Silicon Beach Fest 2017

Silicon Beach Fest announces more  speakers and panels

Announcing: Next round of panelists confirmed for Silicon Beach Fest "Best of Year" edition this Nov 28-Dec 2 include speakers from
- VCs: Upfront VC, Crosscut, Pritzker, Blockchain Capital, TenOneTen
- Accelerators: Techstars LA, Amplify LA, Make in LA
- Studios: Fox, Sony, NBC, Netflix, Machinima, Jukin Media
and Instagram, Mattel, and more!

Register to attend with early bird code SBF33 for one-third off at  http://sbf17.eventbrite.com


SPONSOR SBF: You can still sponsor Silicon Beach Fest starting at $1K, $2.5K, $5K and up. Got leftover marketing budget gotta use by the end of the year? Promote your company at LA's first and  longest running startup tech conference! For a sponsorship opportunities deck, email info@digitalla.net with SPONSOR as subject.

PANELS: First round panels announced at http://sbf17.eventbrite.com including:

FRIDAY DECEMBER 1: MAIN DAY at CTRL Collective Playa Vista, 12575 Beatrice St., LA
More than 15 panels and workshops, and closing party at CTRL Collective Playa Vista

  10a - 10:45a:  How to Raise Capital?  (Main Stage)
                        What are Vcs and angel investors looking for? The do and don'ts of raising capital.
                        - Rick Smith, Crosscut Ventures
                        - Austin Clements, Tenoneten Ventures
                        - Chang Xu, Upfront Ventures 
                        - Britt Danneman, Alpha Edison Ventures
                        - Maxine Koven from LDR Ventures
                        - Brian MacMahon from expert dojo

  10a - 10:45a:  UX and Diversity  (Boardroom)
                         Learn how unconscious bias in UX/UI design can affect diversity /inclusion
                         - Moderator: Heather Wetzler, Cue Career, Co-Founder and COO
                         - Roe Astuto,  NBC Entertainment, Senior Director of Brand and Digital Marketing
                         - Zorina Ohanian,  Sony Pictures Entertainment , EVP Worldwide Sales Distribution
                         - Cassie Betts, District2, Founder and CEO
                         - Delali Kpodzo,   WeAreOnyx, Co-Founder and CPO
                         - Bernadette Irizarry,  Velvet Hammer/VLVT, Founder and CEO

   11a - 11:45a   Video Content and Distribution  (Main Stage)
                          - Moderator: Zack Coffman,  One World Studios,  Head of Content
                         - Jon Skogmo, Jukin Media, CEO
                         - Javon Frazier, Studio71, EVP Partnerships
                         - Jason Dimberg, Machinia, VP, Programming & Talent

   12-12:45pm    Rise of Experiential Social Marketing  (Main Stage)
                         The rise of social engagement in face-to-face marketing settings.
                         Brands are realizing F2F can be great social-content creation opportunities.
                         - Moderator: Marc Fernandez, Denizen Company, Chief Growth Officer
                         - Gustavo A. Leone, Netflix, Product Creative, Originals 
                         -  Martin Gaiss, Fox / Fox Sports, Senior VP, Global Creative Content
                         - Joy Ofodu, Instagram, Social Strategist
                         - Darrius Sankey, Innovation Acceleration Capital, VC Partner
                         - Iris Ichishita, Mattel, Director of YouTube Content
                         - Chad Campbell, WeWork, Head of Marketing, US & Canada

    2 - 2:30pm    Keynote: Brock Pierce, Blockchain Capital

    3 - 3:45pm   Meet the Accelerators panel 
                        - Moderator: Justin Wolske, Grid110 tech/fashion acceleratro;  Casework
                       - Noramay Cadena, Make in LA. Hardware/IOT accelerator
                       - Anna Barber, Techstars LA, Managing Director. Techstars' third LA accelerator

