Communication Matters Newsletter JUNE 2019
Public Speaking Don'ts: What NOT to Say
After last month’s article, The Graduation Speech No One Wants to Hear, I got a number of notes (which I love getting! ) giving me first-person accounts of various graduations. “ The student speaker was amazing!” “The invited guest was fantastic, but the Dean of the Communication Department was terrible.” “It was too long – wish they had taken your course.” Many times there were specific quotes that seemed hard to take from someone with enough cred to be on the dais for graduation.  Par for the course. People who know better seldom do better.

Last week I had the privilege of substituting in our local high school for the speech teacher (out on vacation). I had forgotten it was just two weeks until the end of school. Senioritis was in full swing, infecting even the underclassmen. The last time
I taught an entire high school lecture I was 23 years old and I was on my way out of the teaching profession. Enough was enough. But this was different. It’s amazing what some gray hair, a few decades of experience, some actual skill, and a little street cred (my kids are known to most of the students) can do for a substitute teacher. I won’t go so far as to say I nailed it, but it was notably better than my last effort.

I started by trying to get the kids to tell me what they had learned about speaking. It’s a different way to phrase the same question we ask in our workshops: “ What makes a GREAT communicator?” If we can figure out what that is and how to do it, then it’s not so scary to undertake the effort to become great. The students were spot on – they had all the right answers and covered the whole range of what I’d want from a speaker. Then we asked the question, “ Are you doing all that?” And just like the older students we get in our workshops, there was a sheepish admission that knowledge and skill are not necessarily correlated.

In the context of a formal Speech Class, the expectations might be a tad different. Most of the kids got up to speak (they seemed surprised that an unsanctioned sub would dare to ask the students to speak!) and started with some sort of excuse or caveat, or midway through their speech they would correct themselves. “ Oops, I just said ‘um’” (when they didn’t catch the five ‘ likes’ they had in the previous paragraph) or “ I know I’m over time, …” and then continued anyway.

Those errors are just a result of not practicing enough. They know what to do – they have not created the discipline to do it. And all of us are in the same boat. It’s hard to execute correctly all the time.

But there’s another whole class of error. I think it is a result of us just taking the easy way out, not preparing enough, and refusing to analyze everything we say relative to “ What makes a GREAT communicator? ” It’s the inane phrases and actions we hear all the time that are distracting and that get in the way of our message sticking with our audience (isn’t that the goal?!). It can undermine your message (“ I’m not much of a speaker ”), be stupid (“ Before we get started ”), or just superfluous (“ It goes without saying ”).

At the High School Awards Ceremony last week, virtually every speaker cajoled the crowd into responding. “ How’s everybody doing today ? That’s not good enough, louder!” The ceremony went over the allotted time (and of course they mentioned it). Multiple speakers took the opportunity to tell (at length) about their organization and forgot to make any connection to the real audience (the graduates). It was a potpourri of What NOT to Say.

When I first started studying speaking as an art/science, I quickly realized that most of these phrases are just on autopilot. And that’s the problem. I’ve collected a list of phrases and sayings and put some of the biggies out in a video series called What NOT to Say. I’ve even highlighted a few of my “favorites” with links in this article. You can click on the image below to view all the short video s in my What NOT to Say series or peruse the list and watch the ones you struggle with. 
Dissect your habits and your speech. Find out why you say what you say. Have a reason for every word to be there (and the reason better start with “The audience…” – don’t give me “I want to…” as a reason... Rule #1, etc. ). Edit liberally. Always end on time.  

It’s not rocket science (if it were, I could teach that). But it is hard, and it takes work. Work worth doing.
Communication matters. What are you saying?

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Communication matters. What are YOU saying?
Alan Hoffler, Philorator (Teacher & Lover of Speaking)
(919) 386-9238 

Alan Hoffler is the Executive Director and Principal Trainer at MillsWyck Communications. He is a Trainer, Speaker, Author, and Coach who passionately moves others to effective and engaging communication.