Monday, January 28, 2019 | La Fonda on the Plaza | Santa Fe
Your Last Day to Register for TRENDS is TOMORROW
Only 2 days left to register for the Hospitality and Tourism TRENDS & Annual Meeting!

If you are still thinking about registering for the 2019 Hospitality and Tourism TRENDS & Annual Meeting, hosted by New Mexico True, now is your chance!

Registration for the event will be closing TOMORROW, so now is your last chance to get a head start and put your business/organization on the right track by attending TRENDS!

As a reminder for NMHA members, we will also be hosting our Annual Meeting at TRENDS, and registration for the Annual Meeting will also close tomorrow. We are offering registration options to the Annual Meeting only for $45 for those interested.
Review the TRENDS Program
Measuring the Economic Impact of Special Events
8:30 am - 10:00 am
Special Events are major economic impact drivers for every tourism-based community in New Mexico. Events bring in outside tourism dollars and provide jobs and entertainment for local residents. The competition for events continues to grow as so many communities add more events. It is critical to understand what is working well and what needs improvement for your local event, but it is also important to understand the impact events have on the local economy. In this session we will explore the indicators of economic impact for events and why these indicators are necessary for demonstrating the value of tourism development in your community.
Topics include:
  • Proper data gathering and survey design
  • The importance of tracking the number of attendees
  • Adequate sample size
  • Interpreting the results for actionable changes
Chris Cordova
Southwest Planning & Marketing
Partner Emeritus
Rachelle Howell
Southwest Planning & Marketing
Managing Partner
TRENDS Registration
(member pricing)
TRENDS Registration
(non-member pricing)
Annual Meeting Only
(members only)
Thank You Sponsors!
Title Sponsor
Host Venue
Community Sponsors
The New Mexico Hospitality & Tourism TRENDS & Annual Meeting is the annual marketing and research conference held annually in Santa Fe. In addition to an annual review of the New Mexico Hospitality Association, TRENDS also serves as the annual introduction to the New Mexico Legislative Session with an update on our policy priorities and legislative agenda.

TRENDS will also feature a preview of the latest travel trends and industry predictions from industry experts that will help put your hospitality or tourism business/organization on the right track to succeed in 2019.
Monday, January 28, 2019 | La Fonda on the Plaza | Santa Fe