issue: 90
September 2017
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In this issue:

AsiaAsia Fruit Logistica

Limoneira has exported sustainably produced citrus for almost a century to the Asian Pacific region. Management will be attending Asia Fruit Logistica in Hong Kong this September to facilitate communication with our existing regional connections and to develop new relationships. Our sales team will be demonstrating how to grow produce category sales and add healthy zip to menu ideas.

ASIA FRUIT LOGISTICA is the only annual international trade exhibition for fresh fruit and vegetable marketing in Asia which focuses exclusively on the fresh produce sector and related value chain for the whole Asian region.

threeThree Trends Shaping Asian Grocery this Year

Asia's grocery markets continue to develop at a rapid pace. Although the evolution of modern trade varies considerably by market, there are common trends that are impacting the sector. International Grocery Distribution (IGD) helps shed some light:

New market expansion

Market consolidation is a global trend that we continue to see around the world, as retailers acquire each other's assets, merge operations or exit markets. However, retailers in Asia are increasingly expanding into new markets - into countries that already have a healthy and rapidly evolving modern grocery market, as well as those where modern trade is in its infancy.
Last year IGD saw increasing evidence of this trend gaining pace and expects new market entries to continue throughout 2017. Those to watch include Spar International's confirmed entry into Thailand, 7-Eleven's hotly awaited entrance into Vietnam and retailers such as Aeon looking to test out the opportunity in Myanmar.

ASEAN online taking off

Across ASEAN, online grocery retailing remains a hot topic, and a majority of retailers have set up operations. Although growing quickly, the channel still represents a small percentage of Asian grocery retail sales.
With a rapidly growing middle class, increasing smartphone penetration, new e-payment systems coming online and innovative third-party solutions becoming available to retailers, first mover advantage into this channel is becoming a priority, particularly in major cities.

IGD is starting to see retailers launch new - and improve existing - operations
Japanese retailer Aeon and South Korean retailer Lotte are eyeing the growing opportunities in Vietnam - both have recently launched e-commerce operations, setting up their respective online shopping websites for Vietnamese shoppers.

Lazada is delving deeper into online grocery retailing in South East Asia via its purchase of RedMart, an online grocery retailer based in Singapore. Drawing on RedMart's expertise, Lazada plans to expand its online grocery business in Malaysia, Indonesia and Thailand.

suntreatLimoneira and Suntreat Advance Their Alliance to the Next Level

In August, Limoneira and Suntreat, part of the AC Foods family, a leading citrus sales, marketing and packing organization announced further go-to-market strategic initiatives.

"Limoneira and Suntreat have worked together for a number of years and elevating our alliance made sense," said Alex Teague, Limoneira Chief Operating Officer in a press release. Throughout their 60-year history, Suntreat has grown, packed and sold California's finest citrus including lemons, oranges and specialty varieties. They are located throughout the San Joaquin Valley. 

"Suntreat is in a high growth mode and even with our increasing acreage we are running to meet the needs of our customers," said Darren Filkins, Suntreat President. "Our companies have complementary strengths and this alliance enables us to continue to be the preferred partner for our customers with citrus. Just as important, it will enable both entities to realize strategic goals even more quickly".

John Carter, Limoneira Director of Global Sales stated, "Furthering our business collaboration with Suntreat will enable us to build on our One World of Citrus™ model and increase our volumes to North American and International markets. Our goal is to be everything citrus to our global customer base and provide best-in-class quality and consistency. We'll get them the varieties they want whenever and wherever they want them".

About Suntreat and AC Foods

AC Foods is a regenerative food family of farms, nurseries, packinghouses, and marketing and sales companies with the shared purpose of growing access to better, tastier, and healthier food. AC Foods is committed to improving the land on which we farm and making the communities where we operate, better places. AC Foods has operations in California, Oregon and Australia.
Suntreat Packing & Shipping Company, part of the AC Foods family, has 18,000 acres in production and is located in the San Joaquin Valley, the heart of California's world-renowned agricultural region. Throughout their 60-year history, they have partnered with the finest growers and built their business based on innovation, reliability and consistently great products. For more about Suntreat, visit

nielsonLimoneira in Fresh Foods Handbook

The Nielsen Perishables Group and Grocery Headquarters have one again produced the Fresh Food Handbook (their 17th annual edition), an indispensable resource for our industry. Limoneira is proud to be the sole lemon sponsor of this important guide.

Shifts in consumer attitudes and behaviors present challenges, but also opportunities for fresh departments to grow and change along with the consumer. The FFH contains Nielsen's sales numbers for all Perishable categories and each commodity within that category.

