Is ESG moving the Needle for your Company? |
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Boardrooms around the country are filled with conversations about ESG initiatives. What they are; how to implement them; and whether or not they are effective. If they haven’t yet, they’d better start now. According to a PWC study, 88% of investors believe companies that prioritize ESG initiatives represent better opportunities for long-term returns than companies that don’t.
Read more of THO's feature story here.
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Congratulations: Alyson Campbell
Promoted to Vice President
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We are happy to announce that THO's Alyson Campbell has recently been promoted to Vice President!
Alyson brings over 15 years of experience and excels in developing and executing award-winning campaigns. From managing the workload to developing and implementing ideas, she does it all.
Born in Springfield, Ohio, she graduated from Ohio Northern University with a bachelor's degree in journalism and a bachelor's degree in music.
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Alyson has CRE experience with clients including Retail Design Collaborative, Forte Specialty Contractors, Nadel Architects, and more, she has made her mark in the lifestyle space spanning luxury, consumer packaged goods, food/beverage, and more with clients including Mercedes-Benz, BritishAirways, Gillette, Girl Scouts of the USA, and Snapfish by HP. |
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Please meet Alana Van Slovis, who joins us as an account coordinator! A recent graduate of Ohio State University, she completed her bachelor of arts degree in strategic communications. She is passionate about digital and social media outreach, and she’ll be helping us push forward our healthcare and real estate clients as their programs unfold.
Fun Fact: Alana once ziplined through Costa Rica.
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L.A.-based Greenbridge Investment Partners now owns the historic Pasadena Star-News building. The announcement was featured in Commercial Observer in an article titled, "Greenbridge Nabs Last Crumb Lease in LA." |
Jack Cline (left) and Jeffrey Rinkov (right) at Lee & Associates. |
Calabasas-based brokerage Lee & Associates Commercial Real Estate Services has opened a new office called Lee & Associates Los Angeles - Downtown. The new office is led by Jack R. Cline, Jr. as President. Los Angeles Business Journal showcased this new office in an article titled, "Lee & Associates Opens Downtown Office."
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THO Develops An In-person + Virtual Event In Nashville |
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THO host's event that garners both in-person and virtual attendees
THO was tapped by Genomic Life, a leading genome benefit management company, to develop and execute a strategic media relations and social media program leading up to the Business Group on Health’s (BGH) annual conference in Nashville from April 19-21, 2022.
THO decided to leverage the conference’s attendee base and planned a hybrid virtual Media + VIP Event, “Let’s Get Personal: The Power of Genomics,” at a nearby venue within walking distance of the conference one day ahead of the BGH conference. The event allowed for both in-person and virtual attendees. As a result, THO secured approximately 20 confirmed in-person and numerous virtual attendees from business and parenting publications across the country, as well as university researchers.
For social media, THO designed a social strategy that included event promotion, real-time posts, event recaps and more to increase Genomic Life’s social presence. In less than one month, THO expanded Genomic Life’s presence on LinkedIn, drawing increases of over 1,300% in impressions, reactions, and shares, along with 130 new followers and 822 unique visitors over the course of the event. On Instagram, THO expanded Genomic Life’s account outreach by 2,070%, while drawing in a 295% increase in profile visits and a 1,326% increase in impressions. The growth garnered through the execution of this social strategy established consistency within the organization’s online branding, as well as generated general awareness about Genomic Life’s offerings.
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THO’s Summer Golfing Party |
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What is summer without a little fun?
This year, THO celebrated our annual summer party at TopGolf Los Angeles - El Segundo, the premier entertainment destination. THO aimed at the giant outfield targets while enjoying small bites that include hummus, boneless wings with BBQ sauce, tortilla chips, guacamole, warm pretzel bites and more!
After the festivities, the team had dinner at California Pizza Kitchen in Manhattan Village!
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Great news! THO won two Gold dotCOMM Awards this year. See below for the details:
- Hertz Investment Group - Social Media Marketing | LinkedIn
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