GATORS GOING GREATER:
MINISTER OF MARKETING MAGIC
From Gator Growl to the Wizarding World of Harry Potter, Alice Norsworthy, UF alum and Eric Friedheim Tourism Institute advisory board chair, connects audiences with magical experiences.
Looking back, it could be said that organizing Gator Growl was her practice run for a career of branding and promoting iconic, larger-than-life events.