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PPAI & PPPC Release First Collective
Canadian Distributor Sales Volume Study
Winnipeg, MB, July 24, 2024 – The Promotional Products Association International (PPAI) and the Promotional Product Professionals of Canada (PPPC) jointly released today the inaugural 2023 Distributor Sales Volume Study for Canada, which estimates the promotional product industry’s market size at $1.3 billion CAD.
The study produced a lower-than-expected market size estimate. This is attributed to the fact the study is in its first year and is solely based on survey respondents without any other methodologies factored into it.
“Although the results are not what we anticipated, we are pleased to be providing members with our first Canadian-specific study to aid in their business and planning strategies. This study provides a solid foundation for comparative data and increased member survey participation for future research. We thank the PPAI for providing us with this opportunity to provide members with Canadian-specific research they have been requesting to assist with their sales and growth strategies,” said Jonathan N. Strauss, President and Chief Executive Officer (CEO), Promotional Product Professionals of Canada.
The study was based on an independent email survey of Canadian industry distributors conducted from December 2023 to June 2024 by Relevant Insights, an U.S.-based independent market research firm. The goal of the study was to provide promotional product professionals with valuable insight on the state of the Canadian promo industry.
The study methodology used for the study is the same one that has been used and trusted by the PPAI to conduct its annual U.S. market estimate since 1965, which has annually led to the industry’s most widely trusted measure. As part of its commitment to premium research, PPAI has invested in a rigorous methodology, and is confident in the results reached in tandem with the PPPC.
“PPAI is investing more than ever in providing our members with meaningful research to make business decisions. We have members all over the world, including nearly 1,100 Canadian member firms thanks to our strategic partnership with PPPC. We expected the size of the Canadian promotional products market to be larger, as I’m sure many of our members did. While the number may be smaller, it is what the proven methodology determined despite our efforts to investigate reasons why it did not more closely match expectations. The smaller overall market should be promising to our members, as it clearly has room to grow. PPAI is looking forward to our part in ensuring Canadian organizations of all types recognize promotional products are essential to every brand,” said Josh Ellis, Publisher & Editor-in-Chief, Promotional Products Association International.
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