Rich's Web Design - June 2023 Newsletter -> Monthly Reports Explained

RWD - June 2023 Newsletter

A.I. Content - Before the main part of this newsletter, I want to let you know that the first RWD client has started with monthly content created by A.I. (BARD). The 6 monthly articles have been created, approved by my client and will automatically be posted on the 1st of each month for 6 months.

Monthly Reports Terms Explained (Updated)

As a client of RWD, you receive a customized Monthly Report during the *1st week of each month that shows the previous month's performance stats. It is a month-to-month running chart of the below important metrics.

The set-up of these customized reports has been tweaked and fine-tuned over the years - I really hope you take the time to read over these stats and recommendations for your own web site. After all, it is about YOUR BUSINESS!

1. Monthly Visits – These are the number of monthly visitors / sessions where visitors viewed any part of your web site. This metric may not be the best in determining the performance of your site from month to month, but for some it is the easiest to understand.

2. Conversions - These are your Contact Us forms, Newsletter sign-ups, e-commerce purchases that have been set-up as your site GOALS. A conversion is reported whenever a user completes a goal or makes a purchase during a session. Each goal will report a maximum of one conversion per session, while every transaction is reported. If your site is focused on conversions, then this is one of the best metrics to evaluate!

3. Visibility - Determined by your rankings in the SERP (Search Engine Results Pages). The percentage score given to a website depends on its rank across a set of keywords in a search engine. In theory, if all of your phrases are in the 1st position on ALL search engines, you would have a 100% visibility score; If none of your phrases rank in the Top-30 positions, then you would have a 0% visibility. This score can be viewed best over a 3-4 month period and is HIGHLY dependent on your competition. This can also be a valuable metric for some people, but not as important as conversions.

4. Ranking +/- - This compares how many of your search phrases Moved Up vs. Moved Down in the Rankings Reports. If your overall visibility has gone up, most of the time you have had more upward movement than downward movement in your rankings, BUT not necessarily.

5. Bounce Rate - A website’s bounce rate is the percentage of people who leave the site from the same page they entered the site, without clicking through to any other pages. In other words, they simply visited ONE page of your site.

This can be a good indicator of how good a website’s navigation is, as well as an indicator of the quality of the site’s content (a very high bounce rate doesn’t bode well for either of those things). If your site is small, simply shows your basic contact info, and a visitor comes to your site for your phone number and leaves, then having a high bounce rate is not significant.

6. Pages per visit - This is the average number of pages that your visitors have seen in an average visit to your site. For some, this can show how successful a site functions.

7. Session Duration - The average amount of time your visitors spend on your site. For some, this can be an interesting statistic.

8. Site Search Terms - For those of you that have 'Site Searches' on your web site, look at the monthly 'Site Search Terms' on these reports. If you consistently see the same terms each month, we should consider placing a new page or menu item for your visitors. This way they can more easily find information about these terms WITHOUT going to the search feature each month.

Some or most of the above items are included in your monthly results, but each client's report is customized for your business / web site. If you use Google Ads, then your PPC stats will also be shown re: PPC visitors, PPC Conversions, Cost per Conversion, etc. If your site does not need SEO, then no Ranking Visibility +/- stats will show.

Also included are insights and / or recommendations which highlight your site performance or weaknesses we need to tweak. It may mention that your site needs more reviews, fresh content, more inbound links, more postings on your social media channels (Facebook, LinkedIn, YouTube, twitter, etc.) or other significant items.

The above items can be considered KPI (Key Performance Indicators) if evaluated again your web site needs and/or goals.

Please send me your feedback & questions about these monthly reports.

* = The software I use for your SEO Rankings, reports to me on the first Wed. of each month. This is why you may receive the full report as late as the 8th or as early as the 2nd each month.

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