    4 - 4:45pm   VCs Panel  (Main Stage)
                       Leading VCs discuss what they are looking for in Silicon Beach
                       - Moderator: Mark Landay, Dynamic Synergy
                       -  Peter Liu, Pritzker Group, Vice President
                       - Mark Yung, OCV, Co-Founder, Managing Principal, $200million fund
                       - Karan Wadhera,  Casa Verde Capital. Snoop Dogg's cannabis fund
                       - Mike Velcich, K1, Vice President. Exclusively invests in B2B software


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RECAP: Our 2 Events last Week
HODL = Hold On For Dear Life! Buy and hold Bitcoin rather than daytrade said speakers at our Digital LA - Bitcoin Blockchain panel. Speakers included Steve Beauregard of Bloq, Michael Terpin of BitAngels, and ICO marketing and PR consultant, Mark Jeffrey of Guardian Circle, on his ICO road show; and Jason Robert of HelloSugoi, which uses blockchain for tickets and events. See article and video. We discussed how to buy Bitcoin and other cryptocurrency, how blockchain is poised to disrupt multiple industries beyond currency, and how to launch and market an ICO without getting into trouble. See article and video. 
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Digital LA - Digital Food panel. Silicon Beach startups and food experts shared tips on how to create successful food startups, work with food influencers and chefs, and even take incredible Instagram pics at our annual pre-Thanksgiving Digital LA - Food panel at CTRL Collective Playa Vista.  Tips to good food photos at restaurants: Bright, colorful, gooey foods, get likes on Instagram. For variety, add action like hands or utensils interacting with food. Lighting is key: sit by window at a restaurant during the day instead of at night to make sure it's well lit. See more tips in our article http://digitalla.net/digitalfood

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JOBS
Get or post a job on our job board  http://digitalla.net/jobs

- NEW!  LA Tourism and Convention Board is looking for a Senior Digital Producer!

-  Dermalogica: Global Digital Manager: Manage development and adoption of web-based beauty tools 

-  Dermalogica: CRM Manager. Run customer relationship and retention program including email, subscription, loyalty 
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CONFERENCES and EVENTS

Innovate LA.  InnovateLA celebrates LA innovation Nov 2-19. InnovateLA is a two week, countywide celebration of the breadth of innovation and creativity within our region. From cleantech to gaming, aerospace to digital media and beyond, Los Angeles is a leading global center for innovation and entrepreneurship and we're showcasing and celebrating that with a series of events, lectures and talks all over LA. Last year had more than 160 events.
Join us to make this year an even bigger celebration. Add your event to the calendar. http://innovate.la

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OUR RECENT EVENTS

Digital  LA - Real Estate and Architecture panel. S tartups are innovating with tools to help buyers, sellers, and organizations to increase efficiency, said speakers at our at our Digital LA - Real Estate and Architecture panel at CTRL Collective downtown LA. There are several categories of real estate and architecture digital including lead generation, lead nurturing, MLS integration, CRM, dynamic listing email marketing, virtual assistants, and VR 360 and pre-vis, said speakers. Speakers included: Howard Tagar, Ylopo, CEO; Peter Khoury, Cross Street; Ignacio Rodriguez, founder of AVR which does VR pre-vis for architecture; Michael Lucarelli CEO of RentSpree and Jaine Fitzgerald of Axis Images. See  article and  video highlights.

VR Haunted Carnival: We had a blast at the CTRL Collective second annual VR Haunted Carnival with VR Scout, VR DJ, open bar, carnival games, and even a ferris wheel! More than 20 VR demos included Two Bit Circus "The Ledge", "Orc Hunter", Mindshow's VR animator, and more. See our FB pics.

