DFI Summer Publicity Seminars

Wednesdays July 8th - August 5th 2015

6pm - 7:15pm

 

2nd Story Theater

710 Pier Ave

Hermosa Beach, CA 90254

Meet the Media and Promote Yourself!

 

Whether you've got a business to promote, a book to sell or a message and talent to share...you know that you need publicity. But what's the best way to go about getting it? And when you DO get it, how do you keep it going? 

 

Getting TV exposure can seem like the biggest mystery of all. But it can make a book a Best-Seller.. it can turn a struggling business into a huge success, and it can be the road to becoming a household name. 

 

At this Summer Publicity Seminar series, you'll meet some of TV's TOP PRODUCERS and MEDIA INSIDERS who'll share their tips and tricks for getting the exposure you're looking for.  Different guests every week!

 

Who Should Attend

Business owners, book authors, experts, aspiring show hosts. Anyone who wants to raise their profile and get a message to the masses. Whether you are just starting out or you're a seasoned and experienced TV guest, you'll benefit from this informative and inspiring seminar series. 

 

EARLY BIRD REGISTRANTS GET:

 

BACKSTAGE PASSES 

(First 5 people who register meet our guests backstage before each seminar)

 

A CHANCE TO WIN FREE ONE-ON-ONE, PRIVATE, ONE-HOUR SESSIONS WITH TOP PRODUCERS

Who You'll Meet

Special Guest Speaker Tracey La'Stell Slates

Senior Producer Steve Harvey Show 

TWO Time EMMY® winner

 

 

Tracey La'Stell Slates is a talk show veteran producer who recently took home her second EMMY® Award for NBC and ENDEMOL's hit daytime talk show "STEVE HARVEY" in the category of Outstanding Talk Show "Informative".

 

Slates has a wealth of television experience and tremendous range of talent.  She's known for her outstanding leadership and communication skills, as well as her successful track record at effectively managing and training up strong producing teams. 

 

She has great synergy and a unique ability to connect with guests during the preproduction stages to bring out the best in showcasing their talents in studio.

 

Slates has created and developed original programming for syndication. She has been successful at pitching shows, creative signature segments and developing new talent. 

 

She keeps her finger on the pulse of trending topics and pop culture.  

 

Slates has worked with TV Experts: Wide range of book authors, Relationship, Health & Fitness, Travel, Lifestyle Coaches, Fashion and Design Experts, Psychotherapists, Psychologists, Online-Bloggers and countless other experts for the past two decades.


 

Slates specializes in producing pilots, game shows, test shows, syndication, primetime network & cable as well as court show formats for companies such as NBC & ENDEMOL, Warner Bros.,/Telepictures, Paramount Pictures/Mountain Movers Production, Tri-Star Pictures, Sony Pictures (SPE), NBC Universal/CNBC and RG/Litton Entertainment. 

 

Credits include: "STEVE HARVEY" Series, Dr. Drew Life Changers, Larry Elder Show, the Ricki Lake Show (Original), Sharon Osbourne Talk Show, the Montel Williams Show, Judge David Young and Judge Karen-Mills Frances, Co-Creator of Love Judge Pilot featuring Judge Karen Mills-Francis, Mo'Nique and Dr. Keith Ablow Pilots. Slates relaunched The Big Idea with Donny Deutsch yielding high ratings for the network. Slates also booked The Oprah Winfrey Apology one-hour show with newsmaker Gearld Imes. 

LeGrande Green 

Fmr Senior Supervising Producer Oprah Winfrey

FOUR time EMMY® winner

 

LeGrande Green is a seasoned TV veteran who has supervised several teams of producers at The Oprah Winfrey ShowThe Sally Jessy Raphael Show and other nationally syndicated programs. 


 

The recipient of four Daytime EMMY® Awards, he garnered praise for his work Unsolved Hate Crimes, and picked up an NAACP Image Award for Best News/Talk Documentary. 


