The COVID-19 pandemic has ravaged the tourism industry of North Lake Tahoe. As we work to support businesses in the reopening process, we wanted to take a moment and recognize that May is California Tourism Month . Tourism is a vital part of our economy and 60% of all regional employment is directly attributed to visitor spending. We would like to recognize our local tourism businesses: THANK YOU  for your hard work and contribution to our economy! 

California State Legislature designated May as California Tourism Month in recognition of the industry’s role as the state’s economic engine. In past years, tourism organizations have used this spotlight to remind legislators and communities of the industry’s central role in California’s economy. Now — facing a near-total pause on travel — we’re asking you to embrace #CATourism as a rallying cry for the millions impacted by a catastrophic loss of jobs and revenue. 

Before the pandemic, concerted statewide and regional marketing efforts fueled a decade of uninterrupted year-over-year growth. This prosperity benefitted all Californians: the 1.2 million working in the industry and the many more who count on indirect spending and tax revenue driven by visitor spending. Learn about tourism in our local economy -- the impacts, the composition of our communities, and more in this new update from NLTRA.
Click PLAY to hear from regional leaders about the composition of North Tahoe communities and the importance of tourism.
Tourism is Vital to North Lake Tahoe's Business Community

Every year, North Lake Tahoe welcomes over eight million visitors who spend over $835 million in our communities. Leisure industries make up 60% of North Lake Tahoe's workforce. We are resilient. We are supportive of our local business community, friends and neighbors. And, when the time comes to welcome visitors back, we’ll rise up to once again demonstrate the collaborative, supportive spirit of our region.
Understanding North Lake Tahoe's Tourism Industry

For decades, North Lake Tahoe’s economy has been reliant on tourism. Until COVID-19, there hasn’t been a time when as a region, we have actively discouraged visitors and a taxpaying part-time resident population from spending their time and money here. Although necessary to maintain the health of our community and limit impacts on our local health system, this action, regardless of how temporary it may be, has caused dramatic and swift impacts to our local economy that will undoubtedly be felt for some time. Read the My Shot in Moonshine Ink's latest edition (out tomorrow!) for more about the reality of our tourism-driven economy and what we need to do to recover.
Understanding North Lake Tahoe's Housing Inventory

While we don’t know for sure how long COVID-19 will continue to impact our livelihoods and our local economy, it’s imperative that we remember we’re Stronger Together. Whether you are part of the 27% of full-time North Lake Tahoe residents or the nearly 70% of part-time residents who contribute to the viability of our incredible mountain community, it will take us all working together to recover from this crisis.
NLTRA CEO Speaks With KTKE About
North Lake Tahoe's Economic Vitality

California’s tourism industry now faces a severe downturn. To put some numbers to the potential loss, independent research firm, Oxford Economics, estimates California will lose $72 billion in visitor spending this year alone. State and local governments will lose $6.1 billion in tax revenues that fund vital local services like police, fire and public health and safety. Learn about how this effects us locally by listening to the radio interview on KTKE with NLTRA CEO, Jeffrey Hentz HERE .
California Tourism Month Resources from Visit California
Before COVID-19 devastated the tourism industry, California saw a 10th straight year of growth in 2019. Learn more.

Through videos, blog posts and social media posts, Visit California is reminding travelers what awaits them when travel resumes. See their crisis optimized consumer content here . Discover North Lake Tahoe's social channels here and here .
Do Your Part to Promote and Adhere to COVID Safety Protocols
For our business economy to reopen, locals must also demonstrate adherence to safety recommendations from Placer County's Public Health Official. That means social distancing, wearing masks and washing hands frequently. Do your part to keep our communities safe.

Take Care Tahoe has a number of resources and graphics for your digital channels to remind friends, colleagues and visitors to take precautions when in public for the safety of all.
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