What's new in our Leisure and Attractions world?
Dear reader,

We're kicking off this month's newsletter with huge congratulations to our members who have brought home a raft of awards a from the recently hosted IAAPA Expo!

And with cooler weather having arrived, it's equally wonderful to see our members' Leisure & Attraction venues brimming with excited visitors and smiling faces.

This month's industry highlights feature fantastic new projects across the region and world alongside an insightful lineup of advice to help us all thrive in the new normal.

Speaking of thriving in the new normal, have you checked out our data-driven MENA Leisure Report (MLR) yet? You can now purchase your copy of the MLR here.

And of course! We are fast approaching our most awaited event of the year – THE MENALAC ANNUAL AWARDS. Some details revealed. Some to follow shortly. Stay tuned!

Also, keep an eye out for our new newsletter section - FUN BYTES - where we cover hilarious headlines from our industry that are sure to make you giggle.

Without further ado, grab a coffee and dive into our latest newsletter!

We hope you enjoy reading it as much as we did creating it for you.
The MENA LEISURE REPORT is an extensive 400-page coffee table book, brimming with first-hand demographic, tourism, and leisure industry data for each country in the MENA region from Pakistan to Morocco. With exclusive statistics about annual venue footfall to the average spend per person at Family Entertainment Centres and beyond, the MLR contains invaluable data that will help investors, developers and operators make informed business decisions, benchmark operations, and re-strategise. Read More

To buy your copy, please click here.
ACTIVE LEISURE

Active Leisure and their consultants & installation partners have all been working in the amusement park industry and/or in the showmen business for decades. Active Leisure focus is on the installation of roller coasters and other rides, water slides and water play equipment and indoor & outdoor play and climbing structures. They represent highly experienced installers that have done many installations in this region, such as at Ferrari World, Warner Bros. World, Yas Waterworld, and at Dubai Parks.
When the pandemic paralyzed businesses in the family entertainment industry, FECs around the world continued to rise against the challenges COVID-19 poses on the business, especially to the consumers.

