RWD - July News

'Do You Really Need FRESH CONTENT?'

I just reviewed my archives and noticed that I have written about FRESH CONTENT on your site for almost 10 years. In summary - New content is imperative for your site visitors. 

Would you return to a web site that has OLD information? Old content will NOT rank high! Fresh content is needed; Monthly is preferred.

Having FRESH content is imperative for your visitors & Google. Your goal should be to create content that will keep visitors interested and coming back to your site. If your site has stale content that does not change in 6-8 months, visitors will determine this quickly and NOT RETURN to your site. If you keep your visitors informed in a timely manner that benefits users, Google will know this and reward you with higher rankings!

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If you have been hesitant to create your own content for your site updates, you now have a very simple way to solve this problem. Whether it is for your Monthly Updates or other News, AI (Artificial intelligence) is the way to go!

There are many types of Artificial intelligence avenues currently being developed, but for our purposes, CONTENT CREATION is the tool we can best use. Examples

I can also assist you in determining a content calendar. Let's say you are a dental practice, maybe we can set-up ... Jan. 'Why Floss?' ... Feb. 'Is Teeth Whitening Effective?' ... March 'Healthy Teeth for Kids' ... April 'How Nutrition Affects your Teeth', etc. These are subjects that can be repeated yearly and never go out of style.

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Remember FRESH content is needed on your site to keep HIGH RANKINGS and to inform your own customers of what's going on in YOUR BUSINESS!

What is Google's 'Freshness Factor'?

As your site grows, it's easy to forget to update your most important page, and Google know it. Google keeps a date on file for when they think you published the last update, but it's not always accurate.

If you haven't updated your pages in a while, Google might think they are old and when the freshness factor kicks in, Google lets newer content beat you, even if you've been ranking for a while. You can easily re-rank a falling page. Update new content, re-optimize the Title tags, etc. and update the publishing date in WordPress, or include the new date on the content.

Amount of Changes - The age of a webpage or domain isn’t the only freshness factor. Search engines can score regularly updated content for freshness differently from content that doesn’t change. In this case, the amount of change on your webpage plays a role. In fact, Google may choose to ignore small changes completely. 

Core Content Changes - Changes made in “important” areas of a document will signal freshness differently than changes made in less important content. So simply changing out the links in your sidebar, or updating your footer copy, likely won’t be considered as a signal of freshness.

Document Change Rate - Content that changes more often is scored differently than content that only changes every few years.

For most sites, having content that is updated / added every month is just fine for Google. If you are in a highly competitive field, then every week or so would be necessary.

Be Fresh

Be Relevant

Be Useful

Instead of revising individual pages, fresh websites often add completely new pages over time. (This is the case with most blogs.) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently. 

In summary, your goal should be to create content that will keep visitors interested and coming back to your site. 

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