 

LeGrande says "After working closely with Oprah for years, here's one thing I never forget: inspiration is everywhere. My guests are provocative people with inspiring ideas. It's that blogger, that YouTube video, that author or entertainer everybody's talking about. It's everyday people making huge breakthroughs. It might even be you tomorrow."


 

LeGrande is also the founder and host of his own show on BOLD, a wellness podcast with 5.5 Million listeners,  distributed by LIVE 365. He covers topics that run the gamut - from lifestyle trends to pop culture to last night's "lip-sync for your life" on RuPaul's Drag Race. His guests include celebrities, rock-stars, book authors, experts, entrepreneurs and amazing people from around the world. 

Reality TV Stars Laurence and Sally Martin 

Storage Wars, Baggage Battles

Travel Channel and Discovery 

 

You've never met anyone like Laurence and Sally Martin. Guaranteed. 

 

At first you may think Laurence is a rock star. Or a 17th Century Pirate of the Caribbean. Or a close cousin of Willy Wonka. It's impossible to put him in a category. For over 20 years he's been Sally's perfect match. Their eccentric style, big personalities and passion for antiques and auctions keep them in love with each other..and the rest of us in love with them!

 

Laurence and Sally are the stars of the hit TV show Baggage Battles (TRAVEL Network and Discovery Channel worldwide). This colorful duo - with their high-voltage energy, silly antics and hilarious ways - keeps us glued to the screen, all-the-while providing viewers with knowledgeable insight into the profitable business of bidding, buying and reselling unclaimed property and baggage.

 

They'll share their experience and give you an insider's perspective on how to take your business to TV.

Elisa Schwartz
TV Producer


Elisa Schwartz is a TV Producer with experience in all genres of non-scripted TV including Reality, Talk, Court, Variety and Entertainment shows. 


 

Her experience includes work for such companies as NBC daytime, E! Entertainment, Syfy, Paramount Pictures, TLC, fyi, ID and for the web, Yahoo.Shine.com.


 

To share her passion and knowledge, and provide great insider info to all those perspective creators out there, in 2014 Elisa created and hosted a day-long seminar Reality TV: A to Z.  With a high level panel of industry executives the seminar covered the key components of what it takes to pitch and produce reality TV.  The seminar was a great success.  Look for another seminar in late 2015. 


 

With Elisa's enthusiasm for all things TV (***and her unique experience having performed live in addition to producing,) she's become a sought after Media Consultant and Freelance Producer.  Elisa has presented before the National Speaker's Association on "the business of the business." As a Media Consultant, she's helped numerous clients with reality pitch proposals and sizzle reels. 


 

Elisa's TV production credits include: 

 

Ghost Hunters - SyFy 

Battle of the Wedding Designers - TLC 

Look Who's Stalking - ID 

Secret Princes - TLC 

Forbes Top 20 - E! Entertainment 

Get Swank'd - fyi 

The Dr. Bill Show - Syndication / Web Live Big with Ali Vincent - ABC / KABC

Style Studio with Rebecca Minkoff -Yahoo.Shine.com

Dance Moms - Lifetime

How Do I Look? - Style

Style Star - Style

Love Ride - E! Entertainment

The Other Half - NBC Daytime

Style Court - Style

Moral Court - Syndication

Leeza - Syndicated

The Montel Show - Syndication

Tracey Benger*
TV Producer

Tracey Benger is one of the best producers we know. She's a creative producer, an excellent writer and somehow she always knows how to find and hire the best people to work alongside her during production. When you work with Tracey on to a project you can sleep better knowing that the show is going to be entertaining and fun, and that her shows are delivered on time and on budget.


Tracey's TV credits include:


 

Producer/Writer

Pie Town Productions

 

Supervising Producer, Post on How Do I Look? E! and Style Networks

 

 

VP of Development at The Idea Factory

 

Producer, How Do I Look? and Rank with Brooke Burke - E! and Style

 

 

Story Producer at Sara Rea Productions, Lifetime

 

Series Producer, A&E Biography, Mysteries of the Bible and Ancient Mysteries, In Search of History, A&E and History Channel

 

Oversaw 20-plus person staff and all aspects of production from writing, edit and delivery on 4 series for A&E, including EMMY® winning A&E Biography.

