• Butter & Egg Days Parade and Festival / Spring Antique Faire - Applications Are Open!
  • Nominate 2024 Good Egg
  • Black History Month Celebrations
  • Nominations for People's Choice Awards
  • Tracks to Taps ~ Celebrate FeBREWary with SMART
  • Celebrate Lunar New Year All Month at Fantasy Restaurant
  • Sonoma County Restaurant Week - February 19-25
  • Downtown Business Showcase ~ Refill Mercantile, Benedetta Skin Care, Easy Rider



  • Black History Month
  • FeBREWary with SMART
  • Lunar New Year ~ 2/10
  • Mardi Gras - 2/13
  • Valentine's Day ~ 2/14
  • President's Day ~ 2/20
  • Live Music ~ Mystic Theatre, Big Easy, Phoenix Theater

Welcome New & Returning PDA Members!


2024 Petaluma Downtown Association Events ~ Sign Up Today!

Applications for the 2024 Butter & Egg Days Parade and Festival / Spring Antique Faire are open, click link below for more information and to sign up.


The Butter & Egg Days Parade and Festival will take place on Saturday, April 20

The Spring Antique Faire will take place the following weekend on Sunday, April 28

Black History Month Celebrations

Opening Exhibit with Makeda Kumasi at the Petaluma Historical Museum

Exhibit: February 9 - March 31

Tina Rogers at the Polly Klaas Community Center

Thursday, February 15, 6p, 7p

Keenan Webster of the Petaluma Library

Saturday, February 17, 10:30a

Art in the Conversation: Denise Ward with Rose Hill at the Museum of Sonoma County

Sunday, February 18, 1p

Annual Black History Program at the New Life Christian Church

Saturday, February 24, 5:30p

Click Here for More Info & Events

Nominations for Petaluma People's Choice Awards

The Petaluma People’s Choice Awards are a chance to recognize your favorite people, places, businesses, food, and drink. Show your support for all of the great businesses and professionals that call Petaluma home!

The three businesses or individuals who receive the most nominations in each category will move on to the voting round.

The nomination round is February 1-25 followed by the voting round. Winners will be announced in May and celebrated at a gala in June.

Click Here to Nominate

Questions: socoevents@pressdemocrat.com

Tracks to Taps ~ Celebrate FeBREWary with SMART

SMART is your ticket to celebrating FeBREWary – a month-long craft brewery event featuring beer tastings, tours, tap takeovers, and special limited-edition releases of world-renowned craft beers that you won’t want to miss! 

Dozens of craft breweries are within walking distance of a SMART station and others can be reached with the SMART Connect shuttle, the free Craft Beer Shuttle, or with a short Uber or Lyft ride.

Click Here to Read Article

The Bay Area Brewers Guild has a calendar of North Bay brewery events. With dozens of craft breweries to choose from, you’ll want to stay and explore Marin and Sonoma counties.

Sonoma County Restaurant Week

Get ready to indulge in a culinary adventure during Sonoma County Restaurant Week! From February 19-25, some of the best local restaurants will be offering special menus and discounts.

This is your chance to support the vibrant and diverse culinary scene of Sonoma County and taste the unique flavors that our local restaurants have to offer.

Gather your friends, family, and foodie companions, and make a reservation at one of the participating restaurants today.

February 19-25

No tickets or passes required.

Click Here for Participating Locations

Petaluma's Fantasy Restaurant Offering Authentic Chinese-Cantonese Dinners for Lunar New Year

One of the highlights of Lunar New Year is the “reunion dinner,” when families gather for a feast of dishes thought to bring good luck.

For the Year of the Dragon, why not push your boundaries and try something new? The Lunar New Year holiday goes through February 24, and Fantasy Restaurant is celebrating with five family menus that serve two to 10 people, each packed with dozens of tempting plates. 

Fantasy Restaurant

1520 E Washington St

Click Here for More Info


The Big Easy

Click for Events Calendar

Mystic Theatre & Music Hall

Click for Events Calendar

Phoenix Theater

Click for Events Calendar


Refill Mercantile Brings Low-Waste Refill Options to Petaluma

Santa Rosa residents Dawna and Rob Mirante opened Refill Mercantile in 2021 to help others in Sonoma County adopt and sustain a low-waste life when after previously selling low-waste products online and at local markets.

Refill Mercantile offers a way for Petaluma residents to create a low-waste home by offering alternatives to single-use household items — reusable wool dryer balls, washable dusters, shampoo bars, and washcloths.

Refill Mercantile also lives up to its name with a refill program where customers can purchase, or bring their own, containers to refill with household cleaning products, like dish soap, shampoo, laundry detergent, and cleaning solutions.

Click Here to Read Article

Benedetta Skin Care

Benedetta, a locally-owned skin care company, was a passion project created by long-time license esthetician and clinician Julia Faller to help customers achieve healthy skin.

Faller’s products and treatments have become so popular through her exposure at the San Francisco Ferry Building they’ve grown into a world-wide following.

Benedetta’s popularity has reached international shores with customers coming worldwide to Petaluma for treatments and products.

Benedetta Skin Care

33 Washington St

Click Here to Read Article

Petaluma's Easy Rider Restaurant Featured on 'Check, Please!'

KQED’s long-running restaurant review series “Check, Please!” made a visit to Petaluma’s Easy Rider restaurant in its latest episode and the results were finger-lickin’ good.

The show's guests enjoyed fried green tomatoes with aioli, pork belly biscuits, steak tartare, crispy brussels sprouts, ricotta donuts, and Easy Rider’s famous fried chicken dinner, which they dubbed the best fried chicken they’d ever had.

Easy Rider

33 Washington St

Click Here to Read Article

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team are civilian first responders who will respond to & proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you may reach them via:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707.781.1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown!
Become a PDA Member

ShopPetaluma.com was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Visit ShopPetaluma.com
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