilpin with a focus on global operations and crafting strategic initiatives to fuel growth for the company. Read more…

Faber-Castell USA Names Scott Flynn as President and CEO



Flynn joins Faber-Castell from PlayMonster, where he most recently served as its chief commercial officer. He succeeds Jamie Gallagher, who recently retired after a 19-year run. Read more…