Issue: 128

November 2020

Limoneira.com

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In this issue

Limoneira’s Peelin Good - the Zest is Yet to Come Tour Retail Dietitians Business Alliance

Celebrate November and the Holidays with Limoneira Citrus  Limoneira - Grocery Headquarters Retail Dietitians Summit

Limoneira Participates in the Global Citrus Congress Limoneira Participates in Asia Fruit Logistica

Limoneira on Coffee with America  Limoneira Lemon Misfits™ Help Address Food Waste Issues

Limoneira and Chef Chuy Elizondo From Benell and the Bread Factory Partner in Recipe Promotion ATOST- with Limoneira Lemons

Winner's Block

Limoneira’s Peelin Good - the Zest is Yet to Come Tour

Buckle up! Over the next 10 months, our team of Instagram influencers from coast to coast will be sharing delicious recipes made with Limoneira lemons and other citrus, fun tips for the whole family, and will also be directing you to the many great grocery stores all over the United States to get and stay healthy. We hope you’re ready for this virtual tour because it’s going to be a fun ride! Our influencers will also be giving shout-outs to Grocery Retail Dietitians in each city and young entrepreneurs that are part of the non-profit Lemonade Day organization. Please follow the tour in each of your respective cities and check out the great recipes and fun tips! Remember to follow @LimoneiraCo on Instagram.  September 1 – October 31, 2020 Portland, Maine @thecreativegeneri @hannafordmkts Boston, Massachusetts @thehungrydragonfly, @haley.lives @stopandshop Rochester, New York @homeinflx @wegmans Toronto, Canada @logandunn, @wakeupeatthis, @chefjordanwagman, @thebridlebakery @loblaws, @longosmarkets November 1 – December 31, 2020 Harrisburg (Philadelphia), Pennsylvania @PhillyVeganGal @giant Landover (Baltimore), Maryland @kristenhartke, @brittanyeatsplants, @skylaramoore @giantfood, @weismarkets Grand Rapids, Michigan @thehouseshoehostess, @jennywiththegoodeats @meijerstores, @spartannash Chicago, Illinois @thisgirlsgrub, @brokenovenbaking, @peterthechicagovegan @aldiusa, @jewelosco  January 1 – February 28, 2021 St. Louis, Missouri @_fabulouslyvegan_ @schnuckmarkets Cincinnati, Ohio @adriennelindsey_ @krogerco Greensboro (Charlotte), North Carolina @laurencirillomales @thefreshmarket Jacksonville, Florida @plantfitfhanta, @fitlilbit13 @publix, @winndixie  March 1 – April 30, 2021 Bentonville (Little Rock), Arkansas @the_perksofbeingus @walmart Houston, Texas @plantbased.passport  @heb Phoenix, Arizona @theplantpoweredparents @sprouts Boise, Idaho @tastefullytyler @albertsons May 1 – June 30, 2021 Seattle, Washington @plantpoweredfatboy @costco San Francisco, California @veganlifemeals @safeway Los Angeles, California @ashleysfoodfriends, @inemilyskitchen, @littlejoskitchen, @leeannsweintraub, @thelostartichoke @staterbros, @vons, @ralphsgrocery, @traderjoes Lemonade Day A fun, experiential program that teaches youth how to start, own and operate their very own business – a lemonade stand. Each year, in participating cities, youth have the opportunity to experience entrepreneurship by setting up their business during their city’s community-wide Lemonade Day. lemonadeday.org

Retail Dietitians Business Alliance

The professional group to almost 2,000 retail dietitians throughout the US and Canada that work for or consult to supermarket chains helping customers and employees with food, culinary, and nutrition issues. The organization’s mission is to foster the continuing business education and career development of current and future retail dietitians. retaildietitians.com

Celebrate November and the Holidays with Limoneira Citrus

Limoneira Spokesperson Megan Roosevelt provides a bevy of tasty recipes to step up Thanksgiving Dinner Put the cobwebs, ghouls, and goblins aside; Halloween is done! As we head into November, Thanksgiving and the rest of the holidays are officially on the horizon. Limoneira’s spokesperson, Megan Roosevelt, RDN, has created an array of new recipes to brighten the holiday table, with, as always, an emphasis on simplicity, ease, and health, and in the spirit of the season, gratitude. For a helpful demonstration, you can watch Megan create the recipes below on the Limoneira YouTube channel. Don’t forget to subscribe – videos with wonderful recipes and tips are added to the channel throughout the month.

