UNLOCK THE POWER OF R2 VISUAL BRANDING TO SET YOUR FACILITY APART

UNDERSTANDING YOUR R2 VISUAL ASSETS

As an R2v3 Certified Facility, you have access to three critical visual elements: 

R2v3 CERTIFICATION MARK

This is your badge of honor. Use this mark to communicate your facility's certified status in promotional materials and advertisements. It's the most powerful tool to differentiate your facility and showcase your commitment to higher standards. Because it's for exclusive use by facilities that earn and maintain R2v3 Certification, SERI cannot provide any organization with this asset. For the clean hi-res versions you’ll use in your marketing materials, please contact your CB! If you’d like a standalone document that explains the rules and restrictions of R2v3 Certification Mark usage, please download this Quick-Start Guide. 

Example 1: How to best use the R2v3 Certification Mark:

Here is a great example of how an R2 Certified Facility displays its R2v3 Certification Mark along with other certification marks on its website.

While the Certification Mark is your star player, the R2v3 and Base R2 logos are valuable supporting actors. 

R2v3 LOGO

This logo is used when referencing the third version of the R2 Standard (R2v3). It should not be used to communicate your R2 Certification. It's appropriate for general discussions about the R2v3 standard itself rather than your facility's certification status. 

Download the R2v3 logo below to use for your marketing assets. The logos are available in both print and digital formats.

Example 2: When to use the R2v3 logo:

The R2v3 logo should be used when referencing R2v3, but NOT to communicate R2v3 Certification.

BASE R2 LOGO

This is the general-purpose R2 logo used for broad references to the R2 program. It can be used by anyone (not just certified facilities) as long as they aren't improperly implying R2 Certification. It's ideal for general discussions about R2 or mentioning the R2 program without referencing a specific version or certification status. 

Download the R2 logo below to use for your marketing assets. The logos are available in both print and digital formats.

Example 3: When to use the Base R2 logo:

The R2 Logo is a great way to communicate R2 for general discussions or mentioning an R2 program.

For a standalone sheet that explains the basics of R2 logo usage, grab this Quick-Start Guide below. 

BEST PRACTICES FOR VISUAL BRANDING

🔁 Consistency Is Your Best Friend 

When you use the correct logos consistently across all your materials - from your website to your business cards to your facility signage - you're doing more than just displaying a graphic. You're reinforcing your commitment to sustainability and quality with every customer interaction. This repetition helps potential clients remember your certification, associate it with your brand, and understand its value. Over time, consistently using R2 logos alongside your own branding becomes a shorthand for trust and quality, making it easier for customers to choose your services over non-certified competitors. 

💎 Quality Matters 

Using high-quality logos and imagery makes you look more professional than those who don’t. The high-resolution images provided by your CB and SERI ensure every mark and logo is crisp, clear, and easily readable, whether it's on a giant trade show banner or a tiny email signature. By consistently using high-quality images, you're showing attention to detail and reinforcing the idea that your commitment to quality extends to every aspect of your business, from your recycling practices to your marketing materials. 

🧭 Context is Crucial 

Understanding when to use each R2 logo is like choosing the right tool for the job – it's essential for effective communication. The R2v3 Certification Mark, R2v3 logo, and base R2 logo each serve different purposes and convey distinct messages. Using the right logo in the right context demonstrates your understanding of the certification and prevents confusion. For instance, use your R2v3 Certification Mark in promotional materials to showcase your certified status, and the base R2 logo in thought leadership content to demonstrate your industry knowledge without overstating your credentials. By selecting the appropriate logo for each situation, you guarantee your message is clear, accurate, and impactful. 

📐 Respect the Guidelines 

Think of the R2 logo guidelines as your secret weapon for maximum impact. These aren't random rules but tried-and-true tips to make your certification stand out. Stick to recommended sizes to keep your logo crisp and clear, from business cards to billboards, and use official colors to create a unified, trustworthy look. It isn't about being picky – it's about presenting a professional image that resonates with potential clients. Strategic logo placement is also essential to catching people's attention without overshadowing your company's identity. By following these guidelines, you're effectively amplifying your R2 certification in a crowded marketplace. 

PUTTING IT ALL TOGETHER

1. Update Your Website 

• Add the R2v3 Certification Mark to your homepage and 'About Us' page 
• Create a dedicated page explaining your R2 Certification and its benefits (we’ll cover this in more detail soon, but start exploring our R2 Talking Points here) 

2. Refresh Your Email Signatures: 

• Include the base R2 logo alongside your contact information 
• Add a brief line about your R2 Certification status 

3. Boost Your Social Media Presence: 

• Use the base R2 logo in a series of posts explaining the benefits of R2 
• Use the R2v3 Certification Mark in posts about your certified status 

4. Enhance Your Sales Materials: 

• Include the Certification Mark in your proposals, brochures, and presentations about your certified facility 
• Develop a one-pager highlighting the benefits of working with an R2 Certified Facility 

5. Showcase Your Certification On-Site: 

• Display the R2v3 Certification Mark prominently in your certified facility on posters, banners, and signage 

CHALLENGE

By next week, implement at least three of these suggestions and share your results with us on LinkedIn or email us! We'd love to see how you're putting your R2 Certification to work! 

Be sure to bookmark the Logos page in the R2 Resource Center so you can always grab perfect versions of the most up-to-date assets. In the next R2 Marketing Mastery email, we’ll explore how to make the most of ready-made video content that promotes the power of R2. Until then, if you have any questions about logo usage, don't hesitate to reach out to us at marketing@sustainableelectronics.org. 

Happy Marketing! 

The SERI Marketing Team