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Snapshot:
- Unhidden treasure
- Pareto’s Principle
- A.C.E.
- Professional touches
- Systematic delivery
- Valued repetition, again…
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From years of essential experience with face-to-face clinical encounters, you intuitively learn when to say what and the best approach. Like real ear measurements, real-time patient reactions indicate positive feedback or conversational techniques requiring fine-tuning to attain ideal outcomes. While in-person improvements naturally evolve, especially with social distancing, best practices realize the need to utilize
nurturing campaigns which also deliver the right messages to the right people at the right times, remotely. While your clinical team sees x# of patients daily, consider the 100 or 1000x # of delighted patients in your proprietary database. Unlike a hidden treasure, this valuable asset is quite evident.
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Pareto’s Principle, which applies to many aspects of life, states that quite often, 80% of effects or results come from 20% of causes or stimulus. In this case, our data-driven process identifies and proves which
go-to email messages may trigger most desired calls to action. By consistently testing, evaluating and adjusting, we discover the best fit for ideal outcomes. Sound familiar?
Click pie chart to learn more.
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As analogy, your favorite baseball team’s best starting pitcher is their ace, like the most highly valued playing card or kids “acing” their tests. With similar ambitions, what “Ace” will your strategic nurturing campaign consistently count on for optimal results?
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With “Did You Know? learning objectives on deck,
Automatic Comorbidity Education should be your A.C.E. Upcoming Practice Growth Insights focused on in-practice initiatives will detail how skillfully coached clinical teams “connect the dots” between what is learned from patients’ health history forms and specific wellness information. As an example, for patients with diabetes, we routinely share research-based facts about why this medical condition may increase hearing loss risk. Just as this makes sense with those seen in clinic weekly, it is logical, in addition to monthly E-newsletters on various topics, to personally nurture educational dialogue with all your patients having known comorbid conditions. As emphasized, beyond aging being 100%, 50-75% of your patients may have or know someone with at least one comorbidity, so for every 100 patients, 50-75 should benefit, directly or indirectly, by your sharing reputable content which speaks directly to their informational needs.
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Click image above to view brochure.
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Educational coaching towards improved quality of life is a winning way to expand the
playing field of those benefitting from your
Better Hearing is Better Healthcare expertise. From a patient’s perspective, what is educationally relevant to them or a loved one is more likely to nurture interest, engagement and action.
With your
A.C.E. in mind, carefully crafted messages consistently delivered in pre-planned ways will help those in need to make more well-informed decisions. Just as clinical treatment sequences are standards of care, we co-create a targeted and customized flow of professional touches, comfortably expressed in your trusted voice with a high-integrity feel. For a Pareto’s Principle “Top 10 List” of patient encounters including first appointments to those not yet helped, from annual checkups to out of warranty, technology upgrades and community advocacy, you will successfully deliver the right messages to the right patients at the right times.
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From experience, again and again, we learn the value of repetition. While first impressions initiate processes, frequently impactful communication positively influences behavior chan
ge. Do all your patients make necessary treatment decisions right away or does it often take time. Or on a personal level, does changing your habits often take multiple attempts?
Knowing these challenging realities reinforces the need for periodic contacts which encourage formation of healthy habits.
In next week’s issue we detail how targeted touches and automatic methods will naturally stimulate practice growth with your Most Valued Patients, your MVP's. With it early innings in capitalizing on this practice growth opportunity, starting at home base, your nurturing campaign will be a big hit and a great relief.
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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