Juicy Lemon Upside Down Chicken – Who says you have to cook a turkey?   Ingredients:  4 Limoneira classic lemons 1 sweet onion Fresh Italian parsley   4 whole carrots 8 yellow potatoes 1 teaspoon black pepper 1 tablespoon butter (vegan or traditional) Directions: Preheat oven to 375 degrees Fahrenheit.  Chop parsley. Add to a small bowl with butter and pepper and stir to combine. Add in juice from one lemon and stir to combine. Slice onion, chop potatoes, peel and chop carrots and cut lemons in half.  In a large soup pot, add sliced onions, potatoes, carrots and lemon.  With chicken breast down, add parsley lemon mixture inside and on top. Add in slices of lemon. Put chicken on top of veggies and add cover. Roast covered for 1 hour. Then roast for 30 more minutes uncovered.

Gluten-Free Lemon Pepper Biscuits – Because these piping hot biscuits should become a new holiday tradition Ingredients: 1 Limoneira classic lemon (2 tablespoons juice + zest)   2 eggs ¼ cup extra virgin olive oil ¾ cup blanched almond flour ¾ cup cassava flour ½ teaspoon Himalayan sea salt 1.5 teaspoons baking powder ¼ teaspoon black pepper ¼ cup canned coconut milk Directions: Preheat oven to 350 degrees Fahrenheit. Add almond flour, cassava flour, sea salt, baking powder and black pepper into a large bowl. Stir together. Whisk in zest from lemon. In a medium bowl, add eggs and whisk together. Add in coconut milk, olive oil and juice from lemon. Whisk together. Add flour mixture into wet mixture and stir to form dough. On a parchment paper lined baking sheet, add scoops of dough using an ice cream scoop. Bake for 20 minutes. Let cool and enjoy!

Sauteed Lemon Green Beans – These zingy beans are a perfect complement to the Thanksgiving table Ingredients: 1 Limoneira classic lemon  Fresh green beans 1 sweet onion 1 tablespoon coconut oil ½ teaspoon black pepper ½ teaspoon Himalayan pink salt Directions: Peel and slice onion.  In a large saucepan over medium heat, add coconut oil. Add in sliced onion, green beans and spices. Cover pan and sauté for 15 minutes.  Add slices of lemon to the pan and squeeze half a lemon over mixture. Stir around and sauté uncovered for 5 minutes.  Each month, Megan will be featuring another wonderful facet of citrus living. Subscribe to Limoneira’s Youtube channel for more information on the many ways this endlessly versatile fruit can improve life inside the home and beyond.

