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PNE Book Club
The third book for the PNE Book Club was Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (BOS). This was the group's first marketing text and so naturally our conversation focused on our nonprofit partners and clients.
One book club member had this to say about our time reading BOS, "It was really compelling. It forced you to think about the mission, think about what we do and not only why we do it but how we do it- and who else is doing it... so many great questions!"
Read more about our Book Club discussion
here
.
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