Dear Members and Friends,

We are excited to announce registration is officially open for the PBA 2024 Annual Conference, scheduled for June 17-20, 2024!

The 2024 Annual Conference is hosted by Visit Ithaca, in Ithaca, NY. While we will be experiencing the area with FAMS, Dine-Around Night and Opening & Closing venues at area partners, the meetings will be held at Hotel Ithaca.

The beautiful, renovated Hotel Ithaca is located in the heart of downtown Ithaca and is less than 1 mile from both Cornell University and Ithaca College.

The multi-day event welcomes motorcoach operators, tour planners, associate members, and travel supplier members to Network, Educate and Showcase to increase business opportunities.

Check out the video below from our host, Visit Ithaca!


Our host, Visit Ithaca has put together five(5) fun FAMS for you to experience.


We will be at Personal Best Brewing for our opening reception.


Peruse a few favorite restaurants from the Ithaca/Tompkins County Convention & Visitors Bureau, to help narrow down your search.

Visit with bus manufacturers to learn what's new in their models while enjoying a cold beverage!
This is an opportunity for bus manufacturers and all vendors serving the motorcoach industry to have one-on-one time with PBA Operator members to showcase their products, services, and to network.
A time for motorcoach company tour planners to meet one-on-one with travel suppliers in a fun speed-dating event! The Sales Retreat has two sessions, with a goal for increased business opportunities for everyone.


Learn and get inspired with our Keynote Speaker Taylor Scott and presenters Josiah Brown and Nicole Boyer. Peter Pantuso will present industry updates with the latest information on legislative concerns and regulatory updates.

Keynote Speaker Taylor Scott's message "Six Virtues of Leading with Hospitality", which are to Connect, Strive for Self-Mastery, Serve, Engage, Coach, and Inspire; all very simple, yet not always easy for those of us who've accepted the challenge of inspiring and influencing others, as leaders.

Taylor is a best-selling author, inspirational keynote speaker, and organizational development consultant. Through his books, workshops, keynotes, and one on one coaching, he inspires audiences at Fortune 500 companies, Universities, and community organizations nationwide to become their best, deliver their best, and experience the best life possible. Taylor leverages his personal experiences and twenty years working in the hospitality industry for Disney Parks and Resorts, Gaylord Hotels and Resorts, Wynn Resorts, and The Cosmopolitan of Las Vegas to connect with and inspire leaders at all levels. Learn more about Taylor.

Peter Pantuso

Josiah Brown

Nicole Boyer

Peter Pantuso: Industry Updates

Peter is President and CEO of the American Bus Association (ABA). As CEO he is responsible for the Association’s day-to-day operations, in addition to his role at ABA, he also serves as President of the National Bus Traffic Association and of the ABA Foundation.

Peter will provide industry updates with the latest information on legislative concerns and regulatory updates. Peter is retiring later this year, so we will be sure to wish him well while he is visiting us!

Josiah Brown: Future Proofing for Tomorrow’s Traveler

Josiah Brown is the founder the New York’s Best Experiences brand and campaign. For over 20 years Josiah has been involved in the work to win first time visitors to New York State and then trade them around the state’s 11 beautiful vacation regions. This work has earned him the nickname of the “New York Sherpa”. He won that badge from traveling over 800,000 miles by car extensively across New York State and 47 states of America.

The “New York Sherpa” will dissect the current group travel marketplace and how to evolve for the next generation of customers. Each generation is unique but also amazingly similar in how they are drawn to group travel. Learn how to chase attention and engagement as we transition from a “Demand” driven industry to a “Supply” driven industry.

Nicole Boyer: Everything is Better Together!

Growing up a very shy introvert, sales was never a career path that crossed Nicole Boyer's mind once. But life took her on a path where her entire professional career has been in sales, and she has absolutely loved it. She'll never be the loudest one in the room, but has had huge success crushing sales goals, nonetheless. With almost two decades of sales experience under her belt, the Ginger Sales Ninja's ultimate goal is to help more people be authentic in the sales process (and just in life!). 

Nicole will discuss how to work together and create partnerships that will lead to mutual success. She will use real examples from across the industry, including how you can create valuable collaborations. Let's extend our hospitality to our neighbors...and maybe even those "competitors!"


Note, to receive Member pricing, you must be recognized by the member portal, identified by your email or you can login to the system.

If you have not created an account yet, please do so today. Not a Member, join today and get Member pricing!

Note, if you attend the 2024 Marketplace, you can get discounted pricing for the Annual Conference, by the registration deadline of 5/24/24, using the Marketplace promo code.

Register Today!
Become a Sponsor!
Book Hotel Online!

A 2024 Annual Conference Sponsorship is a great way to promote your organization! There are many opportunities in which you can choose, from sponsoring a session, meal or placing an advertisement in the meeting program. View the available sponsorships and then when registering, select it on your registration form.

SPECIAL HOTEL RATES are being provided by our host hotel, Hotel Ithaca. Reserve your hotel room at our special discounted rate of $149.00/night. Cut-off date: May 17th.

If you have any questions, please give me a call or send me an email. We look forward to seeing you!

Thank you!

Patricia Cowley 
Executive Director 
Telephone: 717-236-9042 
Email:  director@pabus.org 
Website: www.pabus.org
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