Limoneira - Grocery Headquarters Retail Dietitians Summit

On October 22nd, Limoneira management took part in a virtual Take A Healthy Stand™ summit with Retail Dietitians from around the U.S. Already top-of-mind with consumers, COVID19 has reinforced the need to make lifestyle changes to maintain or improve health. Self-care is a vital part of overall health, including physical, mental, and emotional health. A new survey from Harris Poll-Samueli Integrative Health Programs found that many adults in the United States plan to be more mindful of their self-care habits. 80% of respondents said they will be more mindful about practicing regular self-care once the pandemic is over. The survey included more than 2000 respondents and was conducted in May 2020. Nearly half of respondents (46%) said that they are struggling to find ways to maintain their overall health during the pandemic. Specifically, 30% reported a lack of energy, 29% reported difficulty sleeping, and another 29% said they are exercising less during the pandemic. Nearly half (47%) reported feeling socially isolated. Finally, 64% said they are more focused on their mental health now than ever before. Despite these concerns, 44% said they wish they had more guidance and support for practicing self-care, which can include lifestyle changes, a healthy diet, regular exercise, stress management, and other behavioral changes. This represents an opportunity for Grocery Retail Nutritionists to share their expertise. Limoneira works with and supports the Retail Dietitian’s Business Alliance (RDBA) to provide objective and simple messaging and tools to assist in getting shoppers healthy. In 2020, the retail environment and the role of the retail dietitian has significantly changed. It remains to be seen which of these changes will be temporary or long-term. During the recent RDBA Virtual Experience, RDBA Executive Director Annette Maggi, MS, RDN, LD, FAND addressed how dietitians can thrive in the current and post-pandemic retail environment. 2020 as we all know has dramatically changed how we do things Health and wellness high in consumers minds Shifting priorities- Doing more with less e-commerce exploding Never Ending Competition You are not what you do but why you do Develop a Consulting Mindset and demonstrate how to add value Build your personal brand within your retail environments (marketing teams, e-commerce teams, merchandising teams) We also shared background and details on Limoneira’s NATURE’S PHARMACY™ app with the audience. NP highlights 57 health concerns or desired outcomes which have been cross-tabulated with 74 fruits and vegetables that can be found in a typical grocery store’s produce department. These fruits and vegetables contain 12 essential vitamins and 11 essential minerals. Shoppers select a concern or outcome- the app generates foods in the produce aisle that can help them achieve their health goals.  Examples from Limoneira’s Nature’s Pharmacy™: Bob has memory issues and wants to see if simple changes to his diet can help- He clicks Nature’s Pharmacy on his phone and see’s Alzheimer’s issues, and sees oranges, lemons and limes that are items that can help. Jackie feels tired all the time and has a lack of energy. Her friends at the gym have suggested that she take Vitamin B1 (Thiamine). She would prefer not to take another supplement. A quick check of Nature’s Pharmacy shows her that Brussel Sprouts are one of the items that contain Vitamin B1. She’s got a great recipe for roasted garlic Brussel Sprouts that she’s been wanting to try. Tiffany wishes she had a clearer complexion. She’s a believer in “you are what you eat”. She’s in the store and the Retail Nutritionist suggests checking Nature’s Pharmacy and sees that Vitamin’s A and B3 can help and picks up lemons, and peaches for a smoothie.

Limoneira Participates in the Global Citrus Congress

Citrus is one of the biggest produce categories, but it has faced increased competition from other fruits and vegetables in recent years. Since the onset of COVID19, however, demand has been booming. The GCP will demonstrate how suppliers can maximize this opportunity and build a more sustainable industry.  Fruitnet Media International and the World Citrus Organisation have joined forces to organize the first-ever Global Citrus Congress Live, a virtual event bringing together leading players from the global citrus industry to identify and develop strategies to meet growing global demand. Global Citrus Congress Live presents the latest global production figures and track emerging consumer trends, identifying opportunities to sell more citrus in traditional and emerging markets. Limoneira has been asked by Chris White, the Managing Editor of Fruit Net Media to participate by giving a Sustainability presentation on several sustainability initiatives. Limoneira with biodiversity projects, solar energy, battery storage, innovative water projects, green waste recycling, and leadership in farmworker housing is honored to have been selected for this important event.

Limoneira Participates in Asia Fruit Logistica

As with all things COVID, ASIA FRUIT LOGISTICA ON will be a digital event format and it's much more than just a virtual trade show. It’s a sophisticated online platform that connects exhibitors with buyers and sellers in Asia. Limoneira sales people and management will be participating. As an exporter to many Asian Countries for over 7 decades, Asia is a very important part of the world for Limoneira. The majority of the global middle class is projected to come from Asia. As incomes rise, consumers move up from shopping in outdoor markets to grocery retailers. They also dine out more, and as educational levels rise, health becomes increasingly important. All good things for Limoneira. Asia Fruit Logistica’s visitors will enjoy a technically advanced program to make new connections, to meet, to organize formal business meetings, to discuss deals, and to plan the season ahead. ASIA FRUIT LOGISTICA is working with its partners at FRUITNET MEDIA INTERNATIONAL to host a full program of online conferences, seminars, and workshops that take place around ASIA FRUIT LOGISTICA ON. It includes ASIA FRUIT CONGRESS ON, an online format of Asia’s longest-running and most successful conference event for Asia’s fresh produce decision-makers.

