Join us tomorrow, May 15th for a workforce development webinar on the use of the J1 program and how it can help your organization. This webinar will be presented by Chad Hendricks, President of Experienced Associates LLC, and Scott Swagler, General Manager of the DoubleTree Niagara Falls USA, and insight from our NYSTIA Workforce Development Task Force. 

The webinar will also examine the impact of foreign exchange students in New York State - a 5+ billion dollar market! You'll learn:

• What the J1 program is
• How the program works and its processes
• ROI of using the program for your organization and the economy 
• Case studies 

When: Wednesday, May 15 at 12:00 pm E.T.

Cost: Free!

Please share this invite! The NYSTIA Lunch & Learn Webinars are open to all NYSTIA members and their guests. Register Now

During last week's Lunch & Learn Webinar, Matt Rocha, Account Executive of Travel & Tourism at Aki Technologies, led a hands-on workshop where you'll master practical applications of generative AI, transforming how you engage with tourists and create compelling marketing content.



Read the Recap

• Success! Thank you for taking action on the Merkley Amendment (threatened to impact aviation security, increase security wait times, and threaten TSA PreCheck) which was rejected without a vote and the Senate passed the FAA Reauthorization Act of 2024. Nicole Porter, Vice President of Political Affairs at U.S. Travel, thanks the 30,000 industry professionals who contributed in signing the letter sent to Congress.
• With America's 250th just two years away, this will be one of the last opportunities to secure meaningful funding in the lead-up to 2026 and beyond. Sign the pre-written letter to support funding for America's 250th celebrations (before it's too late!)
• Key Issue Talking Points: NYSHTA's 2024 Tourism Advocacy Day one-pager. The comprehensive document highlights their main budget and legislative priorities for 2024 on short-term rentals, the COVID sick leave law, ADA website legislation, and more.

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center!

Matt Rocha is the Account Executive of Travel & Tourism at Aki Technologies. He is responsible for bringing Aki's suite of digital marketing products to destinations across the country. Matt and his team craft forward-thinking strategies for destinations to help them rise above the sea of sameness and increase visitation to the region. Aki Technologies offers cross-channel solutions that deliver tailored, moment-aware ads, enhancing relevance and driving results with personalized, managed service campaigns...

Meet Matt

Please welcome Thomas Birch, Director of Regional Sales for New York State at Intellicor Communications, to the NYSTIA Community! With more than 25 years working in the Printing Industry, Thomas is a natural entrepreneur who has developed leadership and sales skills that have earned him the reputation of being honest, trustworthy, and innovative. With a particular passion for the Tourism Industry, Thomas has networked throughout the Eastern half of the US...

Meet Thomas

The Erie Canalway National Heritage Corridor has released an Erie Canalway Bicentennial Marketing Toolkit to help municipalities, nonprofits, tourism agencies, and businesses along the canals prepare for the bicentennial of the Erie Canal in 2025. Organizations are invited to sign up to receive free access to official graphics, banners, social media, and giveaways at www.eriecanalway.org/bicentennial.

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NYSTIA associate Sarah Walters provides key takeaways from Future Partners' May 8th Update on the State of the American Traveler, covering travel sentiment, business and group meeting travel trends, and recent overnight travel statistics.

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Be a part of the August/September issue with special ROVA content on ROVA's Annual Brewery Round-Up and US Fishing Destinations! Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page or larger can submit a blog to share your destination's story for the section theme(s).

The brewery and fishing industries are core to NYS tourism with more than 440 licensed breweries in New York State and more than 7,500 lakes and ponds, 70,000 miles of rivers and streams, and hundreds of miles of coastline. Let's add your destinations to the ROVA itinerary! 

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Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced from over 270+ travel and entertainment data partnerships such as Marriott, Choice, Wyndham, Kayak, OpenTable, Ticketmaster, and more!

With the power of their data sources, Adara helps you acquire new high-value visitors/customers and activate repeat visitors/customers through managed media campaigns, all while showing ROI through observed hotel booking revenue or in-market credit card expenditures captured from exposed users to your campaign.



Learn More & Sign Up!

The Marketing & Design Specialist is primarily responsible for creating visually appealing and effective graphic designs across various mediums. This will involve working with the team to foster, develop and grow distinct marketing initiatives, translating concepts and ideas into compelling visual assets. From digital to print, your content and designs will be crucial in communicating messages, enhancing brand identity, and engaging multiple and diverse audiences.

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Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2024 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.