How Baird & Warner Is Training Agents To Navigate Industry Changes Following NAR Lawsuit

Real Estate News



It’s been over two months since a jury in a class action lawsuit ruled that the National Association of Realtors (NAR) and two major brokerage firms were liable for keeping commissions artificially high, and the residential brokerage industry continues to grapple with what the ruling may mean for how agents are compensated going forward. Yet because Taylor Johnson client Baird & Warner has always emphasized transparency, Illinois’ largest independently owned brokerage already was training its agents on buyer representation, including implementing a buyer certification course covering the importance of buyer agency agreements, how to clearly define agent compensation and how to communicate agents' value to buyers. TJ leveraged the firm’s position as an industry thought leader and secured two prominent Q&A features with Laura Ellis, president of residential sales and chief strategy officer at Baird & Warner, in Real Estate News and The Real Deal. In these stories, Ellis explains in both stories why it's more important than ever for agents to demonstrate the professionalism, market experience and negotiation skills they bring to a transaction. “There’s no half doing this anymore,” Ellis tells Real Estate News.



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