MFA Longevity Market Report
News and insights from thought leaders in the longevity economy

November/December 2023

Dear friends and colleagues,


It will be great to be back at the National Press Club December 12 -13 for our upcoming Longevity Innovation Summit, an annual gathering of 200 of the top thought leaders all focused on innovations and investment in caregiving. An exciting component of the conference will be our first "unconference ideation session" moderated by Todd Haim from NIA and Mel Barsky from CABHI. We can’t wait to hear about the rapid innovation among all levels of government, investors, entrepreneurs, and other stakeholders! 


December is also a season where we pray for peace and joy among all. The holidays can be difficult for so many who have lost a loved one or are dealing with challenges. We celebrate the life of Rosalynn Carter, a first lady who made such an impact with her important work on mental health and caregiving. She said the poignant quote, "There are only four kinds of people in the world: those who have been caregivers, those who are currently caregivers, those who will be caregivers, and those who will need caregivers” – a helpful reminder as we enter into the holiday season. 


Warmly,

Mary

Table of Contents:
  • MFA Events
  • MFA Podcasts
  • Funding News
  • Corporate Updates
  • Books, News, and Reports
MFA Events

You still have time to register for the What's Next Longevity Innovation Summit


The What’s Next Longevity Innovation Summit, December 12-13 in Washington, DC is right around the corner! Use discount code FOM20 to register today! In the last month we have added more thought leaders to the agenda, including:

  • Sarah Gitlin, McKinsey & Company
  • Neil Borg, Ziegler
  • Ryan Elza, U.S. Administration for Community Living
  • Courtney Wallin, National Institute on Aging
  • John Zogby, John Zogby Strategies LLC
  • Robert Stephen, AARP
  • Daphney Vick, Carefluent
  • Bob Rosenblatt, DC area Journalist
  • Cynthia Hutchins, Bank of America
  • Heather Nawrocki, AARP


Visit the conference website to see the agenda and speakers for the event.

MFA Podcasts
What's Next Living Longer Better Smarter
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Episode 59: Food, Fun, and Family – It’s a pre-Thanksgiving tradition! The wonderful PBS chef and author Lidia Bastianich joins Mary and Fred with her brand new cookbook full of family recipes. And Ageless Innovation CEO Ted Fischer brings along some brand new family games!

Episode-61 image

Episode 61: Attitude & Gratitude – A NY Times story on Susan Auslander’s battle to bring solar energy to her senior living community inspired Mary and Fred, so they invited her and reporter John Leland to join them. They also chat about John’s book, Happiness is a Choice You Make-Lessons From a Year Among the Oldest Old. Then, expert Laurie Orlov joins to chat about the role of AI in helping to solve the caregiving crisis.


Check out the full list of What's Next Living Longer Better Smarter episodes.

Funding News


  • Evernorth Health Services, a division of Cigna, acquired the virtual care platform Bright.md.
  • Online marketplace for senior care facilities Dwellr raised $500,000 in pre-seed funding led by Move Venture Capital and Invest Nebraska.
  • Sage, a senior living care coordination platform, raised $15 million in Series A funding led by Maveron. 
  • France-based Tilak Healthcare, an ophthalmological digital health company focused on macular degeneration, raised 10 million in funding led by Elaia and Cap Hornet. 
  • Optimize Health, a remote patient monitoring and chronic care management platform, raised $18 million in Series B funding led by Foundry and Escalate Capital Partners.
Corporate Updates

AARP Identifies Trends in Health Care


The 2024 election is right around the corner, and while there are numerous pressing issues for Americans right now, affordable, accessible, quality health care tops the list for many – especially for older Americans. That said, the health care field is large, complex, and ever-evolving, so it’s helpful to have a primer on major areas of interest and momentum in the field. Read more from Nancy LeaMond, AARP’s Chief Advocacy & Engagement Officer, in her latest blog highlighting five trends in the health care space.

Pegasus Senior Living Chooses Phoenix Hipwear


Phoenix Hipwear has been selected by Pegasus Senior Living as the exclusive provider of hip protectors for their residents. Dr Sandi Petersen, SVP of Health & Wellness at Pegasus has this to say, "We are excited to partner with Phoenix Hipwear to mitigate fall risks for our residents. We know from research that the risk of hip fracture is reduced by nearly 3-fold by wearing a hip protector at the time of falling."

GetSetUp Launches GetSetUp Anywhere & Shares Active Aging Report


GetSetUp is thrilled to unveil GetSetUp Anywhere, which allows partners to seamlessly integrate GetSetUp's extensive catalog of peer-to-peer classes, content, and community into their own web and mobile experiences, empowering millions more older adults to live, learn, and thrive as they age. 

In addition, GetSetUp's recently released "2023 Active Aging Report: Comprehensive Insight into Technology’s Impact on Social Determinants of Health" shares invaluable insights into seniors' evolving needs, consumption patterns, and behavioral shifts. The report delves into various crucial areas—from closing the digital gap to exploring the social factors affecting health and uncovering economic opportunities.

TCARE Launches Veteran Caregiver Support Program


TCARE kicked off its Caregiver Support Program with the Disabled American Veterans (DAV) – providing veteran caregivers with risk screening, digital tools to support their caregiving responsibilities, and personalized care plans and one-on-one support from a trained TCARE Specialist with experience supporting veterans and their loved ones. 



In additional partnership news, TCARE inked new partnerships with the Northwest Florida Area Agency on Aging (NWFLAAA) and the City of Albuquerque, New Mexico Area Agency on Aging and renewed its contract to support informal caregivers of members in Molina’s Texas market.

CABHI Releases New Podcast and Save the Date


Listen to CABHI’s latest Community of Innovation podcast: Innovations in the Residential Care of Older Persons, a fireside chat with Dr. William Reichman, President and CEO of Baycrest Seniors Care, and guest Dr. Victor Regnier, an internationally renowned architect and leading expert in innovative housing solutions and services for older persons with mental and/or physical frailty. Hear about the latest research and global developments in optimizing housing designs and programs for aging adults from across the world.


And save the date for CABHI's 6th annual virtual summit, co-produced by Mary Furlong and Associates, will be held on March 26th, 2024. Subscribe to CABHI’s monthly newsletter to learn more.

OdessaConnect Partners With AccordCare 


AccordCare, an Atlanta-based home healthcare provider, has partnered with OdessaConnect to deliver virtual care services through the largest screen in the home, the TV.  “AccordCare has partnered with Odessa to improve clinical outcomes in the home. Our care teams use Odessa to communicate with the clients through the TV and the clients love engaging with family and friends through Odessa.” 

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Join Botco.ai's December Webinar


Unlock the power of AI-driven SMS alongside Botco.ai’s GenAI Chat tech in its December 5th webinar on accelerating conversions and fostering meaningful interactions for senior living communities. Register now for 'GenAI & SMS: From Inquiry to Deals'.

Ziegler LinkAge


Ziegler's recent newsletter highlights that non-profit senior living communities continue to change ownership and/or sponsorship. While about half of these changes have been acquisitions by for-profit entities, some non-profits have expanded through acquisitions and utilized affiliation as a strategy.

Books, News, and Reports


  • Laurie Orlov’s latest report explores AI and the future of care work.
  • KFF Health News and NY Times has a new series on the long-term care crisis, the first on dying broke due to long-term care costs.
  • Senator Bob Casey proposed the HCBS Relief Act, which would send more funding to Medicaid HCBS.
  • Sherri Snelling shares a moving tribute to First Lady Rosalynn Carter in Next Avenue.
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