As RIDE Solutions’ Zagster bikeshare program enters its second winter, the regional alternative transportation program wants to encourage citizens to keep exploring their bike transportation options through a new Zag All Winter campaign.
“Folks might be surprised to hear that winter is actually a great time to keep up or even start your bike commute,” says RIDE Solutions program director Jeremy Holmes. “That’s why we keep our Zagster bikeshare program available all winter long, to keep this convenient active transportation option open to all our riders, existing and new.”
Because cold-weather riding may be a new experience for many cyclists, RIDE Solutions is incentivizing use of the bikeshare system in two easy ways. First, all current and new members can get immediate access to five free hours of ride time by using the promo code ZagAllWinter18 in the Zagster app.
In addition, RIDE Solutions will hold weekly prize drawings every Monday. Every Zagster trip taken the previous week earns riders one entry into the drawing. Prizes will include additional free ride time, Zagster and RIDE Solutions swag, and gift certificates to Walkabout Outfitter to help riders suit up with appropriate cold-weather gear.
“That first blast of cold air can be a bit intimidating,” admits Holmes. “But cold-weather bike commuting is more comfortable than it sounds if planned for, and a great way to keep up a healthy active transportation habit throughout the year. Winter is still a great time to be outside in the Roanoke Valley, and getting around by Zagster bikeshare is a perfect way to enjoy the season.”
