Volume 79
September 29, 2021
Snapshots, For the Better
  • Interesting Appeal
  • Easily Seen Endcaps
  • EZ Button
  • Awareness Collection
  • Plan Ahead
  • Near and Dear
Greetings!

Recognizing PEAK Performance goals are imperative, we appeal to Hearing Health Ambassadors (HHA) who aspire to SAVE hearing, on purpose. Within various Senior Living Communities (SLC) you seek to serve, these caring individuals, from the inside, will bring to life:
  • Service
  • Acts of Kindness
  • Volunteerism
  • Empathy
What attracts HHAs and kindles their interest? Healthy processes are initiated when potential candidates become aware of opportunities to advocate for Better Hearing, Better Living goals.
When grocery shopping, do endcaps catch your attention? Supermarkets and their supply-chain partners are talented merchandisers, investing billion$ in displays and techniques which maximize point-of-sale results. The Food Marketing Institute indicates an average 48,000 square foot grocery store carries 31,000 items. For new product launches—imagine one was yours—successful awareness must be in sight.

With tidy sections as crowded aisles’ building blocks and eye-level placements optimal, endcaps are prime territory. Why do consumer product behemoths such as Proctor and Gamble or Kellogg’s invest 100s of million$ to secure these coveted locations? In fact, their high visibility rewards.

To guide HHA journeys from discovery to exploration and avid engagement, we intuitively envision how residents typically flow throughout SLC’s physical space.
On a typical day, where might SLC residents venture?
  • The elevator
  • Dining room
  • Front desk
  • Reception areas
  • Activity rooms
  • Wellness Centers
By analogy, on daily pathways, these popular locations are endcaps to tactically place HHA recruitment messages. Our logical flow is:
Energized by quality of life and volunteerism benefits, SLC decision makers will commend your thoughtful awareness collection. “How do potential Hearing Health Ambassadors discover this sensible opportunity?” they ask. Amid busy schedules, hitting the EZ button facilitates program adoption.
On elevators, this targeted design captures attention.

Near front desk or dining room, this larger format canvas artwork is eye-catching.
On countertops, these tactical displays with HHA cards are easily seen.

HHA awareness card’s contact information may be SLC decision makers, a delighted patient who volunteers to lead or your practice directly.
Click images to view larger
Be Happy to Hear is proudly worn, right on the button.

When HHA candidates reach out, your enthusiastic response conveys genuine appreciation. If current patients, they have rediscovered joys of hearing and established positive bonds with your practice. Typically, they are more comfortable advocating with those struggling to communicate effectively. If potential HHAs are new liaisons, invest time to establish rapport and express thanks for their sense of purpose, always our North Star. Planning conversations specify goals, review educational information, discuss easy referral process and answer questions. As launch phase momentum develops during the first weeks and months, positively reinforcing action steps will make trends your friends.

As a strategic capstone, ask HHAs what philanthropic causes are near and dear. Often these relate to Alzheimer’s organizations, veterans, houses of worship, food banks or animal rescue. With apt consensus on which resonate, proactively publicize your commitment to donate in their honor when kind referrals lead to personalized treatment options being acted upon. Better Hearing, Better Community.
“The results of philanthropy are always beyond calculation.”
— Mary Ritter Beard
What is the ideal donation? Doing good while doing business reflects generous mindsets, not exact figures. Start in your comfort zone with, perhaps $10-25. Realize those who know will be more impressed with your caring intent than dollar amounts. Tracking totals is key and capturing Happy to Hear testimonials convincing.
Your PEAK Performance in SLCs capitalizes on this wonderful trifecta. From Quality of Life to Volunteerism and Philanthropy, hearing care professionals Amplify their Impact in uniquely rewarding ways. By starting with why, learning how and getting better, Best Practices flourish.

Our next issue will describe well-aligned ways to collaborate with Home Health Care Agencies, ideally suited to identify those with hearing challenges. Join us then as our “outside in” practice-growth journey continues.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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