South Lake Avenue, Pasadena
February 2024 Newsletter
HAPPY VALENTINE'S DAY!
Valentine's Day is fast approaching! Find great gifts at any one of South Lake Avenue's retailers or enjoy a delicious meal at any of the restaurants on the Avenue. Explore ideas by visiting the South Lake Avenue Business Directory.
SHOUT OUT TO OUR TRIVIA PARTICIPANTS!
Congratulations to our winner Marcella L. from Temple City who was the first to answer correctly in last month's newsletter!

Thank you to everyone who participated in last month's South Lake Trivia Game! We wanted to take a moment and shout out the first participant who answered correctly! The correct answer was All of the Above. For more information, please visit LA Beauty Skin Center and Nosy Neighbors Coffee & Donuts.

Be the first to answer our monthly trivia question correctly for a chance to win a prize at South Lake Avenue's year end Holidayfest event! One (1) entry per person per Trivia Game Question. Participants selected and announced are eligible to enter again after 90 days. Participants responsible for reviewing junk and spam folders for electronic communications. SLBA not responsible for delays in email communication.

CONGRATULATIONS TO OUR 2024 ANNOUNCED PARTICIPANTS!

Marcella L. from Temple City (January)
The South Lake Business Association is
ACCEPTING SUBMISSIONS FOR MARCH
The South Lake Business Association's monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the March 2024 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to slba@southlakeavenue.org by February 20th.
South Lake Avenue Quick Links
BITES AND BEVERAGES
Enjoy endless options from South Lake Avenue restaurants! Learn more by visiting South Lake Food & Dining.
SELF-CARE IDEAS
Looking to improve your health or pamper yourself? Browse through all the services offered on South Lake by visiting South Lake Health & Beauty.
SALES AND PROMOTIONS
Learn more about sales and promotions on South Lake by visiting Shopping on South Lake.
PASSPORT PARKING
Park, pay, be on your way with Passport Parking! No more digging for coins. Download today! To learn more about parking on South Lake Avenue, please visit South Lake Avenue's Visitor Resources.
South Lake Avenue Promotions
NOTICE OF CONSTRUCTION
South Lake Avenue Pedestrian Lighting Project
Project funding was secured in 2023 and construction is in progress. The South Lake Business Association, in partnership with the City of Pasadena, has been a long time advocate of this project to improve lighting along South Lake Avenue and add vibrancy to this thriving area.

The South Lake Avenue District is open for business during construction. For more information, please visit South Lake Avenue Pedestrian Lighting Project.
HOLIDAYFEST 2024!
Holidayfest on South Lake Avenue in Pasadena provides an ideal environment to showcase your business and offers superb demographics with a local and regional draw. Strategic event campaigns offer the opportunity to spotlight your business through a wide range of marketing avenues.

To learn more about sponsorship opportunities, please call the South Lake Business Association at 626-792-1259.
COMING SOON!
LA Beauty Skin Center | 214 S. Lake Avenue | 818-888-0001
At LA Beauty Skin Center they offer state-of-the-art laser treatments, laser hair removal, innovative aesthetic procedures, lip augmentation, non-surgical rhinoplasty, rejuvenating injections with Juvederm and Radiesse, wrinkle prevention and treatment with Botox and other neuromodulators, revitalizing facials, chemical peels, facial and body sculpting.

They serve their clients with a superior level of professionalism, attention, medical and personal care attuned to their unique requirements.

For more information, please visit LA Beauty Skin Center or call 818-888-0001.
COMING SOON!
Nosy Neighbors Coffee & Donuts | 80 S. Lake Avenue
Little by little Nosy Neighbors Coffee & Donuts transformed a forgotten about space into a small but delightful specialty coffee shop. Sharing the lime light is their amazing mini donut machine. At full speed they can make almost 1200 mini donuts per hour.

For more information, please visit Nosy Neighbors Coffee & Donuts.
BRELLA PRESCHOOL OPEN HOUSE!
Brella Pasadena | 475 S. Lake Avenue | 424-319-7600
On Saturday, February 3rd at 9:00am, learn about how Brella is preparing children for the journey to Kindergarten.

  • Enjoy a presentation about about programs and blended play-based curriculum
  • Hear from a Brella preschool parent
  • Meet Brella Teachers
  • Explore preschool classrooms
  • For more information and to RSVP, view Printable Flyer.

For more information, please visit Brella Pasadena or call 424-319-7600.
The Arbour
VALENTINE'S DAY MENU!
The Arbour | 527 S. Lake Avenue | 626-396-4925
The Arbour's Valentine’s Day Dinner menu is now available on their website. The Arbour will be serving a delicious three course meal for $128 per person. Be sure to make your reservations today!

