South Lake Avenue
January 2021 Newsletter
WE THANK YOU
We thank everyone who continues to support Pasadena businesses. Whether you choose to make a purchase on South Lake Avenue, in the Playhouse Village or in Old Pasadena please support Pasadena businesses with whatever your budget allows.

In light of current circumstances, we will continue to email our monthly newsletter with important updates while promoting South Lake Avenue businesses that are active during these challenging times. Support local businesses by visiting our new website

Please note information is subject to change due to Covid-19 developments.
SHOUT OUT TO OUR TRIVIA PARTICIPANTS!
Congratulations to our winner Marcella L. from Temple City who was the first to answer correctly in last month's newsletter!

Thank you to everyone who participated in last month's South Lake Trivia Game! We wanted to take a moment and shout out the first participant who answered correctly! The correct answer is Contessa Foods Collection. Contessa Foods Collection is a boutique direct importer of non-GMO Italian specialties. Their collection ranges from award-winning Tuscan olive oils to ancient grain pastas, rice, legumes, preserves, and sauces – natural wholesome foods that will enrich your dishes and nourish your life. For more information, please visit Contessa Foods Collection.

Be the first to answer our monthly trivia question correctly for a chance to win a prize at South Lake Avenue's year end Holidayfest event! One (1) entry per person per Trivia Game Question. Participants selected and announced are eligible to enter again after 90 days. Details subject to change due to COVID-19 developments.

CONGRATULATIONS TO ANNOUNCED PARTICIPANTS!
Linda Z. from Arcadia (January)
Richard L. from Pasadena (February)
Krystle from Burbank (March)
Brittany B. from Monrovia (April)
Jane G. from Pasadena (May)
Anonymous (June)
Katherine T. from Arcadia (July)
Charlotte L. from Pasadena (August)
Barbara A. from Glendora (September)
Krystle P. from Burbank (October)
Daniel M. from Pasadena (November)
Marcella L. from Temple City (December)
The South Lake Business Association is
ACCEPTING SUBMISSIONS FOR FEBRUARY
The South Lake Business Association's monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the February 2021 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to slba@southlakeavenue.org by January 20th.
South Lake Avenue Promotions
HOLIDAY SHOP, DINE & WIN WINNERS!
Thank you to everyone who supported Holiday Shop, Dine & Win on South Lake Avenue! Click to view Raffle Prizes and Winners!
BUY LOCAL ON SOUTH LAKE!
Now more than ever is the time to BUY LOCAL in Pasadena. Whether you choose to make a purchase on South Lake Avenue, in the Playhouse Village or in Old Pasadena please support Pasadena businesses with whatever your budget allows.

For more information, please visit South Lake Avenue's Online Directory.
Casper
COMING SOON!
Casper, the Sleep Shop | 102 S. Lake Avenue
Mattress shopping should be as comfy as crawling into bed. Whether it’s Casper’s award-winning customer experience team helping you get a new bed for a big move, or their commission-free store team answering any question under the moon, they want you to rest easy.

For more information, please visit Casper, the Sleep Shop.
Bravo Salon
OPEN FOR RETAIL!
Bravo Salon | 455 S. Lake Avenue | 626-577-4777
Bravo Salon on South Lake Avenue is open for retail and offers customized at-home color kits. Curbside pick-up is also available.

For more information, please visit Bravo Salon or call 626-577-4777.
Float Coffee Shop
FOR MATCHA LOVERS!
Float Coffee Shop | 380 S. Lake Avenue #6 | 626-683-0515
Whether you prefer it hot or iced, sweetened or straight up, Float Coffee Shop has you covered!

For more information, please visit Float Coffee Shop or call 626-683-0515.
Jewels on Lake
VALENTINE'S DAY JEWELRY SPECIALS!
Jewels on Lake | 455 S. Lake Avenue #101 | 626-356-4242
Jewels on Lake offers a great selection of fine jewelry in addition to providing on-site jewelry and watch repair. They are also licensed gold buyers and diamond buyers so sell your gold or diamonds in exchange for cash. Jewels on Lake is open by appointment only and don't forget to ask about their Valentine's Day Specials!

For more information, please visit Jewels on Lake or call 626-356-4242.
LT CPA
RELIEF GRANT PROGRAM
LT CPAs & Company | 600 S. Lake Avenue #310 | 626-683-0515
Governor Newsom and the Legislature announced a package of assistance for small businesses impacted by COVID-19, including $500 million in grants. Visit CAReliefGrant.com now to begin preparing your documents. 

For more information, please visit LT CPAs & Company or call 626-683-0515.
Macy's
ENJOY 25-70% OFF!
Macy's Pasadena | 401 S. Lake Avenue | 626-792-0211
Shop at Macy's Pasadena and enjoy savings through January 31st. Macy's on South Lake Avenue is open with safety measures including contact-free curbside pick-up.

For more information, please visit Macy's Pasadena or call 626-792-0211.
Mendocino Farms
MENDO MEAL DEAL!
Mendocino Farms | 238 S. Lake Avenue | 626-773-3140
The Mendo Meal Deal is back for a limited time, and only available after 3pm! Enjoy any 4 sandwiches or salads (guests can mix and match) plus 2 medium deli sides for $40. To order, please visit order.mendocinofarms.com/.

