CINCINNATI, OH (October 9, 2015)
Shopperations Research and Technology, LLC announces the launch of a marketing collaboration portal for retail marketing and merchandising teams. The web-based application will save time and make it easier for teams to coordinate large scale co-op marketing events.
Today's retail marketing promotions are multifaceted, complex and require massive coordination effort of many internal departments and numerous external brand partners. Shopperations is designed to keep what is complex from becoming complicated.
The new Shopperations Retail Co-op Marketing Collaboration Portal gives retail marketing and merchandising teams an intuitive toolkit to manage conversations with the CPG vendor community, raise sponsorship funds and coordinate creative asset sharing.
Shopperations is the brainchild of Olga Yurovski, a shopper marketing and brand/product management veteran whose resume includes positions at Fortune 500 companies. "I started Shopperations after spending many years in CPG Shopper Marketing space because I saw tremendous opportunities to streamline the workflow and build more trust and transparency between the Retail and Brand Manufacturing communities. Everyone talks about building stronger partnerships. Shopperations is here to provide a platform to finally make it happen."
Yurovski added, the portal's value to retailers includes increased productivity and a collaborative environment for CPG conversations.
Innovative retail marketing and merchandising teams can learn more and request a demo at
www.shopperations.com
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