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What VCs Want.  Three VCs gave awesome advice for startups at our Digital LA - What VCs Want panel at the new Capital One Cafe in Santa Monica. Thanks speakers including  Dustin Rosen of Wonder Ventures, Erin Shipley of The Helm Fund for women, and Vaughn Blake of Telescopic Ventures and Autochrome blockchain. They are new VC funds in the growing Silicon Beach - LA Tech scene. Speaker advice included : Tell your story: why are you the one to do this startup? Why are you interested? Don't just list your resume/bio. Your pitch deck should be no more 10-15 pages. VCs look for startups from other VCs and friends of founders they work with. Watch the video  for their tips!

Fashion Influencers Panel  We celebrated Fashion Week LA with our Digital LA - Fashion Influencers panel on Wed night. Speakers Isamar Batista of ShoeDazzle, Ivka Adam CEO of Iconery, Javon Frazier of Studio71 and Paul Menes of Adli Law Group shared tips on how fashion brands can work with influencers - and how influencers can build their own fashion brands. Speakers shared tips on how to find influencers, how micro influencers can give you more engagement at less cost, how to effectively roll out campaigns and how to measure engagement, sales, and ROI. Iconery and Studio71 discussed how they are working with influencers to launch their own custom jewelry pieces or T-shirts, caps and other apparel. See our  article  and  video  highlights.
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Development to Distribution panel.  Write stories that move you, in your voice, and spark interest when you quick-pitch to others, said writers and creators with shows on Netflix, Hulu, Amazon, and TV at our Development to Distribution panel at CTRL Collective Playa Vista. Speakers Ari Berkowitz (It's Always Sunny in Philadelphia), Brett Konner (Deadbeat on Hulu), Kate Mines (Dropping the Soap on Amazon) and Ruby Rae Spiegel (The OA on Netflix) shared advice on writing to researching distribution platforms for your content. Our article.
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Meet the Streamys Winners panel featured winners Mari Takahashi of Smosh Games (Gaming), Paul Ferry of Mr. Student Body President (Ensemble, Directing) and Brandon Rogers of Magic Funhouse (Costume Design). Speakers shared stories how they create content, cast their projects, engage fans, and use social media. Article soon!


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Startup founders, CEOs, and digital content creators gave advice on how to start and grow your entertainment startup or company at our Digital LA - Digital Women in Entertainment panel. The panel features Silicon Beach startups and entertainment companies that work with Hollywood Studios, filmmakers and brands to create digital and VR content.  See video  with their advice!
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Our Digital LA - Pool Party: We had a blast at our Labor Day Summer Pool party at a Hollywood Hills mansion infinity pool. Attendees included Hollywood studio execs, music biz execs and composers, filmmakers, video game writers, startup CEOs, cryptocurrency experts, and more. Thanks Maggie and Ted for hosting! See  pics


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Our VR Games panel: 12 Things You Need to Know

VR Games are uniquely different from both games and VR experiences, said expert speakers at our first Digital LA - VR Games panel at CTRL Collective Playa Vista on Monday. Our pre-PAX panel is the first in the LA area to focus on VR and Games. Tips: Brainstorm gameplay that fits your game and VR movement, said Daniel Zeligman, Survios lead engineer on category-establishing Raw Data robot shooter VR game. Emmy-winning Secret Location is switching into games owning its own IP, with today's launch of the Blasters of the Universe sci-fi shooter game, said Eric Shamlin of Secret Location. Franchise game titles like Final Fantasy, Tomb Raider, and Hitman are experimenting with VR mini-games (not full game), said Adam Sullivan of Square Enix. Music is important to help your players achieve the right actions and feelings in your VR game, said Sally of Ossic, 3D sound in San Diego. Composer must play the game, said award-winning composer Penka Kouneva, who played the Mummy VR game before composing the first note You can play Mummy VR now at Star VR's first VR arcade at Hollywood and Highland, by the Hot Topic. Sound is your best ROI, said Viktor Phoenix, audio expert with Technicolor.  See our 12 Things You Need to Know about VR Games article, our video with speakers trends for VR games, and tag yourself / friends in the FB photo album.
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SteelHouse Summer Cocktails. Digital LA and SteelHouse teamed up for a relaxing Summer Sunset Cocktails at 41 Ocean in Santa Monica last Thurs. Our guest list of attendees included: SteelHouse, The Trade Desk, GumGum, Jukin Media, Taboola, Retention Science, FastPay, Media Temple, eHarmony, Beachbody, Me Undies, Iconery, Sugarfina, Thrillist, and more. The event celebrated SteelHouse's Innovation Hub, which gives brands and agencies access to new video, mobile, and social ad formats and digital distribution channels. SteelHouse Innovation Hub partners include Facebook, Instagram, The Trade Desk, Factual, GumGum, Taboola, and TripleLift. The cocktails kicks off a series of adtech panels that SteelHouse is planning for the fall. See our  articleand FB photo  album. 

