The Future of Print
In the mid-15th century, Johannes Gutenberg invented the printing press, allowing information to be distributed faster than ever before. In the years following, printed texts spread across the western world like wildfire, as did ideas, literacy, and reform. Print-based publishing quickly became the primary method of sharing written knowledge – a role it held for centuries.
In recent years, the dominance of print has been challenged by the advent of the digital media market. Through the internet, information can now spread instantaneously. This has created a paradigm shift in the way that we consume information. The convenience of these innovations is hard to say no to, and year by year, more people are choosing digital content. This is reflected by a recent survey which found that 58% of US adults prefer getting their news from digital devices. By comparison, only 5% of respondents preferred print publications. This trend is especially evident in younger generations, with 83% of respondents under 30 preferring digital devices.
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