For Immediate Release                                 Contact: Lydia Camarillo, lcamarillo@svrep.org

May 1, 2024                                                                     Patricia Gonzales, pgonzales@svrep.org

210-922 -0225                                                      

SVREP Unveils New Logo, Commemorating 50 Years of Mobilizing the Latino Vote

Organization salutes past leaders as it ramps up its largest Latino voter mobilization effort in its 50 years

(May 1, 2024) San Antonio, Texas. Today, Southwest Voter Registration Education Project (SVREP) unveils its new logo as well as a 50th Anniversary Commemorative Logo. Each marks the organization’s 50^th Anniversary empowering the Latino community, building power and political representation, and preparing for the next phase of its efforts.

“As SVREP prepares to celebrate its 50^th Anniversary in San Antonio and Los Angeles, it will also mobilize the largest target of newly registered Latino voters in competitive electoral vote states for the presidential election as part of its GOTV nonpartisan efforts. It will also mobilize Latino voters targeting US Senate states and congressional districts. Latinos will determine who controls the White House, the US Senate, and Congress this November,” states Lydia Camarillo, SVREP President.



“This logo will strengthen the SVREP brand. SVREP will use the logos interchangeably throughout the year to promote its efforts, brand Southwest Voter and provide messages to millions of Latino voters through grassroots and digital strategies,” states Patricia Gonzales, Director of Operations.

The 50^th Anniversary logo builds on SVREP’s brand. The gold color represents the 50 years and is complemented by SVREP’s green, red, and white colors. Two logos with similar look will be used to represent our brand over the next years. The orbit represents the evolving movement of the Latino vote. Visit the SVREP website to view the new SVREP logos at www.svrep.org.

Chicano Artist and Muralist Roberto Pozos created the new logos. Pozos worked with SVREP’s founder and first president, William C. Velásquez in San Diego, California to mobilize the Latino vote. For over three decades, Roberto has been the owner of Pozos Creative Communications.

This July, SVREP will celebrate fifty years of organizing, mobilizing the Latino vote, preparing the next cohort of leaders ready to serve as public servants and protecting America’s democracy. Over the last fifty years, SVREP has distinguished itself as the organization that expands the Latino electorate, engages millions of Latino voters, and develops a relationship with its target voters.

Two benefit dinners will be held to raise resources needed to contact two million Latino voters. Additionally, SVREP will raise resources from foundations, corporations, labor, businesses, and individuals.

SVREP’s GOTV efforts will target Latino voters in Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin to determine who will win the electoral vote for these toss-up states. Latinos will influence who will control the US Senate and congress.

SVREP will mobilize the Latino vote in twenty-one competitive congressional districts in the targeted electoral vote and US Senate competitive states plus in California, Colorado, New Mexico, and Texas. SVREP’s GOTV efforts will have a long-lasting positive impact.

The Latino community knows keenly well and recognizes that through the power of their vote they can be change-makers, encourage legislators at the local, county, state, and federal level to enact laws that provide opportunities, hope, and prosperity to their families.

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SVREP is the largest nonpartisan, nonprofit organization of its kind in the United States committed to the voter empowerment of Latino community. Since its inception, SVREP has registered over 3.4 million Latinos, trained over 150,000 Latino leaders; won over 210 voting rights lawsuits. Founded in San Antonio in 1974 by the late William C. Velásquez, SVREP engages millions of Latinos voters in America’s democratic process.