For more information, please visit The Arbour or call 626-396-4925.
SEASONAL SPECIALS!
Corner Bakery | 345 S. Lake Avenue #107 | 626-578-1281
For a limited time only, Corner Bakery offers seasonal specials such as Apple Cinnamon Walnut Pancakes, Tiramisu Latte, Tiramisu Cold Brew, Dragon Fruit Ice Tea and more! View Seasonal Specials.

For more information, please visit Corner Bakery or call 626-578-1281.
UP TO 50% OFF!
Cycle Gear | 414 S. Lake Avenue | 626-553-9761
Cycle Gear offers binge-worthy bargains! Click to view Discount Depot.

For more information, please visit Cycle Gear or call 626-553-9761.
$59 CLEANING, EXAM, X-RAYS!
Dentists of Pasadena | 240 S. Lake Avenue | 626-765-3527
Dentists of Pasadena on Lake offers $59 Cleaning, Exam and Digital X-Rays! Some restrictions apply so please inquire for details.

For more information, please visit Dentists of Pasadena on Lake or call 626-765-3527.
DRY SHAMPOO TO THE RESCUE!
Drybar | 146 S. Lake Avenue | 626-231-7150
Detox Dry Shampoo to the rescue! Not sure which one’s for you? Detox Gentle is for sensitive scalps. It has a scalp friendly formula and a probiotic complex that rebalances the scalps microbiome. Detox Dry Shampoo absorbs oils and adds lift at the roots and is great for all hair types!

For more information, please visit Drybar Pasadena or call 626-231-7150.
FEBRUARY PROMOTIONS!
Elite Beauty Bar | 256 S. Lake Avenue | 626-345-5457
Mark your calendar for the following February promotions offered by Elite Beauty Bar!

  • Valentine's Gift worth $175.00; now $150.00
  • Haircut, Ozone Micro Mist Treatment, and Blowout for $375.00; now $250.00
  • 15% off Pink or Red Nails/Toes both Gel and Regular
  • Hydrating Chocolate Facial worth $200.00; now $150.00
  • View Printable Flyer

For more information, please visit Elite Beauty Bar or call 626-345-5457.
HOMEMADE SORRENTINOS!
Gaucho Grill | 455 S. Lake Avenue #102 | 626-657-8700
Introducing the Newest Delight at Gaucho Grill: Homemade Sorrentinos! Savor the exquisite blend of ham, cheese, and walnuts, all encased in their freshly made sorrentinos. Topped with a luxurious four-cheese sauce featuring parmesan, mascarpone, pecorino, and manchego, it’s a dish that promises a symphony of flavors.

For more information, please visit Gaucho Grill or call 626-657-8700.
JACK RUTBERG FINE ARTS
Jack Rutberg Fine Arts | 600 S. Lake Avenue #102 | 323-938-5222
Founded in 1979, Jack Rutberg Fine Arts has presented major exhibitions of important modern and contemporary European, American, and Latin American artists. Click to learn more about Current, Past and Upcoming Exhibitions.

For more information, please visit Jack Rutberg Fine Arts or call 323-938-5222.
COMPLIMENTARY MAKEOVERS!
Lee Salon Pasadena | 573 S. Lake Avenue #1 | 626-243-3123
Lee Salon Pasadena offers complimentary makeovers for the entire month of February in honor of raising awareness to various causes and charities. Makeovers include hair, makeup and nail services. Be sure to contact Lee Salon Pasadena for details!

For more information, please visit Lee Salon Pasadena or call 626-243-3123.
ROSES AND CAVIAR!
Magnolia House | 492 S. Lake Avenue | 626-584-1126
Magnolia House has exciting things in store for you and your beloved this Valentine's Day...some of which include caviar and roses. For details and to make your reservations please call 626-584-1126.

For more information, please visit Magnolia House or call 626-584-1126.
SMOKY YUZU COCKTAIL!
Mercado Pasadena | 140 S. Lake Avenue | 626-345-5778
Introducing Mercado Pasadena's newest creation: the Smoky Yuzu cocktail! Experience the perfect blend of Amarás mezcal verde, yuzu, and mint. Simply delicious. Valentine's Day is just around the corner so be sure to make your Valentine's Day reservations today!

For more information, please visit Mercado Pasadena or call 626-345-5778.
South Lake Trivia!
Which business is offering a three course Valentine's Day Dinner?
Dunkin' Donuts
Drybar Pasadena
The Arbour Restaurant
Be the first to answer correctly to get a shout out in our next newsletter and be automatically entered into a year end raffle during our Holidayfest Event!
Orvis
FREE FLY FISHING CLASSES!
Orvis Sporting Traditions | 345 S. Lake Avenue | 626-356-8000
Orvis Pasadena offers free Fly Fishing Classes. Need Fly Fishing Gear? Check out Fly Rods, Sling Packs, Wading Boots and more at Fly Fishing Gear.