About Grocery Headquarters

Grocery Headquarters offers an inside look at the trends and events
impacting today's ever-changing marketplace. They present grocery
executives with the research necessary for strategic planning, based on an
encompassing view of issues, events and developments in the industry.

About the Nielsen Perishables Group

The Nielsen Perishables Group delivers a complete view of the grocery store perimeter-including fresh foods sold using UPC codes and by the pound-to help their clients become industry leaders by understanding consumers, measuring performance and applying those insights at the store level. They study consumers in more than 100 countries to provide the most complete view of trends and habits worldwide. They are constantly evolving, not only in terms of where they measure, or who they measure but in how their insights help drive profitable growth.

backMake "Back to School" Easy with Limoneira

Summer is coming to a close, and that means it is back-to-school time. This month, Limoneira spokesperson Megan Roosevelt has put together some of her best tips and methods to cut down on stressful meal prep time this fall. That means more time and energy to spend on the things that matter most - and to actually enjoy the food, of course.

For a helpful demonstration, you can watch Megan create the recipes below here on the Limoneira YouTube channel. Don't forget to subscribe - videos with more wonderful tips and tricks not detailed in this release will be added to the channel each Friday throughout the month.

Limoneira has also linked with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts that share their knowledge with the customers of our grocery and food service partners around the world. Their biographies can be found on Limoneira's™ website.

Take a look at some great new examples below.

Lemon-Herb Zucchini Noodles - Next up, try this perfect make-ahead-of-time option that will keep for several days in the refrigerator.

* ½ cup parsley
* ½ cup cilantro
* 2 zucchini
* 1 Limoneira lemon
* 1 tbsp olive oil

Directions:  If a spiralizer is on hand, process the zucchini through one. If one is not available, using a julienning technique on the zucchini will work. Add lemon juice, sea salt and olive oil to "noodles" in a bowl. Top with parsley and mix together. Garnish with lemon slices and serve - or, put it in the refrigerator to keep for later! 

Click below for the all quick and easy recipe ideas!

About Megan Roosevelt and Healthy Grocery Girl ®

Megan Roosevelt is an internationally published author, cooking show host and producer as well as a nutrition expert for regional and national television and magazines. In addition to being a plant-based Registered Dietitian, Roosevelt through Healthy Grocery Girl® provides her extensive audience with on-line cooking videos and says "I love helping people get healthy in ways that are realistic and fun".

Roosevelt is the spokesperson for Limoneira's Lemons for Life™ campaign and says "As one of the largest growers of lemons in the United States, the partnership with Limoneira made a great deal of sense", she said. "It's synergistic. We all know that lemons are among the healthiest products people can integrate into their diets". Lemons for Life ™ highlights a variety of ways that lemons can be integrated into consumer's lives. These include recipes, natural cleaning, beauty and health tips as well as lifestyle applications.

About Natasha Red (The Seasonal Meal Planner) ® 

Natasha Red's Seasonal Meal Planning Journal intentionally helps people simplify their journey as home cooks. In a culture that is all about fast, quick and convenient, it's important to remember how much food matters.

The table slows us down long enough to look into each others' faces and connect. For more information on meal planning, seasonal eating and to visit the blog, visit 
 GregoryLimoneira Miami Opinion Leader Greg McIntosh-Fontainebleau

Three quarters of a century after the art deco movement began, Miami remains one of the world's trendiest and flashiest hot spots. A frothy mix of design.... fashion....salsa.... Merengue.... Hipsters... mouthwatering delights and sea breezes captivate the millions that visit or call it home.

And an iconic presence presides over the luminous sandscape.

When it opened in 1954, The Fontainebleau Miami Beach was the largest and most luxurious hotel in South Florida. Located on the oceanfront in the heart of Millionaire's Row, it is one of the most historically and architecturally significant hotels on Miami Beach.

For decades, this legend was so well-known that no sign was necessary to identify it. Celebrities and entertainers, ranging from Elvis Presley and Bob Hope to Lucille Ball and  Judy Garland were only a few of the hoi polloi to trod its travertine. Over the years this hot spot has costarred in major Hollywood productions including, Goldfinger, The Bellboy, Scarface, The Specialist and The Bodyguard.

And Food and Drink are taken very seriously there.

Gregory McIntosh is the mixologist extraordinaire at Hakkasan, The Hotel's famous restaurant which has been named one of the top 50 restaurants in the world. It maintains a long list of accolades and McIntosh takes his work seriously.

His libation creations reflect the sophistication of this archetypal legend, and he loves to incorporate citrus into his mixology recipes.

