Peelin’ Good - the Zest is Yet to Come National Tour Launches |
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Megan Roosevelt's Peelin' Good Introductory Video |
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RDBA Virtual Experience September 22 - 24 |
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Easy Fall Inspired Meals with Limoneira Citrus |
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Limoneira Lemons Grace Bento Boxes in Japanese Promotion |
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Retail Dietitian Spotlight |
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Limoneira Opinion Leader Megan McCarthy from ... |
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Farm Star Living Amplifies the Peelin' Good Tour |
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Peelin’ Good - the Zest is Yet to Come National Tour Launches |
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On September 1st, Limoneira Company announced that the Peelin’ Good- The Zest is Yet to Come tour, part of Limoneira’s Take a Healthy Stand/Nature’s Pharmacy™ educational platform, will kick off Tuesday September 1st and will “travel virtually” coast to coast and visit 18 US cities and Toronto. These cities are headquarters to most of the largest supermarkets in the United States and Canada.
The local influencers are leaders in the food and drink space and have followers in the several thousands. They will be sharing delicious recipes with Limoneira lemons and other citrus and fun tips for the whole family and will also be directing them to the many great grocery stores to get healthy.
Each month the influencers will share tips and highlight the important work that professional Retail Dietitian/Nutritionists do. The Retail Dietitians Business Alliance (RDBA) serves as the professional group to almost 2,000 retail dietitians throughout the US and Canada and is sponsored by Limoneira.
A spotlight will also be shown on Lemonade Day, a fun, experiential program that teaches youth how to start, own and operate their very own business - a lemonade stand. Each year, in participating cities, youth have the opportunity to experience entrepreneurship by setting up their business during their city's community-wide Lemonade Day.
Alex Teague, Limoneira COO says, “the current pandemic has demonstrated how important health is. This topic and supporting communities has been part of Limoneira’s foundation for 126 years. Our Company’s founders were entrepreneurs, and that is why we sponsor the Lemonade Day organization. This tour reinforces health and rolling up one’s sleeves to get the job done”.
“Lemons are one of the healthiest things that can be consumed, and they’re extremely versatile. Our influencers will be sharing not only delicious and healthy recipes, but the many ways lemons can be used in beauty, green cleaning and fun lifestyles”, added John Carter, Limoneira’s Vice President of Global Sales.
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Megan Roosevelt's Peelin' Good Introductory Video |
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We invite you to take a look at Megan Roosevelt’s Peelin’ Good Tour introductory video. Megan introduces the cities throughout the U. S. (and Toronto) which are homes to the headquarters of our most important grocery retailers as well as the many talented influencers that will spread the lemon love to their audiences (that number in the several thousands). Delicious recipes and fun tips for the entire family are on the menu!
Each of the grocery retails mentioned in the tour has dedicated Retail Dietitan Nutritionists that help answer health related questions for shoppers. Lemons are one of the healthiest items that can be consumed and Limoneria’s Take A Healthy Stand/Natures Pharmacy messaging resonates with these talented individuals.
Megan also gives a shout out to Lemonade Day- a wonderful non-profit organization that helps kid’s around the country develop entrepreneurial skills.
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Harvest at Limoneira is on a roll as homeowners move from density to more open space. The amenities at Harvest are also a big draw- popular housing models, beautiful recreational facilities and proximity to the Pacific Ocean and Los Padres National Forest.
In the last week, guest builders sold 5 homes and have sold 191 homes since inception. New single-story homes are now being built by Richmond American Homes. There are three plans each with 3 distinct elevations, with the following square footages: 1,932; 1,950; and 1,954.
Beautiful plans are also available KB Homes, Lennar and K. Hovnanian homes.
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Farm Star Living Amplifies the Peelin' Good Tour |
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Farm Star Living will dovetail into our Peelin’ Good tour in a very helpful way. FSL began hosting a sweepstakes at the end of August which will lead into September which will enable entrants to not only follow Limoneira social channels leading up to the tour, but also the influencers involved in the promotion. So, once the ’tour’ begins, they’ll already be following the correct accounts to gain all the goods for our Peelin’ Good Tour.
Created and founded by Mary Blackmon, Farm Star Living is the lifestyle brand that celebrates farming and farmers, plus the farm to everything movement! It has the most extensive resource of locally sourced farm to table restaurants across the USA, a national directory of farms offering fun activities for all, a food health section, recipes, videos and blogs. The Farm Star Living website and the Farm Star Living App is the first of its kind, and celebrates farming, farm-fresh foods and healthy living.
Mary is a 4th generation farm owner from Arkansas, who left her hometown to pursue college and a career in advertising sales and marketing in Los Angeles, Atlanta and New York City.
