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At the May 29 Annual General Meeting, we welcomed Victoria Clarke of Tourism Mississauga to our Board of Directors. Victoria brings 15 years of experience in destination marketing and community leadership, making her a valuable addition. We also thank Traci Bednard, President & CEO of Explore Edmonton, for her significant contributions during the pandemic. Post-AGM, Nina Kressler was re-elected as Chair. Additionally, May saw the launch of the Canadian Tourism Data Collective, a groundbreaking platform set to revolutionize the tourism industry and boost Canada's competitiveness, aiming to generate up to $160 billion in annual revenue. I look forward to seeing its positive impact on our sector. |
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Join us for an unforgettable gathering of tourism leaders, stakeholders, and innovators from across Canada
December 3-5, 2024
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Event Highlights:
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December 3: Industry Workshop Day offering learning and training in key areas such as Sustainable and Culinary, Export Readiness, and more.
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December 4 & 5: Two days packed with innovative programming, capped off with the Canadian Tourism Awards Reception and Gala Dinner.
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Plan your stay
Stay in the heart of the action at Sheraton Vancouver Wall Centre, with special rates starting at $249.00 for double occupancy, available until October 31, 2024, or until sold out.
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Elevate your brand!
Take your brand to the forefront of Canada’s tourism industry by becoming a Sponsor. Tailored packages are available to help you attain your specific goals.
Contact Ed Byers at sponsorship@tiac-aitc.ca for more information.
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Canadian Tourism Awards
Don't forget to submit your nominations for the Canadian Tourism Awards!
It's an excellent opportunity to recognize the hard work and success of individuals and organizations that have made significant contributions to our industry.
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Award Categories and Sponsors | |
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BUSINESS OF THE YEAR AWARD
presented by
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INDIGENOUS TOURISM AWARD
presented by
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SUSTAINABLE TOURISM AWARD
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BUSINESS EVENT OF THE YEAR AWARD
presented by
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TOURISM EMPLOYEE OF THE YEAR AWARD | |
TOURISM EMPLOYER OF THE YEAR AWARD | |
SMALL OR MEDIUM-SIZED BUSINESS OF THE YEAR AWARD | |
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INNOVATOR OF THE YEAR AWARD
presented by
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TRAVEL MEDIA PROFESSIONAL OF THE YEAR AWARD | |
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CULINARY TOURISM EXPERIENCE AWARD
presented by
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LIFETIME ACHIEVEMENT AWARD | |
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UNDER 30 TOURISM TRAILBLAZER AWARD
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The deadline for submissions is August 26, 2024, so don’t delay! | |
Become a Judge!
If you are a full TIAC member in good standing with at least five years’ experience in the travel and tourism industry, don’t let this opportunity pass you by.
For more information, please contact Tiffany Hnatiw, Event Manager, at thnatiw@tiac-aitc.ca.
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Request for Proposal - Rendez-vous Canada Host Destination - 2026, 2027, 2028, 2029 OR 2030
Destination Canada (DC) and Tourism Industry Association of Canada (TIAC) as co-managers and profucers of the Rendez-vous Canada event invite interested provincial, territorial, city and regional destination organizations to submit proposals to host Rendez-vous Canada, Canada's premier international tradeshow.
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Not a member of TIAC?
Join a powerful community dedicated to fortifying Canadian tourism's standing on the global stage. Take your place at the forefront of change, innovation, and growth by supporting TIAC's efforts. Together, we're not just envisioning the future of Canadian tourism – we're creating it.
Find out what we do
For more information about the TIAC membership, please contact membership@tiac-aitc.ca
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New and Renewed Member Recognition | |
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We are delighted to extend a warm welcome to all the new and renewed members of the Tourism Industry Association of Canada (TIAC):
NEW REGULAR MEMBERS:
Lakehouse
Inuit Adventures
NEW ASSOCIATE MEMBERS:
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Aikens Lake Lodge Ltd
Société de développement économique de la Colombie-Britannique (SDECB)
Falcon Trails Resort
Cruise Lines International Association
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We're also incredibly grateful to the 41 organizations who chose to renew their Regular or Associate membership in May, and we want to extend our heartfelt thanks for their continued support.
Not a member? Click here to become one!
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Attention all members! We want to hear your story. Share your experiences, challenges, and triumphs. By submitting your story, you'll inspire others, gain recognition, and help shape the future of our community. Don't miss this opportunity to make a difference and leave a lasting impact. | | |
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Discover Whistler's Indigenous heritage at the SLCC. Explore the First Nations Museum, Art Gallery, Gift Shop, and Thunderbird Café. Join Cultural Ambassadors for a drum song, short film, and guided tour, learning stories from the Sḵwx̱wú7mesh and Lil̓wat7úl Nations. See house posts, canoes, weaving, and artwork. Admire architecture inspired by a Squamish Longhouse and Lil’wat Istken, and enjoy a forest walk on the Salish Stroll. Shop for handmade art and savor First Nations-inspired cuisine at the Thunderbird Café.
