Beginning November 1, 2023, Virginians shopping for a 2024 Marketplace health plan will no longer buy that plan through Healthcare.gov the way they have for the past 9 years. This is because Virginia has become the most recent state to launch its very own Marketplace!
Here are some things that will be different on Virginia’s Insurance Marketplace:
1) NEW website! Instead of applying for a Marketplace plan through www.healthcare.gov, Virginians will now go to marketplace.virginia.gov. This new site is “for Virginians, by Virginians,” and is unique to Virginia. It features the dogwood logo and tagline, Where Virginians shop for affordable health insurance.
2) NEW call center! Instead of using the federal Marketplace call center (1-800-318-2596) to speak to a representative who can help complete an application and/or select a plan, Virginians will now call 888-687-1501. Representatives at Virginia’s Insurance Marketplace call center will be exclusively focused on Virginia’s health plans and eligibility policies.
3) NEW look and feel! Virginia’s Insurance Marketplace will launch its marketing campaign this month. You may have already seen Facebook, Google, and/or YouTube ads promoting it! For a complete branding kit and/or a speaker to share key information with your organization, please visit marketplace.virginia.gov/community-partners.
4) NEW decision support will be available, to help those shopping on the Marketplace pick the plan that is best for them. Thanks to new federal guidelines, Virginians will have sufficient plan options to pick from, but not so many that they will feel overwhelmed.
In addition to the exciting developments above, Virginia’s Insurance Marketplace also includes some of the best elements of the federal Marketplace:
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