Sylo releases a loungey groove for the end of things

For Immediate Release

April 18, 2024

SYLO RELEASES A LOUNGEY GROOVE FOR

THE END OF THINGS — “SO FAMILIAR”

OUT NOW — STREAM

TAKES TO THE SWAMPS AND STREETS OF

NEW ORLEANS IN OFFICIAL VIDEO — WATCH

SECOND SINGLE FROM UPCOMING FULL-LENGTH PROJECT

KICKED OFF VLOG SERIES DETAILING THE DEVELOPMENT OF

HIS PERSONAL ARTISTRY — WATCH

“So Familiar” single artwork [Download]

“His music feels like a refuge of cozy moments you can bask in.”

“Backed by a gentle assortment of strings and quaint drums, Sylo’s music is best suited for self-reflecting listening sessions.”

“There’s a quality to R&B artist Sylo’s voice that makes it feel like he’s in the room with the listener.”

Today, one of the alternative-R&B renaissance’s most mature and vulnerable voices, Sylo, releases “So Familiar.” The second single from his forthcoming full-length project, starts out in his gently plucked signature style. But with the addition of a loungey piano, sultry horns, and a jazzy Latin twist, the Korean-Canadian artist allows the track to unfold into a much larger groove. Out now via The Orchard — Stream.

Sylo describes the track as, “A paradox of wanting to care for someone so deeply yet knowing you can no longer do it.” The way he gracefully slides in and out of the song has never made the ending of a relationship feel more welcomed.

Press photo by Lian Benoit [Download]

Today’s single arrives with an official video, shot in the swamps and streets of New Orleans. Directed by longtime creative collaborator Martin Klapperbein, Sylo brings his laidback nature to an airboat ride and Bourbon Street, filmed in a run and gun style — Watch.

At the end of February, Sylo released the project’s first single “Fall Into Me.” Thoughtfully plucking all the beauty from the mundane, Sylo wields a voice with the viscosity of honey, leaving his fingerprint of intimate care on every second of the song. Now at almost 200k streams, “Fall Into Me” saw support from Spotify’s R&B Weekly, New Music Friday Canada and Mood Ring, Apple Music’s New in R&B and Day One, along with many others.

Last year saw Sylo channeling undeniable intentionality into everything he did. With the release of his EP blanket, listeners got a trusted glance through the window of Sylo’s artistry, almost like a personal serenade. He then went on to make his SXSW debut and perform a COLORSxSTUDIOS session of “Mile End.” All this recent growth has helped to push his catalog to over 57M streams on Spotify alone. Over the coming months, fans can keep an eye out for plenty of new content from Sylo, leading into his next full-length project.

ABOUT SYLO

Sylo, a Korean-Canadian artist hailing from Toronto and formerly known as Sylo Nozra, is a rising luminary in the alternative R&B universe. His soulful melodies and deeply personal lyrics, influenced by his heritage, have earned him global recognition. His track "Ginny" has received worldwide acclaim, even catching the attention of K-Pop icons like NCT and BTS's Jungkook. His song “FOMO” also gained prominence after being featured in the hit Netflix series “On My Block.” Fresh from a riveting COLORS studios performance in July 2023 and a successful tour with MICHELLE the previous year, Sylo is on the cusp of releasing an eagerly anticipated project. This new endeavor, infused with his signature self-care themes, promises to be a groundbreaking addition to his discography, further solidifying Sylo's status as a trailblazer in the music industry.

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For more information on Sylo, please visit:

For all Sylo press materials and inquiries, please contact:

Madi Florence | madi@bighassle.com

Michael Tomczak | mtomczak@theorchard.com