Read this article contribute by EMBED on different tech solutions that attractions embraced/could embrace to help push through this difficult time. Read More
The Dubai venue has named its new feature the Kids Zone and it was developed especially for younger guests, who can play in their own mini-world within an inflatable. The kid-friendly area spans over 17,000 square feet and will encompass many attractions that usually appear in the more adult sections. Read More
Quest, Qatar’s first indoor experiential theme park located in Doha Oasis, has set two Guinness World Records for the "Tallest Indoor Rollercoaster" and the "Tallest Indoor Drop Tower Ride". Read More
The video for "Future Me" was filmed in the indoor theme park's Gotham and Metropolis lands, with the finale taking over Warner Bros. Plaza. Read More
A new attraction, the Masameer Experience was been planned, delivered, and installed in record time for the opening of new development, Boulevard RUH City. Read More
SPREE Interactive has partnered with I.E. Park Soli Car and SALA Entertainment to deploy its VR Bumper Car attractions across Saudi Arabia. Beginning this month, SPREE Interactive and I.E. Park will roll our Cyberblaster, an immersive VR bumper car experience, to SALA Entertainment FECs in Riyadh and beyond. Read More
An unlikely partnership formed in 1996 on a football pitch has now celebrated its 25th anniversary as a leading amusement attractions business. Read More
Called Torchlight, the ride is the result of a partnership between 3D/4D media-based attractions specialist Simworx, dark ride company Lagotronics and themed attraction design company Katapult. Read More
The last time the industry gathered in person at IAAPA Expo, Embed made waves by unveiling its Mobile Wallet and two years later, this is still the only non-banking, finance-payment of loyalty card business and brand card to sit in the consumers’ Google Pay of Apple Wallet. Now, following two years in development, it is demonstrating its cutting-edge new self-service KIOSK+ alongside other new features. Read More
IAAPA, the global association for the attractions industry, has announced its IAAPA Service Award winners, alongside the recipient of the IAAPA Young Professional of the Year Award and inductees to the IAAPA Hall of Fame. Read More
Radian Smart Wristband has been awarded a US patent for its feature-rich and ingenious innovation. The Radian wristband is a game-changer for the entertainment industry with its remarkable functionality and easy-to-implement features. Read More
During their encounter, each team of six people will cross eight different areas in Mission Space, some featuring expertly-designed simulators which are specially created to provide a realistic journey and provide lasting memories. Read More
Walltopia’s creation completed for Evergrande represents an Adventure Hub, designed and built by the leading Active entertainment manufacturer with a footprint of 2200 sq. m and a height of 16 m. It features Ocean-themed Ropes courses, Fun Walls, Artificial Cave, the Rollglider, Adventure Trail, Elevated Kids Playgrounds, and more. Read More
Designer, developer and manufacturer of games and experiences for location-based entertainment venues, LAI Games, has announced a series of promotions and plans for its latest VR game, Arcade Legend. It has also announced internal updates. Read More
“Innovation is in our DNA and the new MammothBLAST Water Coaster represents the pinnacle of our innovative technology,” says ProSlide's Chief Commercial Officer - Ray Smegal. The attraction’s cutting-edge design mixes water coaster BLAST technology with the fun of rafting for a new family ride experience. Read More
With the Brass Rings “awarding the innovation and unwavering spirit of our industry,” Parallel Pursuit is recognized for elevating the guest experience while considering practical, operational needs. It is designed for high throughput in a compact footprint, and with power and water efficiencies as well as high-quality fiberglass that make the total cost of ownership very attractive. Read More
Triotech, an award-winning creator of media-based attractions, has announced that its new interactive media-based dark ride, Hyper Ride, was recognised in the Best New Product, Major/Ride Attraction category. This is an innovative, action-packed attraction that is ideal for venues with a small footprint. Meanwhile, the company also won a Brass Ring Award (2nd place) for Best Exhibit during the show. Read More
F.L.Y. is the world’s longest and first launched flying coaster and has been wowing guests since it opened at the German theme park as the anchor attraction in the new steampunk-themed land Rookburgh. Read More
Intercard and Hownd's new integration makes it easy for consumers to redeem Hownd promos on Intercard self-service kiosks and point-of-sale (POS) systems. Read More
Sam Coleman, well known in the UK amusement machine industry, has joined BANDAI NAMCO Amusement Europe as its Used Games Sales Manager. Read More
Manfred Meier, CEO of Kraftwerk Living Technologies & Paddy Dunning, CEO of The Giant Company agree to develop The Giant visitor attraction globally. Read More
Set for opening next summer, the brand-new attraction will be called “Carnival Chaos Hyper Ride”. The experience will showcase Triotech’s Hyper Ride, an award-winning innovative interactive media-based dark ride that features exclusive tech. Read More
The Ferrari Experience is a media-based midway attraction concept that includes immersive simulator rides, an esports hub, and themed dining experiences. Read More
Combined with ProSlide’s innovation in water rides, Show Canada will provide its creative expertise of experiential interfaces, themed experiences and interactivity to future ProSlide projects, providing an enhanced product offering for clients. Read More
At the recently-hosted IAAPA Expo in Florida, US, the company displayed its cutting-edge range of kiosks, tablets, locks, and POS systems. Read More
Hunderfossen Eventyrpark and partners on the project, Simworx, Qvisten Animation and Farmer Attractions are proud to announce that their latest attraction the Reodor Felgen’s Hyperakselerator has been awarded the prestigious Thea Award for Outstanding Achievement – Attraction with a Limited Budget. Read More
Scheduled to open summer next year, the Carnival Chaos Hyper Ride will utilise Triotech’s Hyper Ride system. The award-winning interactive media-based dark ride provides an anchor attraction with a “best-in-class” guest experience. Read More
The experience features six axes, providing a variety of motions including pitch, roll and yaw to create a realistic driving experience. Equipped with VR headsets & integrated wind effects, the dynamic simulator allows guests to feel like they are actually travelling in the legendary Monster Jam Grave Digger monster truck. Read More
Vekoma Rides has revealed that two of its rollercoasters will open at a major theme park in Poland. The country’s largest theme park, at a size of 43 hectares, Energylandia will open the new coasters as part of a major expansion project. Read More
WhiteWater paid a visit to IAAPA, where it brought its 40th-anniversary celebrations to a close as well as updating attendees on all its latest developments. Read More
Adirondack Studios, a company that provides creative solutions for designers, artists, producers, and owners across the themed entertainment industry, worked on a brand activation for MasterCard Food and Beverage. The project involved taking three iconic restaurants from around the world and recreating them at Spring Studios in Tribeca, New York City. Read More
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