For more information, please visit Orvis or call 626-356-8000.
PET DENTAL CARE!
Pet Food Express | 320 S. Lake Avenue | 626-578-1111
Sticking to a pet dental care routine can help prevent periodontal disease in dogs and cats, while also saving you from vet bills further down the line. Click to view Pet Food Express Pet Dental Care Tips.

For more information, please visit Pet Food Express or call 626-578-1111.
SEE'S CANDIES SEASONAL STORE!
See's Candies | 345 S. Lake Avenue #111 | 626-379-5652
The See's Candies chocolate shop in Pasadena, CA is a Seasonal Volume Savings shop only open for the holiday season! They sell American-made delicious candies and chocolates. The best chocolate and candy in Pasadena can be found at See's Candies where you always get a free sample and friendly customer service.

For more information, please visit See's Candies (Seasonal Store) or call 626-379-5652.
FIRST CLASS FREE!
STRIDE Pasadena | 906 Granite Drive | 626-737-8588
STRIDE Fitness is a heart-rate-based total body HIIT workout accessible for all. Combining interval training, endurance-based training, and strength training in a unique program format designed for both walkers and runners. Ready to HIIT Your STRIDE? View details at First Class Free.

For more information, please visit STRIDE Pasadena or call 626-737-8588.
YOUR NEXT ADVENTURE!
TravelStore | 140 S. Lake Avenue #280 | 626-795-0291
If you are dreaming of a great adventure, or just a quick getaway, a TravelStore advisor is ready to help you with every step to plan your perfect vacation. Their tagline is ‘we’ve been where you want to go!’ Their belief is that a professional travel agency is your best advocate in negotiating the ever-changing world of travel.

For more information, please visit TravelStore or call 626-795-0291.
FEBRUARY MARKDOWNS!
Ten Thousand Villages | 496 S. Lake Avenue | 626-229-9892
Ten Thousand Villages offers markdowns on jewelry, home decor and more! View their February Markdowns.

For more information, please visit Ten Thousand Villages or call 626-229-9892.
SPRING DECOR!
The Bee Cottage | 496 S. Lake Avenue | 626-396-9007
All new Spring Decor is arriving daily to The Bee Cottage. Be sure to check out their Valentine's Day and Spring Decor!

For more information, please visit The Bee Cottage or call 626-396-9007.
PASTA FROM ITALY!
Uovo | 146 S. Lake Avenue | 626-556-7948
UOVO is a food-centric restaurant serving traditional pasta dishes made with fresh pasta from their kitchen in Bologna, Italy. You can dine-in or place an order for delivery or pick up.

For more information, please visit Uovo Pasta or call 626-556-7948.
VALENTINE'S DAY TABLE!
Williams-Sonoma | 142 S. Lake Avenue | 626-795-5045
Williams-Sonoma offers a sweet Valentine’s table which features fresh florals and rich reds from the vintage-inspired collection from AERIN. Designed by style icon AERIN, this timeless tableware features a winter rose motif that layers beautifully with seasonal and solid dinnerware. Enjoy an extra 20% off clearance at Williams-Sonoma. Click to Shop Now.

For more information, please visit Williams-Sonoma or call 626-795-5045.
Got Catering?
DELIVERED TO YOUR DOOR!
Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.
City of Pasadena Quick Links
CITY NEWS AND RESOURCES
Stay in the know regarding important City of Pasadena updates by visiting the following links:

CITIZEN SERVICE CENTER
The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.
CONNECT TO PASADENA PD
Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241.
Association Meetings
BOARD MEETING
Wednesday, February 21, 2024 I 8:00am

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email slba@southlakeavenue.org. Click here to view SLBA meeting schedules or to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding upcoming meetings, please visit www.southlakeavenue.org.
Featured Spaces
Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:
475 S. Lake Avenue (Basement Space)

Click to view a list of featured spaces at South Lake Leasing Opportunities.
GET STARTED!
Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.
WHAT'S NEW ON SOUTH LAKE?
Now it's easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue's new website at www.southlakeavenue.org.
Got News?
Got News? February 2024 e-Newsletter submissions due by January 20th and accepted on a first come first served basis. Subject to availability and editing.
Missed News?
If you missed one of our newsletters you can view them at Previous Newsletters
Helpful Links
Stay Connected!
South Lake Trivia!
Looking for our Trivia Game Question? It's still here and will rotate within the newsletter every month. Enjoy!