As with each Strategic Cornerstone, the 3 C’s are a useful framework:
- Concepts
- Content
- Coaching
Once again, Targeting Concepts to start:
With perhaps dozens of SLC’s in your locale, as with the ABC’s of Physician Referrals, deliberate prioritization is fundamental. With Healthy Hearing, Better Living initiative, intent concentration on the following criteria will catalyze PEAK performance:
Proximity: Nearby locations are more convenient, whether residents visit your practice or care is delivered in their community. With primary market knowledge, recognize how many SLC’s are within 3–5 miles of your clinic. A picture is worth 1000 words and online mapping enlightens.
Established Relationships: Knowing which communities your current patients reside in is a significant competitive advantage and valuable insight to glean during clinical interactions. Is this data field in your case history? In some form, it should be.
Access: Various SLC decision makers can facilitate initiatives which will improve their residents’ quality of life. From executive directors to those in charge of wellness, activities or amenities, many can open doors. To be sure, experience-driven advocacy from delighted patients is highly influential.
Kindred Spirits: With medical needs evident and comorbidities prevalent, even best-case scenario, your SLC presence will be occasional. With these incumbent challenges, it is fitting to identify SLC influencers who, with compassion, share your caring goals. On a frontline basis, your Inside Coaches will motivate resident-centric actions with colleagues.
