Edmontonians are encouraged to take the Moose Hide Campaign pledge against gender-based violence 
May 15, 2024

Edmontonians are invited to this year’s Moose Hide Campaign Day event, in partnership with the Indigenous Sport Council of Alberta, to gather as a community in solidarity and take a pledge against gender-based violence.

The Moose Hide Campaign engages and challenges men and boys everywhere to stand with women and children and to speak out against violence towards them. People of all genders, ages and cultures are invited to support the campaign. 

How to get involved
  • All are welcome and invited to attend this year’s Moose Hide Campaign Day event, hosted by the City and Indigenous Sport Council of Alberta. Moose Hide Pins and resources will be available, and the event will feature a ceremony, speakers, traditional drumming, dancing and singing and a community walk. 

Date: Thursday, May 16
Time: 1-4 p.m.
Location: City Room, City Hall, 1 Sir Winston Churchill Square

  • Share campaign information and awareness on social media. 
  • Register for the campaign and attend learning workshops hosted by the Moose Hide Campaign.
  • Order Moose Hide Pins for yourself, workplace, family and friends.
  • Watch the national livestream of the Moose Hide Campaign Day event in Victoria, BC.

About the Indigenous Sport Council of Alberta
Indigenous Sport Council Alberta (ISCA) is a registered non-profit provincial and territorial Aboriginal multi-sport organization founded in 1990 by Dr. Willie Littlechild of Ermineskin First Nation, John Fletcher of Peigan First Nation, and the late Charles Wood of Saddle Lake First Nation. ISCA is dedicated to fostering physical, mental, emotional and spiritual health and wellness opportunities for Indigenous Peoples across Alberta. Through sport, physical activity, recreation and culture, ISCA is committed to building a united and inspired Indigenous community, promoting healthier lives for individuals, families and communities alike.

About the Moose Hide Campaign
The Moose Hide Campaign started in 2011 when Paul Lacerte and his daughter Raven were hunting near the Highway of Tears in northern British Columbia, an area where many women, particularly Indigenous women, have gone missing or been murdered. The Lacertes brought down a moose that would help feed the family for the winter, and they decided to use its hide to create the first Moose Hide Pins. It has since grown into a countrywide movement of Indigenous and non-Indigenous Canadians from local communities, First Nations, governments, schools, colleges/universities, police forces and many other organizations – all committed to taking action to end gender-based violence. Over four million Moose Hide Pins have been distributed to communities, schools and workplaces across Canada.
For more information:

Media contact:
Communications Advisor
Community Services

Program Coordinator
Indigenous Sport Council of Alberta