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How Investors Spot the Next Cult Brand
Ever wonder how to spot the next cult brand thing? We have some ideas (and a few successes to back up those ideas). Check out this article by our esteemed venture partners, Carol Kruse and Martin McClanan along with OVF founder, Eric Rosenfeld. They share their experience and expertise - and some secrets - of the indicators of potential success.
This trio shares why cult brands matter, what metrics to review, what evidence investors search for, and examples of brands that have reached cult brand status. Is your favorite thing listed?
Pictured: Carol Kruse and Martin McClanan - Carol is a professional board member and former marketing executive at ESPN and Coca-Cola. She has led three venture-backed startups. Martin is a former director at Prophet Brand Strategy and former CEO of GiftTree, Norm Thompson, and RedEnvelope.
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