May 14, 2018

The verdict on Sports Betting is in! The Supreme Court of The United States returned its decision reversing the Professional and Amateur Sports Protection Act early today, paving the way for states to develop enabling legislation and for the industry to follow suit. A decision primarily focused on states' rights, Justice Alito writes in the opinion of the court, "The legalization of sports gambling requires an important policy choice, but the choice is not ours [the federal government's] to make." He also makes clear that, "Congress can regulate sports gambling directly, but if it elects not to do so, each State is free to act on its own." Several states have already passed legislation that permits betting on sports.
Now it's time for stakeholders to assess their opportunities in legal sports wagering. The regulations supporting sports betting will vary from state to state, and it will be critical for legislators, regulators, operators, and sports leagues to tune in and take advantage. The orientation of potential wagering around brick and mortar facilities, distributed lottery systems, or ambient locations is still to be determined.
The Innovation Group has prepared by the earlier release of our Sports Betting Playbook , as well as our proprietary, targeted, consumer-focused survey on sports betting . Our firsthand, primary customer data from this survey is already helping inform operators, state governments, tribes, and lotteries on how consumers may respond to the myriad of sports betting options to follow. And our industry impact assessments and custom market forecasts are leading the industry in accuracy and utility; we are using our survey data and comparative assessments of other markets to size four major sports betting markets right now.
The Innovation Group is available to assist with all of your sports betting questions and needs, including:
  • Reviewing the current legislative landscape, including tax rates and what each state is most likely to permit
  • Shaping legislation and regulations that help maximize your opportunity
  • Strategic planningincluding how sports betting integrates into your property, selecting operating partners, and how to build a sports betting operation
  • Understanding consumer behaviors in response to several sports betting scenarios on a national and individual state basis
  • Forecasting sports betting market potential at casinos or within distributed systems based on our proprietary model and primary research
  • Assessing the impact on core gaming and resort operations at the property or statewide level, as sports betting drives casino visitation

Click here for the complete SCOTUS opinion: Murphy vs. NCAA.

Contact us today for next steps on how we can help you, given this exciting development.
Michael Soll
The Innovation Group

Brian Wyman, Ph.D.
Innovation Analytics

Christopher Irwin
Director, Native American & Interactive Services
The Innovation Group


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About The Innovation Group:

The Innovation Group has long been recognized as the world's most respected and sought-after research and advisory firm, specializing in the gaming, entertainment, hospitality and leisure industries. To date, our research and analyses have driven over $100 billion in investment decisions across more than 80 countries and six continents. The Innovation Group's accuracy and reliability is unparalleled, with our forecasts historically tracking within 5% of actual revenues across the most complex of gaming jurisdictions throughout the globe. 

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