Learn more about Sḵwx̱wú7mesh Lil̓wat7úl Cultural Centre (SLCC)
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JUNE MEMBER WEBINARS
TIAC's Canadian Travel Insights Dashboard: Understanding Canadian Traveller Perceptions & Behaviours
June 19, 2024, 2:00 - 3:00 PM
The Tourism Industry Association of Canada’s (TIAC) Canadian Traveller Perception and Behaviour Dashboard, built in collaboration with Destination Canada and powered by Skift, is a new, publicly available initiative that provides Canadian tourism industry stakeholders with domestic traveller insights related to:
- Traveller behaviour: the travel history of Canadian travellers and their travel intentions, including the nature of any future trips within Canada and internationally.
- Traveller planning: the sources/media that inspire Canadians to travel, as well as those sources/media used to plan such travels. Additionally, data on key issues related to the Canadian economy and their impact on travel planning.
- Traveller barriers: those factors that prevent Canadian travellers from taking a vacation/holiday to their preferred destination in Canada.
- Traveller motivators: the priorities of Canadians when planning a vacation/holiday, as well as the most popular holiday activities in Canada.
- Seasonality: the preferred month in which to travel domestically, supported by explanations.
Join TIAC and our guests from Skift, Oliver Martin and Maria Serova, to discuss the report and demonstrate how to maximize the use of the dashboard.
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Oliver Martin is a destination development strategist with 18+ years of experience working with leadership teams, Oliver is an expert in the design of quantitative research to identify innovation in destination strategy. Over his career, Oliver has worked with over 70 DMOs to develop sustainable growth plans and measure impact. His clients include, Travel Alberta, Destination Nunavut and Dubai Tourism. Oliver was formerly a partner with global sustainability consultancy GlobeScan where he co-led the sustainability strategy practice. He has also served as the Director of the Pacific Asia Travel Association's Strategic Intelligence Centre and started his career at Destination Canada in corporate planning and strategy. | | | |
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Maria Serova has over 6 years of experience in management consulting and joined the Skift Advisory Insights team in 2024, focusing on market research and brand analysis, with an emphasis on sustainability and diverse consumer markets. Previously, she worked at Capgemini Invent, specializing in digital and agile transformation, project management, market research, and customer experience. At Skift Advisory, Maria collaborates with clients like Tourism Fiji, Destination Canada and Kingdom of Saudi Arabia to assess brand perception and brand health, competitive performance and customer segmentation. She holds a Master’s in Management from ESSEC Business School and is fluent in English, Russian, Italian, and French. | | |
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Navigating Mental Health Crises in Tourism: Insights and Strategies for a Resilient Workforce with Tourism HR Canada
June 26, 2024, 2:00 - 3:00 PM
Mental health crises in the tourism workforce seem to be becoming both more widespread and more acute. Generalized anxieties around economic, sociopolitical, and environmental pressures are interacting with new challenges in the post-pandemic tourism workplace, producing a new HR landscape in which few operators feel prepared to navigate safely or confidently. This webinar will present current research from Tourism HR Canada around mental well-being in tourism, with an emphasis on workplace culture and its impact on retention. Some high-level research findings from this project will be shared, along with practical tips and tools for creating psychologically safe workplaces for the entire staff, from front-line employees to senior management.
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Meet the Presenter
Evan Hazenberg is the Director for Labour Market Intelligence at Tourism HR Canada, where he is closely involved in a number of topical research projects. Before joining Tourism HR Canada in 2022, he was a lecturer for five years at the University of Sussex in England.
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JUST RELEASED!
Our 2023 Annual Report highlights key achievements, from Hill Days and National Tourism Week to our webinars and town halls. Despite challenges from the pandemic, TIAC thrived in 2023 with events like Rendez-vous Canada and the Tourism Congress showcasing our resilience and innovation. Looking ahead to 2024, we aim to strengthen our national and international alliances and remain the voice and champion of Canadian tourism.
Download now
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Survey for potential amendments of the Marine Mammal Regulations under the Fisheries Act | |
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Upcoming Online Consultation Survey on Marine Mammal Regulations
The Department of Fisheries and Oceans Canada (DFO) is launching a national online consultation survey to gather feedback on potential amendments to the Marine Mammal Regulations under the Fisheries Act. The survey will address:
- Pacific Killer Whale approach distances
- Administrative updates related to outdated references to Indigenous peoples and geographic locations
- Updated terminology for drone use
- A title change for Section 38 from "Disturbance Authorization" to "Disturbance Licence"
The survey will be available from June 3, 2024, for a 90-day period.
You can participate and share your recommendations through the survey posted here (Marine Mammal Regulations Amendments) or via email at DFO.NCRFMMMRconsultation-consultationRMMGPRCN.MPO@dfo-mpo.gc.ca.
A summary of the feedback will be publicly accessible through a "What We Heard" report on the DFO and Consulting With Canadians websites.
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The Tourism Industry Association of Canada (TIAC) expresses its most profound gratitude to its Industry Patrons for their significant financial investment and support of the association. TIAC's Industry Patrons are leading companies who have been instrumental in creating positive change, fostering international tourism growth, and advancing Canada's travel and tourism portfolio.
To become an TIAC Industry Patron contact Jenn Taylor, VP Business Development and Member Relations at 902-698-0984.
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Preferred Partners
The Tourism Industry Association of Canada has partnered with a number of leading national suppliers to provide the highest quality services to our members at fantastic rates.
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