April 2024

Get ready to immerse yourself in the spirit of National Tourism Week, kicking off this Monday! It's time to showcase the remarkable tapestry of tourism that colors our Canadian communities. This year, let's embrace the theme of sustainability by illuminating our venues in TIAC green, symbolizing our commitment to a greener, more accessible future. National Tourism Week offers a unique platform to underscore the vital role tourism plays in every corner of our country, from bustling urban centers to serene rural landscapes. Join us in celebrating the warmth and hospitality of our communities, where every visitor is welcomed with open arms. Let's shine a spotlight on the countless memories waiting to be made and the economic and cultural contributions that make Canada truly exceptional. Together, let's make this Tourism Week a vibrant celebration of our nation's rich heritage and promising future.

Read Beth's full message

A message from The Honourable Soraya Martinez Ferrada, Minister of Tourism of Canada


On behalf of the Government of Canada, I want to wish all Canadians a happy National Tourism Week! Canada is a tourism superpower. From majestic mountains to dynamic downtowns to friendly folks, we have what the world wants. National Tourism Week is a chance to celebrate the faces and places that make Canada so special. This year’s theme, “Canada: powered by tourism,” couldn’t be more appropriate – because tourism is a pillar of our economy! It helps employ nearly one in 10 Canadians and generates over $100 billion dollars every year...

Read more

Next week is National Tourism Week 2024

April 15 - 19, 2024, celebrate "Canada: Powered by Tourism"

Here's how to get involved:

  • Go Green: Light up your landmarks, attractions, or businesses in TIAC green (#8BC53F) to show your support. Capture and share these moments using #TourismWeekCanada2024 and #GoGreen
  • Get Social: Amplify the message with TIAC’s social media shareables. Use #TourismWeekCanada2024 and tag TIAC across all your platforms. 
  • Share a Video Message: Tell your story and the importance of tourism in a short video. Tag it with #TourismWeekCanada2024
  • Spread the Word: Use the toolkit resources for consistent messaging when talking to clients, media, or government. 
  • Explore more: Check out our website for promotional graphics, factsheets, and more on how you can make a difference this National Tourism Week. 

Success depends on your support!


Use our hashtag #TourismWeekCanada2024 and join the movement.  Let's make it a memorable one.  

 

For more details, visit the official National Tourism Week 2024 webpage, and follow the week’s events on TIAC’s LinkedIn, and Instagram. 

Learn more about NTW 2024

Rendez-vous Canada (RVC), May 14 - 17, 2024

In partnership with Destination Canada and TIAC, RVC 2024 will be cohosted this year by Tourism Alberta and Tourism Edmonton. As always, the marketplace is an invitation to share our love for Canada and foster a strong and vibrant visitor economy in Canada. Our industry has come out of the global pandemic stronger, more resilient, and more ready than ever to build new relationships.  

Learn more about RVC 2024

Join us for an unforgettable gathering of tourism leaders, stakeholders, and innovators from across Canada

December 3-5, 2024

We're excited to announce early bird registration is now open for the 2024 Tourism Congress in stunning Vancouver, BC from December 3-5, 2024.


Come together with tourism leaders, stakeholders, and innovators from across Canada. 


On the agenda: learning, insightful discussions, networking opportunities, and a celebration of our industry’s resilience and creativity.


Early Bird Discounted Registration 


Event Highlights: 



  • December 3: Industry Workshop Day offering learning and training in key areas such as Integrating AI, Human Resources, Sustainable Tourism, and more. 

 

  • December 4 & 5: Two days packed with innovative programming, capped off with the Canadian Tourism Awards Reception and Gala Dinner. 
Register now

Want to be a Tourism Congress Presenter? 


This is your opportunity to share your expertise and insights on "Canada: Powered by Tourism". We are seeking dynamic presentations focusing on economic influence, workforce empowerment, innovation, among other critical topics.


