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DEAR VALUED PARTNERS, Now in its third year, the Travel South All Y’all Are Welcome activation during IPW “has now established itself as the top gig at IPW” according to Graham McKinsey with TravelMole. High praise indeed and in large part due to the electrifying performance by the sensational duo, Louis York! The energy was palpable, the music was soul-stirring, and the atmosphere was simply unforgettable.
We extend our deepest gratitude to all our sponsors, including our state, DMO partners and Travel Service Providers whose unwavering support make this activation possible. A special shoutout goes to Rhythms of the South for bringing Louis York to our stage, adding an extra layer of brilliance to the evening. We would like to express our sincere appreciation to 450+ international operators, journalists, and VIPs who graced us with their presence. Your participation and enthusiasm truly elevated the event to new heights, and we are immensely grateful for your support.
But the excitement doesn't end there! Registration for the highly anticipated International Showcase opens Wednesday, May 15. Mark your calendars because this year we're heading to the vibrant city of Atlanta, Georgia, from December 2-5, 2024. Trust us when we say, you won't want to miss this spectacular event!
International Showcase stands as the premier Marketplace event in the South, where over 400 tourism professionals gather for three days of intensive meetings, networking, and collaboration. Our goal is simple yet ambitious: to drive more visitors, encourage longer stays, and stimulate greater spending in the South.
Stay tuned for more updates. If you do not receive an email invitation, please reach out to our office.
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MARKETING OPPORTUNITIES |
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CO-OP PROGRAMS AVAILABLE June 28, 2024 DMOs, don't miss out on the opportunity to enhance your international reach! Collaborate with your state and explore our range of international co-op programs. From targeted marketing initiatives to strategic partnerships, there's a solution tailored to amplify your presence in global markets. Take a moment to review the options available and seize the chance to expand your horizons. Remember to reach out to Meredith Wilkes by June 28th to secure your spot and embark on this journey towards international success. |
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ATLANTA AWES: CELEBRATING HARMKE KRAAK'S AWARD-WINNING ARTICLE!
Congratulations to Harmke Kraak for her outstanding achievement! Her article "Atlanta? Yes, Atlanta" has been awarded Best Trade Publication Article by US Travel Association. Crafted after attending the Atlanta pre-fam ahead of Travel South USA's Global Week last year in New Orleans, Louisiana, her insightful piece captivated readers with its vivid portrayal of Atlanta's allure. Join us in celebrating her well-deserved recognition and applauding her talent in showcasing the best of travel journalism. |
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SOUTHERN CHARM & GLOBAL GROWTH
Liz Bittner had the opportunity to sit down with Mark Lapidus for the #LiveAtIPW2024 "Brand USA Talks Travel" podcast episode. They covered Travel South USA's pioneering adoption of Tourism Exchange USA. Liz also shared milestones from her 20-year journey at Travel South USA and offered insights into her innovative approach to strategic storytelling. |
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