6 Secrets to Successful Subscription Services

Successful Subscription box services go beyond selling boxes, to creating community, content marketing, branded boxes, partnering with influences, and more said CEO founders and executives from Loot Crate, FabFitFun, SnackNation, and Watch Gang at our Digital LA - Subscription Services panel held at CTRL Collective Playa Vista on Monday. Speakers said LA is a home for subscription services because LA understands connecting e-commerce and fulfillment with fan passions, influencers, content creation, storytelling, and brands. See our  article with 6 Secrets to Successful Box Services. 
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Esports: LA is epicenter for publishers, teams, events

Esports athletes can make $50K - $300K a year, with more including brand deals, and winning championship prize money, like the $24M at the recent Doda 2 tournament, said esports experts at our first Digital LA - Esports panel at CTRL Collective in Playa Vista. Speaker included Noah Whinston, CEO of The Immortals, a top LA-based team, Brian Kim of Damage agency which helps traditional sports companies and brands work with esports athletes, and Darren Yan of Everyday Influencers which helps place Twitch streamers, YouTubers and esports players in games and mainstream publications like Rolling Stone. Esports is rapidly growing, with increased prize money, sponsorship dollars and attendees at tournaments. Panel highlights, photos, and video of top esports trends in our  article.
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Hollywood Movie Marketing: VR, AR, VFX, Superheroes