Formats include: 

 

  • 45-minute keynote style address 
  • 60-minute panel presentation with live Q&A 
  • 20-minute or less TEDx style presentation 


Should your presentation require a unique format, please include an explanation in your submission. Deadline for submissions: April 26, 2024, at 9:00 p.m. EST.

Details here

Plan your stay


Stay at the heart of the action at Sheraton Vancouver Wall Centre, with special rates starting at $249.00 for double occupancy, available until October 31, 2024, or until sold out.

Reserve now

Canadian Tourism Awards


Don't forget to submit your nominations for the Canadian Tourism Awards! It's an excellent opportunity to recognize the hard work and success of individuals and organizations that have made significant contributions to our industry.

Start a Nomination today

Not a member of TIAC?

Join a powerful community dedicated to fortifying Canadian tourism's standing on the global stage. Take your place at the forefront of change, innovation, and growth by supporting TIAC's efforts. Together, we're not just envisioning the future of Canadian tourism – we're creating it. 


Find out what we do

New and Renewed Member Recognition

We are delighted to extend a warm welcome to all the new and renewed members of the Tourism Industry Association of Canada (TIAC): 

 

NEW REGULAR MEMBERS:  

Indigenous Tourism Manitoba

Naturally Pacific Resort

Travality Consulting

 

NEW ASSOCIATE MEMBER:  

City of Moncton

Tourisme Restigouche Tourism


We're incredibly grateful to the 73 individuals who chose to renew their membership in March, and we want to extend our heartfelt thanks for their continued support.

 

Not a member? Click here to become one! 

BE IN THE SPOTLIGHT

Attention all members! We want to hear your story. Share your experiences, challenges, and triumphs. By submitting your story, you'll inspire others, gain recognition, and help shape the future of our community. Don't miss this opportunity to make a difference and leave a lasting impact.

Submit your story today

Wednesday, April 24 at 1:30 PM ET

Don’t miss our upcoming Ask an Expert webinar featuring Indigenous Tourism Association of Canada’s President and CEO, Keith Henry on April 24 at 1:30 p.m. Eastern Time.

Register now

On April 30, 2 p.m. E.T., you won’t want to miss TIAC’s Ask an Expert webinar with Canada’s 2SLGBTQI+ Chamber of Commerce (CGLCC). The CGLCC is the only chamber of commerce uniting and advocating for the over 100,000 2SLGBTQI+-owned and operated businesses in Canada. 

Climate Leadership: Examples from Canadian Destination Management Organizations

Last year, we published an article highlighting the steps that Destination Management Organizations (DMOs) and tourism businesses can take to start measuring their organizational carbon footprint by completing a greenhouse gas inventory. An organizational carbon footprint looks at the greenhouse gas emissions (GHGs) that result from operating a business or organization. Once the carbon footprint is understood, short and long-term science-aligned decarbonization goals can be set, and an action plan created to achieve these goals.

Learn more
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Notice something a little different about us?

We’ve slightly refreshed our logo and the fonts we use when we communicate with you.

 

Embracing the future while staying true to our roots, the revamped TIAC logo now boasts a digitally accessible leaf and a modernized typeface symbolizing growth, inclusivity, and our commitment to accessibility.

 

It's not just a change in appearance; it's a reflection of our continuous evolution and dedication to providing the best possible experience for you, our valued community and members.

 

Welcome to the exciting new chapter of TIAC!

The Tourism Industry Association of Canada (TIAC) expresses its most profound gratitude to its Industry Patrons for their significant financial investment and support of the association. TIAC's Industry Patrons are leading companies who have been instrumental in creating positive change, fostering international tourism growth, and advancing Canada's travel and tourism portfolio.   

  

To become an TIAC Industry Patron contact Jenn Taylor, VP Business Development and Member Relations at 902-698-0984. 

Preferred Partners 

The Tourism Industry Association of Canada has partnered with a number of leading national suppliers to provide the highest quality services to our members at fantastic rates.  

 

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