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RDBA Virtual Experience September 22 - 24 |
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Just as 9-11 forever changed airline travel, the coronavirus pandemic will have long-lasting impacts on how consumers procure and consume food. Data suggests three significant changes in consumer behavior coming out of the pandemic are eating at home, online grocery shopping, and staying healthy and well, and no one within the retail setting is more equipped to lead at the intersection of these shopper trends than dietitians, shaping the focus of the Retail Dietitian’s Business Alliance.
As a sponsor of RDBA, Limoneira representatives will provide messaging and SWAG that align with eating at home, online grocery shopping and staying healthy and well.
Limoneira’s Take A Healthy Stand/Natures Pharmacy Educational platform ensures that this event is a match made in heaven. We will have 14 one-on-one meetings with VIP retail Registered Dieitians. These individuals are on the front lines of health at today’s leading U.S. and Canadian supermarket chains.
The foundation underpinning Limoneira's Take A Healthy Stand™ educational campaign is simple messaging supported by research by the Institute of National Health and other responsible, objective organizations.
Driven in part by emerging food fortification technologies and discoveries of nutrient benefits, consumers are choosing to make the most of their caloric intake. Hence, the growth of functional foods is set to outpace the growth of conventional foods around the world, across both developed and emerging markets globally.
Three-fourths of U.S. consumers believe healthy foods and beverages can be used to increase the quality of their lives. In addition, more than a quarter of Americans believe functional foods and beverages can be used in place of some medicines.
It may not be surprising, then, that a majority of consumers would use foods and beverages to prevent and treat many health conditions, including heart disease, high blood pressure, lack of energy, intestinal irregularity and even cancer. Lemons are one of the healthiest items in the produce aisle. Learn more about Take A Healthy Stand here.
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Easy Fall Inspired Meals with Limoneira Citrus |
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September means back to school, the end of summer, and the establishing of new routines. With many parents working from home and juggling a vastly different school experience for their kids, Limoneira spokesperson Megan Roosevelt has created several simple and nourishing fall-inspired meal ideas. This month is all about making the kitchen a less stressful place with healthy, delicious and easy recipes – from a Lemon Herbed Chicken Pasta and a Harvest Bowl with Orange Vinaigrette to a Maple Mandarin Pecan Crusted Salmon entrée.
For a helpful demonstration, you can watch Megan create the recipes below on Limoneira’s Youtube channel. Don’t forget to subscribe – new videos with wonderful recipes and citrus-inspired tips are added to the channel each Friday throughout the year.
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Maple Mandarin Pecan Salmon
Ingredients:
2 Limoneira mandarin oranges
1 cup pecans
2 tablespoons real maple syrup
3 tablespoons coconut sugar
½ teaspoon black pepper
1 teaspoon sea salt
1 teaspoon paprika
1 piece of wild salmon
Directions:
Preheat oven to 425 degrees Fahrenheit. In a food processor, add pecans, maple syrup, coconut sugar, paprika and juice from oranges. Pulse until a crumbly mixture forms. On a large baking sheet, add a sheet of foil and then salmon on top. Sprinkle salmon with salt and pepper and then spread pecan mixture evenly over top.
Bake for 15 minutes.
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Harvest Bowl with Orange Vinaigrette
Ingredients:
¼ cup navel orange juice
(freshly squeezed from Limoneira oranges)
1 tablespoon champagne vinegar
½ cup olive oil
1 teaspoon sea salt
½ teaspoon black pepper
1 teaspoon crushed ginger root
or ½ teaspoon powdered ginger
2 cups shredded brussels sprouts
½ cup (dry) quinoa
1 apple
½ cup pecans
¼ cup dried cranberries
2 tablespoons pumpkin seeds
Directions:
Cook quinoa according to directions. While quinoa cooks, make the dressing in a glass jar by adding orange juice, olive oil, champagne vinegar, sea salt, black pepper and ginger root. Whisk to combine. Chop your apple, add to a small bowl and squeeze 1 tablespoon orange juice on top. Stir to combine. Assemble your harvest bowl with brussels sprouts, chopped apple, cooked quinoa, pecans, dried cranberries and pumpkin seeds. Drizzle dressing over top and enjoy!
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Lemon Herbed Chicken Pasta
Ingredients:
2 Limoneira pink lemons
6 tablespoons extra virgin olive oil
2 thin cut chicken breast filets
1 tablespoon all-purpose flour
1 tablespoon coconut flour
1 teaspoon dried parsley
1 teaspoon onion powder
1 teaspoon black pepper
1 teaspoon sea salt
1 teaspoon oregano
12-ounces spaghetti
Fresh parsley
Directions:
Preheat oven to 425 degrees Fahrenheit. Add flours and seasonings together in a medium bowl. Add zest from one pink lemon and whisk together. In another medium bowl, mix 2 tablespoons olive oil and the juice from one half pink lemon. Add the chicken breast and let marinade for 30 minutes. Add one tablespoon of olive oil to your baking dish. Coat both sides of the marinated chicken breast with the flour mixture, add to your baking dish and bake for 20 minutes. While chicken breasts bake, boil your spaghetti, drain and top with 3 tablespoons olive oil, juice from the remaining lemons and chopped fresh parsley. Once chicken is fully cooked, slice and serve on top!
