“Newspaper in Education programs are extremely important to our future as an industry and as a business. Newspapers in today’s business climate need to go out and recruit their future readers and advertisers and what better way to do that than putting our product into the hands of young readers,” said Harry Hartman, publisher of the Gettysburg Times and immediate past chairman of the PNA Board of Directors.
One notable event within the NIE program is the annual Design-An-Ad sales promotion held each March.
“You couldn’t be sad when he was around because he’d often say something so hilarious that it broke up whatever funk you were in,” said Denise Clay-Murray, a veteran Philadelphia journalist.
“Powerfully Persistent’’ is the 2024 theme for this national day of action, conceived by the Student Press Law Center in Washington, D.C., to celebrate “the contributions of student journalists and the need to support their independence without censorship or threat to their advisers,” according to the SPLC website.
What is happening at your news media organization?
Please share the details at communications@pa-news.org for a feature in an upcoming edition of Headlines & Deadlines.
This complimentary webinar with S.W. (Sammy) Papert III, president and founder of Wormhole, will offer valuable insights and assistance in improving your prospecting and selling techniques, creating a complimentary QR teaser and enhancing your skills.
During last month's roundtable, women at the forefront of publishing, advertising and news management shared insights on creating a successful podcast and the benefits of "Best Of" special sections and events. Don't miss out on March's meeting!
66% of respondents to last week’s survey report that their advertising teams have begun prospecting for 2024 political advertising business. Has yours?
PNA has developed a PowerPoint slide deck for our members to use while presenting to political organizations. The first three slides include voting and political donation trends among newspaper readers. Additional slides and templates are available for members to customize.
Note: Log-in is required to access these resources.
Do you need your PNA username and password? Email info@pa-news.org with your name, title, email, and phone number.
SURVEY OF THE WEEK
What do you see as a potential catalyst to increase circulation?
With a projected $16 billion U.S. ad spend on the horizon in 2024, political campaigns are setting the stage for a media blitz like no other. From massive fundraising efforts to promoting candidate issues, the race is on to win the hearts and minds of the electorate with digital media again at the forefront of the advertising spectrum.