At our post-Comic-Con pre-SIGGRAPH panel on Wed, speakers from Fandango, VNTANA, 8i and Framestore,  discussed how Hollywood studios are increasingly partnering with digital companies to provide never-been-done-before content, AR, VR and VFX for superhero movies and other projects.  AR company VNTANA has even developed "Hologram Best Practices"! Yes what a time to be alive! See how these companies create AR holograms, VR, VFX, and other  digital  campaigns to promote superhero and other movies. Article. Video.
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Women VR CTO s discussed how they manage the ever-changing world of VR technology software and hardware, and more at our Digital LA - Women in VR: CTO panel at CTRL Collective Playa Vista. The panel is the first Women in VR: CTO panel ever held in LA and nationwide, featuring only women CTOs of VR companies. Speakers included:  Linda Gedemer of Source Sound VR, and Adriana Vecchioli of VRTIGINOUS, moderated by Espree Devora of Women In Tech podcast.  Gedemer and Vecchioli described their paths from their schooling to tech to VR. They also described issues VR CTOs face with ever changing camera hardware, stitching and producing software, increasing data needs and scalability.  They also shared advice for women developers to get into tech and VR. See our  article  including video.
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Our Digital LA - Anime PokeParty .  We  celebrated the one-year anniversary of Pokemon Go with our Anime PokeParty during Anime Expo.  We celebrated with Pokemon Go Club LA, Cuddli dating app, and Bionic Buzz at CTRL Collective DTLA. Attendees chose red, yellow or blue trainer candy, dressed up, played Jenga, and compared notes on Anime Expo. Pokemon Go  remains one of the most downloaded game apps ever, with hordes of Pokemon trainers packing parks and piers around the world. The app made AR mainstream, and has helped AR companies raise funding, because people are familiar with AR now. Companies are using AR in movie marketing, like the Spider-Man Homecoming app, where you can use the AR Suit Explorer to make Spider-Man appear next to you and your friends. 
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Content Creators experts talk Post-VidCon wrap-up. Experts from digital studios, agencies, and creators spoke about trends in content, creators, brands, social and m onetization at our post-VidCon panel discussion  at CTRL Collective Downtown LA. Speakers from Studio71, DEFY Media, Live.me, Portal A, and more discussed trends both at VidCon, and in the broader creator / influencer space. Top trends: More brands "get it" now on how to work with creators authentically and within the creators own voice, rather than advertisers asking for a bunch of product shots and mentions. C reators are branching into other revenue streams beyond YouTube including merchandising, Patreon, touring, paid appearances and more.  See our  article  and  pics.
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AR Panel: Augmented reality experts discussed AR applications, games, access and revenue models after Pokemon Go at our Digital LA - AR panel at IgnitedSpaces in Hollywood last night. Ben Conway of VNTANA discussed creating branded HOLLA-gram kiosks at events that fans can interact with to make videos sharable on social media. VNTANA has created hollo-grams with Marvel Disney to wear Doctor Strange's cape, and with Spongebob Squarepants to throw him a football at the Super Bowl. Drew Minock described how DAQRI's AR helmets help construction workers learn maintenance and repairs. Josephine Munis of Candy Labs AR creates location based AR games using GPS, or beacons when there's no wifi/service. She said that for her Texas Rope 'Em location based AR card game, she asked her engineer to create three card stops near our panel so people could play. Philippe Lewicki of AfterNow described AR as part of a mixed reality continuum, exemplified by his Microsoft Hololens egg hunt demoed at VRLA Expo. Allyson Cunha of Image Metrics described creating face-filter digital makeover apps, working with L'Oreal and other cosmetics brands. See our summary  article and what speakers are most excited about in the future of AR in this  FB video.
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- Digital LA - VR Music panel featured e xperts from Live Nation, the composer of Survios Raw Data VR game, and Silicon Beach startups.  Speakers shared insights on four areas of VR and music: spatial sound in VR, composing music in VR, music VR startups, and bands creating 360 music videos or livestreaming their concerts in VR. We also talked about the future of VR Music, including VR teleporting to multiple VR cameras at a concert, festival, or worldwide festival; composing music in VR, and social music VR attending concerts with friends in VR. Summary in our 10 Keys to Music VR article.
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Our Digital LA - EdTech panel featured Silicon Beach startups discussing tech sites and apps, and tech and entrepreneurship tools at schools and universities. Panelists described AI, AR, and VR applications for EdTech. Thanks speakers from CreatorUp, Flocabulary, Cue Career, GoGuardian, and LMU Leeds student group. See our  article and video including Flocabulary's Ike Ramos' history/geology  rap that got panelists standing up and audience clapping along (can we do music raps at all our panels?) in the last five minutes of this  video . 
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HR Tech Panel.   We hosted LA's first panel on HR Tech with speakers from Hired, ZipRecruiter, Comparably, Purple Squirrel and TriNet on how to create and develop tools, platforms, and apps for  recurring  and comparing salaries, and recruiting, as well as HR operations. 
We also discussed how to get a job and find talent in Silicon Beach. Thanks to Hired for sponsoring, and CTRL Collective for hosting.  Article.
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Silicon Beach Meets Silicon Valley.  We discussed how tech ecosystems in LA, SF and San Diego can increase communication at our panel at WeWork Golden Gate in San Francisco. Speakers included Cam Kashani of CoAccel, Matt Kosko of Service, Tim Ryan of Lab Fellows and Desirae of Rewardopoly discussed what they do, and increased communication of tech ecosystems in LA, San Francisco, and San Diego. Many LA and SD startups go to SF for investors or accelerator programs. Article

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