For more information, please visit Mendocino Farms or call 626-773-3140.
Orvis
SWEATER SALE!
Orvis Sporting Traditions | 345 S. Lake Avenue | 626-356-8000
Orvis offers a variety of sweaters you can enjoy indoors, outdoors or wherever your day takes you. Take advantage of their sweater sale and save up to 30%. To view sweater selections, please visit www.orvis.com.

For more information, please visit Orvis Sporting Traditions or call 626-356-8000.
Paul Mitchell
GUEST ARTIST!
Paul Mitchell Pasadena | 825 E. Green Street | 626-284-2863
Paul Mitchell The School Pasadena hosts virtual events with special guest artists and speakers where you can learn tips and tricks of the barber and cosmetology world. For details regarding their upcoming virtual events, please visit @paulmitchellschool_pasadena.

For more information, please visit Paul Mitchell The School Pasadena or call 626-284-2863.
Pet Food Express
WHAT'S BEST FOR PETS?
Pet Food Express | 320 S. Lake Avenue | 626-578-1111
What is the right food for your pet? How can you make walks safer? The pet answers you didn't know you needed and more, can be found in the following Pet Owner's Handbook at www.petfood.express/know-your-pet/.

For more information, please visit Pet Food Express or call 626-578-1111.
Smitty's
TASTY SPECIALS!
Smitty's Grill | 110 S. Lake Avenue | 626-792-9999
Smitty's Grill on South Lake Avenue offers a variety of specials to satisfy your taste buds! To learn more about their specials, follow Smitty's at @smittysgrill.

For more information, please visit Smitty's Grill or call 626-792-9999.
Stride
SUNDAY RUNDAY!
STRIDE Pasadena | 906 Granite Drive | 626-737-8588
STRIDE Pasadena kicks off 2021 with Sunday Runday! To learn more about upcoming runs, follow STRIDE at @stride_pasadena.

For a limited-time only, STRIDE offers an Unlimited Week of classes for just $20.21.

For more information, please visit Stride Pasadena or call 626-737-8588.
The Arbour
3RD ANNIVERSARY!
The Arbour Restaurant | 527 S. Lake Avenue | 626-396-4925
Congratulations to The Arbour Restaurant as they celebrated their 3rd Anniversary and look forward to serving the Pasadena community for many years to come! They are open daily from 4:00pm - 8:30pm for take out and delivery.

For more information, please visit The Arbour Restaurant or call 626-396-4925.
Vitamin Shoppe
NEED A BOOST?
The Vitamin Shoppe | 181 S. Lake Avenue | 626-405-0209
Kick start 2021 with healthy tips to get in shape and boost your immune system. Learn more by visiting The Vitamin Shoppe on South Lake Avenue at @vitaminshoppe_pasadena175.

For more information, please visit The Vitamin Shoppe or call 626-405-0209.
Got Catering?
Corner Bakery
DELIVERED TO YOUR DOOR!
Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.
City of Pasadena
SMALL BUSINESS RELIEF
The State of California recently launched a new COVID-19 Small Business Relief Grant Program. Applications for the first round of the program will now be accepted thru Wednesday, January 13. Small business and non-profits can apply for micro grants up to $25,000. Given the potential for high volume, submit your application and completed application during lower peak demand times (after-hours, except midnight- 4 am). The program is not set-up as first come, first serve, so applications can be submitted at any time before 11:59 pm on January 13th. For more information, visit www.careliefgrant.com
RESOURCES FOR BUSINESSES
Pasadena Business can stay in the know regarding helpful information and available resources by visiting COVID-19: Information for Businesses.
CITY NEWS RELEASES
Stay in the know regarding important City of Pasadena updates by visiting City of Pasadena News Releases.
CITIZEN SERVICE CENTER
The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.
CONNECT TO PASADENA PD
Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241.
Association Meetings
ANNUAL BOARD MEETING
Wednesday, January 20, 2021 I 8:00am
Meeting details to be determined

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email slba@southlakeavenue.org. Click here to view SLBA meeting schedules or to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding upcoming meetings, please visit www.southlakeavenue.org.
Featured Spaces
Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:
412 S. Lake Avenue

Click to view a list of featured spaces at South Lake Leasing Opportunities.
GET STARTED!
Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.
WHAT'S NEW ON SOUTH LAKE?
Now it's easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue's new website at www.southlakeavenue.org.
Got News?
Got News? February 2021 e-Newsletter submissions due by January 20th and accepted on a first come first served basis. Subject to availability and editing.
Missed News?
If you missed one of our newsletters you can view them here:
Helpful Links
Stay Connected!
South Lake Trivia!
Be the first to answer correctly and get a shout out in our next newsletter and be automatically entered into a year end raffle during our Holidayfest Event!
*Details subject to change due to COVID-19 developments.
Which business on South Lake is the oldest mail order company and a leader in fly fishing?
Bass Pro Shop
REI
Orvis Sporting Traditions