Executive Chat

Featuring Mijo Alanis, Founder and CEO of Beyond Juice

by Rebecca Patt, Senior Vice President of Development, Wray Executive Search

Beyond Juice is a healthy fast-casual restaurant company based in Detroit, MI, specializing in fresh juice, smoothies, bowls, salads, and wraps. Mijo Alanis is the founder and CEO of this fast-growing concept.

What inspired you to start Beyond Juice? 
I’ve been in the restaurant business for over 35 years, and I could always gauge what customers liked or disliked by what was left over in the bus tubs. I began seeing hamburger buns and French fries being tossed out or subbed for salads in 2003. Then on my way home, I realized there wasn’t a place to even buy a banana other than a grocery store — the idea was born.

What are the growth plans for Beyond Juice? 
We plan on opening 20 stores in 2019, which will bring us to 35, then 25 more stores in 2020. Who knows after that!