 

Creator/Writer/Producer Mysteries of Mating TLC

 

Created and sold original reality special to network'; hired staff; wrote and produced show.


 

Producer, A&E Biography, Mysteries of the Bible, Ancient Mysteries

 

Directed, produced and developed dozens of hours for A&E.


 

Supervising Story Editor, Animal Rescue Kids

Discovery Channel

 

Edited story content, scripts and cuts on award-winning scripted series for Discovery Kids; oversaw casting of lead characters and character development on this scripted children's series.

 

*Tracey Benger will be joining us for media coaching sessions only

Your Host, Darice Fisher
Publicist, Producer and Media Expert

Darice Fisher is a publicist, media consultant and video producer who specializes in putting book authors, businesses and experts on TV. She works primarily with talk shows, morning shows, news programs and reality shows. 

Known as a producer's "secret weapon", she works with the TV producers behind-the-scenes to make sure every show segment goes smoothly and that the final result is OUTSTANDING TELEVISION.  

Darice says, "I'm like a 'ghost producer'. I'll do whatever it takes to make the producers' jobs easier. I'll climb mountains to find the perfect guests, experts, and personal stories for them. I'll do research, shoot B-roll, and find graphics. I produce as much content as I can for them - whatever I have to do to make the show a success and make the producers look good."

Darice will be your host, mentor and guide for all five weeks of this seminar series.
What You'll Learn


 

  • How to become a TV guest/expert


 

  • How to pitch producers and journalists

  • The format of a properly crafted show segment pitch


 

  • How to make MEDIA CONTACTS and build those relationships


 

  • What the media wants NOW


 

  • Publicity vs. Advertising -  Which is more effective?

 


 

  • Press Kits: The good, the bad and the BEST. How to make your press kit stand out above the rest


 

  • How to produce a video that WORKS. Everything most people think should be in a demo reel is usually wrong. We'll show you how to get it RIGHT! 


 

  • Biggest and most common mistakes people make when pitching the media


 

  • Press Releases:  When NOT to use them 


 

  • Realizing Reality - Behind the scenes of reality TV. Have an idea for a show? Bring it.

  • TV producers' worst guests and horror stories - how NOT to become one of them

  • What to do once you get booked! 

 

  • Stay in the Green Room! And other tips for doing your best on-set. 

  • How to get asked back on a show

  
What You'll Get


 

All FIVE WEEKS for $350

 

 

Valuable information and inspiration directly from TV producers and media pros


 

A chance to win a private, 1 hour-long, one-on-one media training session with two-time EMMY winner and Senior Producer for The Steve Harvey Show,Tracey La'Stell Slates! (Anyone who registers by June 24th will  be automatically entered into this drawing. Winner will be announced on the first night!)

 


 

Q and A with all of our guests

 


 

An opportunity to pitch yourself to the Steve Harvey Show and others

 

 

 

DISCOUNTS on stuff you need for your media campaign and TV appearances i.e. Hair and Make-Up services, photography, Press Kit design, video production crews and more!


 

Media coaching sessions will be available to book with our guests for attendees only. Sign ups for these sessions will be available weekly. 


 

The First 5 People to register get a VIP pass to meet ALL of our guest speakers BACKSTAGE before the seminar!

 

 

BACKSTAGE PASS

 

Get a pass to meet all of our guest speakers backstage before the seminar


 

This special perk is for the FIRST FIVE people 

who register only!

 

 

PRIVATE SESSION

 

Win a private,1 hour-long, one-on-one media training session with TWO time EMMY winner, Tracey La'Stell Slates! 


 

(Register by June 24th to be automatically entered into this drawing)

 

DISCOUNTS

We've teamed up with our favorite service providers to give you discounts on things you'll need for a successful media campaign: Hair and Make Up, Photography, Press Kit Design, Video Production Crews, and more!
Questions? Call us at 310-707-8380
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