After nearly eight years with our previous logo – and in the wake of monumental organizational growth, including significant increases in membership, budget, staff, impact and public visibility – we felt it was time to re-imagine Practical Farmers’ visual identity to reflect these changes and carry us into this new era of PFI’s history.
The new logos maintain the simplicity that has been the hallmark of earlier PFI logos, but have been modernized to better match the changing design aesthetics of our time. The logos also strive to graphically convey Practical Farmers’ agricultural connection.