Strategy Innovation Business  

STRATEGY & INNOVATION 

Strategy innovation is an element widely used today in reengineering the collapsing businesses. This involves a comprehensive monitor and regulation of the organizations business strategic measures in effort of new value creation for both the organization and the clients. It is indeed a very strong critical element for the survival and the success in the dynamic markets which are dominated by many competitors. It serves as a source of competitive advantage to the stable markets. The business models of many organizations become obsolete with time, exposing them to risks due to lack of customer value delivery. This has led to increase in new companies and organizations with more innovative and efficient business models increasing the level of competition in the profitable industries. Essentially many organizations and companies have taken the advantaged of the technology advancement with well strategies policies in gaining a big market share, boosting their revenue acquisition (Vadim, 2010).  

The technological advances in today's dynamic organizations and companies are continually changing the competitive global landscape due to increase in new materials with companies such as Nokia, IBM moving fast with the shift of technological advances and other strategic changes. Companies and organizations that are adjusted to the changes experienced in the market are well placed in the untapped potential business prospects and are essentially strategic oriented and regularly innovated. These are the companies that are eager in enhancing the value and the image of the company and involve in the redefining of the services offered to its customers. Innovation is becoming the building block of all the competition experienced today (Kenneth & Klopp2010).  

The battle of the computer Innovation 

Toshiba is a company in computer industry which is a good example that gives us an overview of the strategic innovation importance in the dynamic markets. The company which was over the past very famous and prominent worldwide player of this business has been overtaken by events. It widely dominated the global market implementations which were patented in the instant computer industry segment. With the explosion of the unsettling technology due to the computer revolution, the technology became obsolete and lacked the credibility in the market. The company fails to put effort in the understanding of the potential implications on the emerging technology, and ignored the very early sign of technological advancement. Their strategic policies and the value creation in the emerging marketplace were poorly constructed. Today they are still struggling to revive their market share which has been taken by their well known competitors such as Dell and HP who were shifting their business in new value creation of both their customers and the company itself.  

The increase in the functional activities of the Dell Company is a fundamental and gives the company a competitive advantage due to the increase of competition which has outside the Toshiba company. The implications of this entity is that product as well as strategy innovation is sustainable than those developed on the individual activities. Companies with a comprehensive corporate strategies which is beyond the product innovation enhances the business processes and puts the company in better position than their competitors. This involves creation of specific functions and the interrelationship of these functions in they serve as the building blocks of the business model. Basically, the efficiency and the effectiveness of the business model is a critical element of a company's strategy.  

Innovative Business Model 

According to Robert & Douglas (2003), strategic innovation involves the process of innovative thinking applied not just to the products or the inventions but also to the company's businesses models. Product innovation is not the only important aspect in the market but he uniqueness and the superiority of the business model should also be a determinant in this particular matter. Creating innovative business model in the Toshiba company will bring much success. These innovative business processes involves the selling the bespoke and customized electronics devices through the Internet with an effective supply chain management. Toshiba should take the advantage of the social networking which is currently connecting the globe not only for social activities but also for business ventures. Toshiba company should have a clear understanding of the fact that the computers superiority doesn't approve it as the best in the market. This is widely be experienced in the todays world market on which the companies which is not ranked in top R&D capabilities are able to effectively compete in markets due to their intensive efforts geared towards development and implementation of a superior business case.  

The efforts used in business model and case in the company will actually provide tangible value to the company, offered the strategic significance of the company business model in its capability to effectively compete in the market place. The management of innovation process builds a core resourcefully approach with the interplay facilitation between the internal company influences and the external practices. This explores varied collection of diverse capabilities as shown in the diagram below.  

Fig.1:Strategic innovation framework (Derrik & Kaplan,2010)  

As explained in the diagram above, the central technologies and competence in the company sets the internal company ability in delivering value in the market. The Toshiba company innovation change readiness drives this competence as new strategies successfully controls the company operation functions.  

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Sustainable competitive and viable Advantage 

Lack of the alignment and execution of innovation strategy by the Toshiba Company is a waste of resources. The company spends a lot of time and capital in creation of a new product which in the long run ends up being a disappointment as it is introduced to the market. The company needs to align their innovation strategy with the future technology as the technology advances. This reduces the risk and cost incurred as the company's products are well aligned with the businesses processes architecture. The company needs creation of sustainable growth strategies that empowers the business models. This involves a combination of the various approaches in effort of generating advanced values to the customers as well as the entire company. The conceptualization brings the innovations to the market thus ads the value. For a sustainable competitive advantage in the company, innovation is also required in the company's infrastructure of the people and processes.  

Developing and implementing the strategic invention dimension in the company helps in the achievement of the precise stability between extended and strategic company fitness. Toshiba remained for so long on the latest technological development instead of making a follow up on the technological advances and innovations which could have given the room for change. Testing the assumptions that constrain the change in new product development enables the company to maintain the strategic business alignment eliminating the short term effects. Thus the company's innovation portfolio needs the stretch which provides the equilibrium between innovative and evolutionary inventiveness (Vadim K. 2010).

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