Greg say's "We use 30 -40% fresh lemon juice in our mixed cocktails. It adds a refreshing zip that balances well with what our guests love".If you plan on Visiting Miami or you're one of the lucky residents, we suggest you stop by Hakkasan and try one of Greg's superb cocktails.

ITALet's Get Juiced! Limoneira and The Intercollegiate Tennis Association Celebrate Their Partnership on National Lemon Juice Day

On August 29th, Limoneira announced a partnership with the Intercollegiate Tennis Association (ITA) in honor of National Lemon Juice Day, whereby Limoneira will serve as the national sponsor of the ITA Community Service Month. 

The ITA represents over 1,700 teams across the country from all three NCAA Divisions, as well as the NAIA and Junior and Community Colleges. The ITA oversees activities involving over 15,000 varsity college student-athletes.

"We're thrilled with our partnership with the ITA," said Limoneira CEO, Harold Edwards in a press release. Harold also serves on the ITA Board of Directors. "Our company strives to promote health. Tennis with its aerobic movements burns fat, increases one's heart rate and promotes higher energy levels. Lemon juice in water is one of the healthiest items that an athlete, or anyone for that matter, can consume. It provides an excellent source of Vitamin C, can naturally balance our bodies Ph levels, and help us stay hydrated."

"Furthermore, service to the community is an important Limoneira principle. Supporting the ITA's efforts in this regard is a no-brainer."

"On behalf of the ITA, we want to thank Harold and Limoneira for this wonderful partnership, which we believe will reap numerous benefits through the years," said ITA CEO Timothy Russell. "I often talk about finding companies that share a vision match with the ITA, and I certainly believe that the principles and standards that have guided Limoneira to great success, align with our goals at the ITA, which are to serve college tennis and return the leaders of tomorrow. We're excited about this collaboration."

Taking place during the month of October, the ITA Community Service Month encourages teams across all five divisions of collegiate tennis to get out and volunteer their time in their respective communities.

"A great measure of the success of our ITA tennis programs is that they are fully embedded in the lives of their campuses and in their community" added Russell. "The ITA Community Service Month will represent the totality of the body of work of all of our ITA programs combined in giving back as true leaders."

During October, the ITA will promote its student-athletes and their service outside of the tennis court. Teams will upload their best photos and videos of their community service projects to, a site developed by ITA Board member, Neel Grover. All content on the ITA page ( will share ITA and Limoneira branding.

Institutions across all five divisions of college tennis will be recognized for their community service while the ITA tabulates total hours and number of participants for all of college tennis. Each participating school will receive a certificate of participation following the competition, and have an opportunity to win prizes and be a part of the extensive media coverage that month.

About the Intercollegiate Tennis Association

The Intercollegiate Tennis Association (ITA), is committed to serving college tennis and returning the leaders of tomorrow. As the governing body of college tennis, the ITA oversees men's and women's varsity tennis at NCAA Divisions I, II and II, NAIA and Junior/Community College divisions. The ITA administers a comprehensive awards and rankings program for men's and women's varsity players, coaches and teams in all divisions, providing recognition for their accomplishments on and off the court. For more information on the ITA, visit the ITA website at, like the ITA on Facebook or follow @ITA_Tennis on Twitter and Instagram.


Generations of families have worked at Limoneira over the Company's 124- year history and even though Limoneira's stock is traded on NASDAQ (Symbol: LMNR) and our delicious citrus is enjoyed by consumers worldwide, the Company retains a special atmosphere. High-tech innovations and fast moving commerce are balanced with a special ambiance that is increasingly difficult to find in today's super energized world.
In June 1977 Grande Salazar began working at Limoneira Ranch and Grace Garcia began working here in August of the same year. At that time the Limoneira Company store (now the Visitor's center) was doing a brisk business in soft drinks and more and Grande and Grace met at the store and subsequently discovered they only had eyes for each other. They married in 1982 at our lady of Guadalupe Church and had their reception at Limoneira Park. 

They will celebrate their 35th anniversary on September 11 and both recently celebrated their 40 year anniversaries at Limoneira. Grace works in accounting (a wiz with debits and credits) and Grande works in Southern Farming Operations. 

We think you'll agree, that time has been good to them.

TEaganSeptember Limoneira Lemon Ambassadors Teagan and Cadence Wilson

Teagan and Cadence Wilson live in Ventura, California and they love Limoneira lemons (they know about healthy, good tasting nutrition, as does the family dog).

circleLimoneira Winner's Block

This month our lucky winner is Seth Lui from Singapore. As our monthly winner, Seth  has won a Limoneira Orchard Fresh or Lifestyles Gift.  Congratulations Seth !

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.