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RANDY OLSON

HOUSTON, WE HAVE A NARRATIVE

finally a simple method

to help you create compelling stories


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**Link to Transcript**

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Learn more: abtframework.com

RANDY OLSON earned a Harvard Ph.D. in Biology and was a tenured professor when he quit and moved to LA to attend USC film school. His goal: help scientists learn to communicate better. We’re all receiving so much input that we can no longer deal with separate bits of information, so we look for higher levels of organization. We look for narratives. He’s the author of DON’T BE SUCH A SCIENTIST and HOUSTON, WE HAVE A NARRATIVE. and he’s developed tools. His Narrative Index predicted Trump’s 2016 victory and his ABT framework - and, but, therefore - helps folks create compelling stories.

Good News, Bad News Timely articles on a range of issues at top.

Olson & story-related articles below.

New Data Shows Violent Crime Dropping Sharply in Major U.S. Cities

by Russell Contreras - axios.com - 08-12-2024

https://www.axios.com/2024/08/12/violent-crime-harris-trump-election


Why Term Limits for Supreme Court Justices Make Sense

Term limits are good policy and can be implemented by statute.

by Diane P. Wood - Brennan Center for Justice - 08-19-2924

https://www.brennancenter.org/our-work/analysis-opinion/why-term-limits-supreme-court-justices-make-sense


S&P 500 CEOs Made 268 Times What the Typical Worker Made Last Year

by Aarthi Swaminathan - MarketWatch.com - 08-0902924

https://www.marketwatch.com/story/s-p-500-ceos-made-268-times-what-the-typical-worker-made-last-year-report-says-ceo-payflation-strikes-again-02fbe8a9


Five Climate Stories That Matter This Week

by Peter McKillop - 08-18-2024

https://mailchi.mp/climateandcapitalmedia/this-seasons-silent-spring-13372519?e=53b74fa870


Common Pregnancy Drug Restores Youthful Function to Clean Up Aging Brains

by Michael Franco - NewAtlas.com - 08-15-2024

bit.ly/46WHO1t


Manuka Honey Reduces Breast Cancer Cell Growth by 84% in Prelim Studies

by Paul McClure - NewAtlas.com - 08-21-2024

https://bit.ly/3yRdR6c


Alzheimer’s Drug Could Stop Time Inside Emergency Medical Patients

Research led by Donald Ingber, Harvard’s Wyss Institute for Biologically Inspired Engineering 

by Chris Melore - StudyFinds - 08-22-2024

https://studyfinds.org/alzheimers-drug-stop-time/


The Reluctant Camper: 15 Easy Tips to Make You Love Life Beneath the Stars

If you think nights under canvas aren’t for you think again. The experts reveal how you can turn camping from a daunting ordeal into a brilliant adventure

by Rachel Dixon - Guardian - 08-22-2024

bit.ly/3WXcvPh


Project 2025: The Myths and the Facts

The sweeping conservative plan for Trump’s second term is very real. Here’s what it actually says.

by Andrew Prokop - vox.com - 07-30-2024

https://www.vox.com/politics/360318/project-2025-trump-policies-abortion-divorce?utm_source=substack&utm_medium=email


A Dangerous Vision for the Presidency - a Giant Leap for Authoritarianism

Analysis of Project 2025 from the Nonpartisan Brennan Center for Justice

by Michael Waldman - 07-10-2024

https://www.brennancenter.org/our-work/analysis-opinion/dangerous-vision-presidency?utm_source=substack&utm_medium=email


(vid) Project 2025: Radical Conservative Plan to Reshape America Under Trump

by Wall Street Journal

https://www.youtube.com/watch?v=y16SZhZJHkI

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RANDY OLSON earned his Ph.D. in Biology from Harvard and was a tenured professor of marine biology at the University of New Hampshire when he quit and moved to Los Angeles to attend USC film school, learn narrative, and bring that knowledge back to his fellow scientists. He’s written and directed a number of short films and feature documentaries, written books, including DON’T BE SUCH A SCIENTIST and HOUSTON, WE HAVE A NARRATIVE, and a series called NARRATIVE GYM. Olson developed what he calls the ABT framework, and as a consultant, guides organizations to speak in narratives.


Two Decades Ago Climate Communication Missed A Huge Opportunity. We Can’t Afford To Let That Happen Again.

Spurned by scientists who ignored his advice to communicate clearly, Jurassic Park author Michael Crichton became the Darth Vader of climate change. Let’s take that advice now, before it’s too late.

by Randy Stone – SciAm - 01-28-2020 

https://ensia.com/voices/climate-communication-michael-crichton-darth-vader/


Kamala Harris - the Morning After the Nomination

There are two age old elements needed for a compelling essay: PLOT and THEME. With the ABT Framework we have developed analytical tools for both. Here’s how she did.

by Randy Olson - Science Needs Story - 08-23-2024

http://www.scienceneedsstory.com/2024/08/23/205-kamala-harris-the-morning-after-the-nomination-2/


'Uncertainty' Is Indeed a Bad Word: A Second Opinion on Pandemic Communication

Information should be presented to the public using a three-part approach

by Randy Olson – MedPageToday - 06-09-2024 

https://www.medpagetoday.com/opinion/second-opinions/110548


New Tool for Humanizing Medicine

The ABT Template - if you want to talk to patients simply and clearly it’s ideal

by Randy Olson – SciAm - 03-11-2020  

https://www.scientificamerican.com/blog/observations/a-new-tool-for-humanizing-medicine/


ABTs of Science Communication: Expert Advice from Scientist-Turned-Filmmaker

by Debbie Norwood -The Publication Plan - 11-17-2020

https://thepublicationplan.com/2020/11/17/the-abts-of-science-communication-expert-advice-from-a-scientist-turned-filmmaker/

 

10 Reasons Why You Should NEVER Use the ABT Story Structure

by Park Howell - The Business of Story - 

https://businessofstory.com/business-abt-story-framework/


Can You See the ABT Story Structure in the Iconic LEGO® Print Campaign?

by Park Howell - The Business of Story - 

https://businessofstory.com/lego-visual-brand-storytelling/


How to Spot ABTs in the Wild to Strengthen Your Communications

by Park Howell - The Business of Story -

https://businessofstory.com/abt-story-framework-spotting/

My 20-minute commentary calls for Millennials and Boomers with shared values to forge a movement large enough, creative enough, diverse enough, and powerful enough to successfully confront the critical problems we face. 60s.2.0 - 21st century tech in the service of the best of '60s values - meets OK Boomer - the impatience of the young with the failures of the old. "If the challenges we face are big enough to turn us against each other, then they must be big enough to bring us together."

Upcoming on Free Forum

Podcast + Streaming on Progressive Voices Network on TuneIn  


Steve Ujlaki, Bad Faith

Arlie Hochschild, Stolen Pride

Richard Reeves, Boys and Men

Wendell Potter, whistle-blower, Center for Health and Democracy

Richard Kahlenberg, Excluded: NIMBY & the Walls We Don't See 

Damon Centola, Change: How to Make Big Things Happen


On Free Forum we explore the lives, work and ideas of individuals I suspect hold pieces of the puzzle of a world that just might work. We look at new, innovative and provocative approaches to business, environment, health, science, politics and media. These days we also focus on resistance to Trump and moving toward the just and healthy society we need. It's all based on the fact that I believe we can do better and I want to find out how.


I share the principles and practices I've learned and taught for the past 15 years. It's a good introduction or a refresher. Enjoy, employ, and share. If you want to explore further, let me know. MessageMatters - temcnally@post.harvard.edu
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