AUGUST 6, 2024

PNA MEMBER NEWS

PNA Foundation announces the 2024 Newspaper Carrier of the Year Award winners

A lot has changed since the first newspaper carrier was hired by The New York Sun in 1833; the fact remains that carriers continue to be an integral part of your success. Congratulations to this year's honorees, including first-place winner Debbie Zinck of The Times News, Lehighton.

Image of Bridgette Mongeon's bronze newsboy statue outside the Texas Press Association in Austin.

PNA President attends NAM Annual Conference

PNA President and CEO Bill Cotter was among 25 press association executives who attended the 101st Annual Newspaper Association Managers Summer Conference held July 31 to Aug. 2 at the historic Skirvin Hotel in Oklahoma City. Representatives from News/Media Alliance, America’s Newspapers and the National Newspaper Association provided industry updates, and participants attended educational sessions focused on philanthropy’s growing impact on local journalism, best ideas for revenue development, modernizing newspaper contests, and what to expect in legislative sessions across the country in 2025.

Recent PNA member visit

On July 30, PNA President and CEO Bill Cotter traveled to the Chestnut Hill Local in Philadelphia to meet with several of its board members and new publisher Daralyse Lyons. “We are excited to learn about what PNA has to offer, such as the Legal Hotline, and their continued dedication to recognizing and spotlighting meaningful journalism in Pennsylvania," said Lyons. “We look forward to collaborating with other PNA members in these regards.”

Lebanon County Bulletin publishes final edition

ABC27

“We absolutely accomplished our goal of sharing hyper local news articles about our beautiful county,” LebCo Bulletin said on Facebook.

PNA/LMA branded content bootcamp starts strong

The eight-week boot camp, which began last week, teaches participants how to harness the power of branded content to increase revenue. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy.

What is happening at your news media organization? Email us at communications@pa-news.org Or, contact us at marketing@pa-news.org to schedule an in-person visit.

UPCOMING PNA EVENTS

Aug. 12: PNA Women in Leadership Roundtable - virtual

Next week’s session will focus on the latest legal developments in labor and employment law with special guest speaker Mark A. Fontana of Eckert Seamans Cherin & Mellott, LLC. Join other women at the forefront of news media in Pennsylvania.

Aug. 16: PNA Roundtable for Publishers, Presidents and General Managers - virtual

Leaders who manage medium-to-large media companies, dailies and groups in Pennsylvania experience unique opportunities and challenges. Virtually gather with fellow executives to swap insights, network and share successes.

Sept. 20: Roundtable for Weekly and Small Community Publications - virtual

Sept. 26: PNA 100th Anniversary Kickoff Event (Pittsburgh) - National Aviary

Sept. 27: PNA On the Road/Newsapalooza - Center for Media Innovation, Point Park University

Explore all upcoming events and training.

TEAM SPOTLIGHT

Lisa DiVittore, accounts payable rep, MANSI Media

What made you get into this industry?

I retired from 30 years of service at my old job. After a little time had passed, the excitement of retirement had also passed and I was bored. So in February of 2020 I found an ad for a part-time position at PNA, which was located only a few miles from my house ‒ just the opportunity I was looking for! I’m now working full time with MANSI Media in accounts payable, along with a few membership and public notice-related duties with PNA. I have developed a greater appreciation and understanding of the trials facing newspapers.

Do you have any advice for someone just starting out?

Learn everything you can. Find your work family. Remember to laugh every day.

If you could have done anything differently, would you?

I would have worried less and enjoyed more time with my girls.

MANSI MEDIA INSIGHT

The dog days of summer are upon us

Have you ever wondered what “dog days” are and where the phrase originated? MANSI Media Director of Sales (and resident trivia master) John Derr puts your knowledge to the test with the Dog Days Quiz. Check your answers at the Farmer’s Almanac page here.

PNA JOB BANK

Assistant sports editor - Indiana Gazette

Advertising sales representative - Lancaster Farming, Inc.

Markets editor - Lancaster Farming, Inc.

Copy editor – part time – Lancaster Farming, Inc.

Public relations coordinator - Pennsylvania Bar Association

General manager - The Daily Collegian (State College)

PNA MEMBER RESOURCE

Editorial Cartoon Services

PNA offers a syndicated package of statewide editorial cartoons by Randy Bish. Each subscriber receives at least three cartoons per week for just $8. Access the cartoons through our members-only section or subscribe here.

INDUSTRY NEWS

JOB BANK

EVENTS & TRAININGS

LEGAL HOTLINE