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Limoneira Lemons Grace Bento Boxes in Japanese Promotion |
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Working moms have it tough in Japan. Creating Instagram-worthy, healthy lunches is one of the many pressures they face. Each year 5 Billion lunch boxes are made at home in Japan.
Known both in Japan and abroad as bento boxes, they’re the famous, compartmentalised containers filled with rice, vegetables, meat and more, eaten by kids and grownups alike. In fact, over 70% of that five billion is for adults, as bento boxes offer a cheaper and healthier option for many workers, as opposed to quick takeaway meals.
But it’s the expectation that falls on mothers to fashion stunning bento for their kids every day that builds stress and pressure – especially when those moms work.
According to the BBC, Japanese lunch boxes are not like the rest of the world’s leftovers from last night.
What tends to grab news headlines internationally is “character bento” for children – known as chara-ben – packed lunches made to look like pandas, teddy bears or even real people. Chara-ben is far from the norm, but it captures just how much time mothers put into making bento for their children.
The word “bento” is thought to have been first coined during the Edo Period which lasted from around 1600 to 1867. Elaborately decorated lacquer food containers were brought to the theater and other leisure outings such as picnics. At that time, bento became a symbol of wealth and status.
And in modern Japan, there is still an emphasis on getting the aesthetic of bento right, albeit against the backdrop of a much more fast-paced and high-pressure society.
Japan is an important export market for Limoneira and the company was happy to participate in the special creations developed by Ms. Kanami Egami, from the Egami Cooking School in Tokyo. The Egami Cooking School is one of the top rated schools in Japan. Special thanks to the Western United States Agricultural Trade Association for their logistical support.
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Retail Dietitian Spotlight |
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At Giant, Jillian Griffith is one of 11 in-store nutritionists who works to improve the wellness of our communities by teaching customers how to fill their carts with nourishing food while also positively impacting the community’s perception of Giant as a healthy retailer and community partner. She serves the Ward 8 community of Washington, DC, spreading the message of healthy eating through classes, store tours, community events, and individual counseling. As the only full-service grocery store in the Ward, we are surrounded by a huge food desert. The health and income statistics associated with the Ward are not so great, but that just means there are ample opportunities to improve the health of our customers and neighbors. Although she is a retail dietitian, she is a public health professional at heart and has enjoyed building programmatic partnerships with other health-focused organizations to improve health outcomes in the Ward 8 community.
Jillian Griffith, MSPH, RDN, LDN, received her BS Degree in Public Health – Nutrition from the University of North Carolina at Chapel Hill. From there, she attended Johns Hopkins Bloomberg School of Public Health, where she received her Masters of Science in Public Health (MSPH) in Human Nutrition and completed the coordinated dietetics program. Jillian is a Registered Dietitian on the nutrition team at Giant Food where she serves the South East, Washington DC community. Jillian is a native of the Washington, DC Metropolitan area, but loves to travel, especially when the destination includes the sand and sun.
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Limoneira Opinion Leader Megan McCarthy from Atlanta Blends up Fresh Frozen Lemonade with an Aperol Floater |
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Megan McCarthy said she was thinking of us as she blended up their Fresh Frozen Lemonade with an Aperol Floater. Megan is a culinary talent with a motivating vision for simple, fresh and delicious recipes with a tantalizing flair. Her creative culinary experience and enthusiasm brings healthy food to life. As a healthy lifestyle consultant, spokesperson and chef, she is the Atlanta Botanical Garden’s Edible Garden Chef, creating culinary delights freshly harvested right out of the edible garden. She also teaches healthy cooking and lifestyle classes at Whole Foods Markets and the Cook’s Warehouse in Atlanta as well as Lunch & Learns for corporate wellness programs across the country. Megan also teaches kids about balanced eating while working with Georgia Public Schools, Georgia Farm-to-School and the Let’s Move programs to raise a healthier generation of kids through healthy eating, exercise and self-esteem building tools to empower kids across America.
Her recipes have been featured in the Atlanta Journal Constitution, Edible Atlanta, Flavors and Best Self Atlanta magazines. She is featured regularly on HLN's Weekend Express with her unique and healthy perspective on food as well as Lifetime TV’s The Balancing Act. Megan is also a Produce for Better Health Ambassador. For Megan’s current recipes and classes, go to www.healthyeating101.com.
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This month our lucky winner is Katie Rodriguez from Houston, Texas. As our monthly winner, Katie has won a Limoneira Orchard Fresh Gift. Congratulations Katie!
For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at www.Limoneira.com.
Be sure to check out our other contests and drawings for additional changes to win prizes.
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