Limoneira on Coffee with America

Just before the holidays kick off in full swing, Limoneira and Megan Roosevelt will be featured on Coffee with America. The show is available in 180 TV markets through the YouToo America network, on major cable providers like Comcast and Time Warner, and on local affiliates like WAGA-TV Fox 5 Atlanta. In the segment, Megan shares her DIY Citrus Garland, Orange Hot Cocoa and Lemon Bites, Orange Hot Cocoa, Easy Healthy Soup + DIY Table Setting for Thanksgiving. Coffee With America features two experienced and talented hosts, Ebony Steele and Sasha Rionda. Steele is best known for her work on Fox TV's Dish Nation! and radio's The Rickey Smiley Morning Show. Rionda has hosted shows on both CNN International and CNN Espanol. Steele is quite possibly one of the most prolific personalities in entertainment today. She has been named as one of Radio Facts' Top 30 Women in Media alongside Oprah, Wendy Williams and Soledad O'Brien. Sasha Rionda is perhaps most recognized for hosting "The Music Room" on CNN International, where she interviewed top recording artists like Britney Spears, Usher and Moby. Coffee with America was the first major TV series for the new Atlanta Broadcast Studio, located near Vinings (Atlanta). It’s a state-of-the-art facility built specifically for live TV production and broadcasting. The production team for "Coffee with America" will be led by Ben Garrett (Lifetime, CNBC). Garrett and the Atlanta Broadcast Studio team members have launched successful programming for Lifetime, CNBC, RLTV and Health Media Network, among others. Meredith Callan will lead brand integration for the new show; she held a similar position with Mojo Brands Daily Buzz and Emotional Mojo until their recent cancellation. Ashley Smith, formerly of The Weather Channel, is the Executive Producer.

Limoneira Lemon Misfits™ Help Address Food Waste Issues

Limoneira's Lemon Misfits™ Did you know that roughly one-third of the food produced in the world for human consumption every year (approximately 1.3 billion tons) gets lost or wasted? Food losses and waste amount to roughly US$ 680 billion in industrialized countries and US$ 310 billion in developing countries. The misfit label is a tongue-in-cheek reference to the lemons having a little scarring from wind in the orchards. We're playing on this fact by identifying them as orchard outcasts with great personalities. After all, we all know that beauty is only skin deep. To learn more about our latest program, Take A Healthy Stand™, and all of the ways we can help you please visit TakeAHealthyStand.com.

Limoneira and Chef Chuy Elizondo From Benell and the Bread Factory Partner in Recipe Promotion

Chef Chuy Elizondo is the mastermind behind his bread brand Benell and the Bread Factory and he has established more than 40 locations throughout Monterey Mexico. In November he will release his recipe virtual recipe book featuring Limoneira lemons with pictures, recipe and product description. In October Chef Chuy shared the Limoneira video with the recipe with his 14,000 followers and the recipe garnered over 2.9k views. We are grateful to WUSATA Western US Agricultural Trade Association for their assistance with this innovative promotion.

ATOST- with Limoneira Lemons

Kyle and Cindy Pressman recently began ATOST, their winery in Golden Colorado. As the Pressman’s note “She drank wine, he drank spirits. But they wanted something in the middle they could both enjoy. atost combines the two, blending the luxury of a fine wine with the quality of a craft spirit. Our flavor-forward line of American Aperitivos is crafted and bottled using the freshest ingredients at our winery in Golden, Colorado. Shipped straight to your door, our mission is to share more time together and less time apart. Whether you enjoy atost on the rocks, with bubbles, or mixed in your favorite cocktail, raise a glass to those around you and enjoy”. In addition to online orders, if you’re in the neighborhood, the Pressman’s Golden, Colorado facility feels like an escape from your everyday life. Join them in their intimate lounge to sample their line of aperitivos or enjoy a craft cocktail curated by local bartenders. They can’t wait to see you! Limoneira is so happy to provide our quality lemons to ATOST. Kyle graciously notes that “most importantly is how grateful we are to be working with Limoneira. It’s such an important part of our story.” We greatly appreciate the Pressman’s and their entrepreneurial spirit as well as the millions of other entrepreneurs throughout the country-sharing their passion and dream with the rest of us lucky folks. Please visit www.atost.co and treat yourself to deliciousness!

Winner's Block

This month our lucky winners are Jack and Becky Strumin from St. Louis, Missouri. As our monthly winners, Jack and Becky have won a Limoneira Orchard Fresh Gift. Congratulations Jack and Becky! For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at www.Limoneira.com. Be sure to check out our other contests and drawings for additional changes to win prizes.