Dear Readers,

It's time for our monthly newsletter full of exciting developments from the leisure, entertainment, and amusement industry in the MENA region and beyond.

October has been a month of big announcements – from MENA’s first gastrogaming concept to exploring the metaverse adventure and everything in between. If anything, it has been a month full of new and interesting launches.

With only three weeks to go before the region’s biggest sporting event of 2022 – the FIFA World Cup Qatar – the leisure and entertainment industry is certainly buzzing with excitement.

MENALAC is gearing up for the "FOCUS ON ABU DHABI" event, which will take place on December 7th and 8th, 2022. Hurry to get your tickets; only a few seats remain.

And MENALAC wishes our members participating at the upcoming IAAPA Expo at Orlando a very successful show.

Do read on to catch up with all the interesting updates.

Sub Sea Systems is a family-owned business and a world leader in innovative products and underwater experiences for the tourism industry. The talented team specializes in immersive, memorable and hands-on encounters that aim to educate through entertainment. 

LEISURE, a 100% Qatari-owned company and a pioneer in operating entertainment destinations in a dynamic environment that creates memorable family experiences aims to raise the profile of entertainment in Qatar.

During our recent conversation with Sherif Elbassiouny, Managing Director at LEISURE, Founder of EProjects and DBIO Limited UK we learnt more about the company, its celebrated brands, achievements, loyalty programme and more Read More

Leisure and entertainment is a massive industry comprising numerous categories or segments. These include amusement parks, athletic events and cinemas, among others. One of the fastest-growing markets with no indication of slowing, it’s also one of the world’s most energy-intensive industries. Therefore, this industry has much to gain from energy management innovation.

In a world where energy is becoming scarce, it is important to explore new ways of reducing our carbon footprint. Energy management innovation led by new technologies is an important part of this process. Read More

According to the World Health Organization, 15% of the world’s population (or about 1.2 billion people) live with some form of disability, and as the surfing industry continues to rapidly expand and evolve worldwide, empowering this population is essential – and the right thing to do!

This is an opportunity for attractions to become a champion for inclusion and to provide greater access to waves for a wider audience, especially for those that do not live near the ocean or prefer a more controlled surfing experience. Read More