MEDIA CONTACT:
Name: Candace Ledbetter
Title: Principal, CNBetter Media
Phone: 770-709-1509
FOR IMMEDIATE RELEASE

Dat Fire Jerk Chicken Announces #DatFireWillRiseAgain Rebuild Campaign and Food Truck Event Following Weekend Fire Incident 


Following the aftermath of a devastating fire over the weekend, Dat Fire Jerk Chicken Owner, Chef Jay John, releases a hopeful statement and announcement declaring #DatFireWillRiseAgain!

(Above) Aftermath of a devastating fire at Atlanta's beloved Dat Fire Jerk Chicken over the weekend. Photo Courtesy: CNBetter Media

(ATLANTA) APRIL 22, 2024: During the mid-morning hours of Saturday, April 20, 2024, a fire occurred at Dat Fire Jerk Chicken located at 226 Northside Dr., Atlanta 30313. The fire was investigated by the local fire department and ruled accidental. Thankfully, no one was injured in the incident.

 

In response to the incident, Dat Fire Owner, Chef Jay John, gave the following statement:

“Yesterday, the unthinkable happened. Our flagship restaurant suffered significant damage due to an accidental fire. Fortunately, thanks to the swift action of our staff and emergency services, no one was hurt in the incident, but the devastation of a thriving dream burned down to piles of ash and rubble, is a painful reality that we are left to face. However, despite a situation that, under most circumstances, would break us, our spirit remains unbroken, and we are up for the challenge of rebuilding the dream, fueled by the support and love we continue to receive from the Atlanta Community. 

 

We are hopeful and committed to rebuilding and reopening the restaurant as swiftly as possible. In the meantime, we will continue serving the Atlanta community through our food truck, which launched last year. The food truck is fully operational and remains available for private bookings, but will also follow a public schedule that we will announce soon on our website and social media platforms.

 

This is a very unfortunate incident, but what gives us joy in this moment is the love and support shown to us from our loyal customers and the community. From the moment our story hit the news to now, people have been asking how they can help us during this critical phase, so we have launched the #DatFireWillRiseAgain campaign, which is hosted through a GoFundMe page we set up to facilitate donations towards our rebuilding efforts. Through that page, the community can learn more about the key areas for our fundraising, find out details on how and where we will serve up our delicious menu, and make donations to help sustain our business and employees as we restore Dat Fire to its former glory, and perhaps making it even better!


To demonstrate their resilience and continued commitment to serving the community, Dat Fire Jerk Chicken will operate its food truck, featuring a limited menu, in the parking lot of their restaurant today, Monday, April 22, from 11AM - 6PM EDT. This event not only highlights their determination to keep going despite the fire, but also provides an opportunity for Atlanta to celebrate the beginning stages of restoration and show its support by purchasing meals and/or making donations.

 

Chef Jay John adds, “Dat Fire is more than just a restaurant; it is a gathering spot cherished by the Atlanta community and loved for our ire atmosphere and our service, delivered by a team who feels more like family to everyone who walks through our doors. We will keep everyone informed every step of the way through our rebuild and we look forward to welcoming Atlanta back to the restaurant very soon!”

#DatFireWillRiseAgain

DONATE TODAY

Contributions can be made at https://bit.ly/DatFireWillRiseAgain.

 

For further updates, please visit www.DatFireJerkChicken.com and follow @DatFireJerkChicken on Instagram.

 

For press inquiries and interviews, contact Candace Ledbetter at 770-709-1509 or candace@cnbettermedia.com

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