NEWSLETTER  |  August 9, 2018
Last Call For Nominations!
Click here to nominate yourself or a colleague to be recognized for their talents, featured in Global Gaming Business magazine and honored at the Emerging Leaders of Gaming event during G2E.

Hurry! Nominations close August 15.
Customer Experience Driving Penn National's Approach as it Prepares for Sports Betting in Mississippi
by Brian Wyman, Ph.D., Principal, Innovation Analytics
When the Supreme Court of the United States (SCOTUS) repealed the Professional and Amateur Sports Protection Act on May 14, the state-level scramble to legalize sports wagering began - but not in Mississippi. It is among the few states that proactively advanced enabling legislation in anticipation of a positive outcome from SCOTUS and Mississippi operators like Penn National Gaming (PNG) are now preparing to welcome new customers to the market. The Innovation Group had the opportunity to sit down with PNG Vice President of Public Affairs Jeff Morris and Justin Carter, General Manager of the Hollywood, 1st Jackpot and Resorts Casinos in Tunica, Miss., to learn how the company is approaching this opportunity. 

Double exposure of professional businessman connected devices with world digital technology internet and wireless network on touch screen and city of business background in business and technology concept
Mobile Strategies for Casinos
by Danielle Parsons, Director of Client Services, JOINGO
When it comes to having a mobile strategy for your casino, you (a casino marketer, IT manager, or other corporate employee with influence on marketing to patrons) probably know that it's no longer acceptable to churn out a mobile app that simply reiterates information that's already on your website. You need integration and functionality that is entertaining, informative, and most importantly - time saving and useful for your patrons. Today's mobile users - 77% of all adults in the U.S., up from 35% in 2011 - demand an app experience that's convenient, functional, entertaining and easy to use. 

Watch Video of our ELG Webinar "Comprehensive Online Strategies for Casinos - Taking Control"
Jason "Wolf" Rosenberg
Founder & CEO
American iGaming Solutions
Itsik Akiva
Online Gaming & Marketing Consultant
American iGaming Solutions
Many casinos still face the dilemma of whether to expand from bricks and mortar to online, and how? In this one-hour Emerging Leaders of Gaming video webinar, Jason "Wolf" Rosenberg and Itsik Akiva covered all of the angles, including how to analyze and prioritize opportunities, measure ROI, and address outreach from vendors.  Visit our web page for video and presentation materials. Webinar
Featured Emerging Leader
from Global Gaming Business magazine's "40 Under 40" 
Justin Carter
General Manager, Hollywood Casino Tunica, 1st Jackpot Casino Tunica, and Resorts Casino Tunica

Managerial Insights from Forbes

Brian Wyman, Ph.D.
Innovation Analytics
An Analysis: The Industry's First Steps in a World Without PASPA
In the nearly four months since the Professional and Amateur Sports Protection Act (PASPA) was struck down by the U.S. Supreme Court, we've seen operators, legislators, tribes, and vendors work hard to forge partnerships, understand and shape legislation, and start to realize the potential of opening the sports betting market. The following summarizes key themes The Innovation Group (TIG) has seen emerge in this short time and serves as a jumping off point for operators thinking of making the leap into sports betting. 

OIGA Conference & Trade Show
Click here for TIG's analysis of OIGA 2018. The event was  focused largely, though not exclusively, on legislative matters, including significant discussions around sports betting, state compacts, and ball-and-dice operations.

I am grateful to be recognized for work that I am truly passionate about. Being put in the 40 Under 40 group with some of the most respected professionals in the business is a true honor."

-- Ashley Burnside
Deputy Gaming Commissioner
Eastern Shawnee Tribal Gaming Commission


  • TIG SVP Michael Zhu weighs in on potential gaming expansion in China: "I see very little upside for casinos on the Mainland." Read the full Forbes article, "Macau Risks Transcend UnionPay Uncertainties, Hainan Hype", here.

  • ELG's Annual Cocktail Event at G2E: RSVP & Save the Date!  Wednesday, Oc tober 10,  5:15-6:30 p.m ., SUSHISAMBA Las Vegas, Grand Canal Shoppes at The Palazzo.Reception


  • The Innovation Group's hotel market assessment for the Yakama Nation pays off: A year after opening a new 200-room hotel at Legends Casino in Toppenish, Washington, General Manager Letisha Peterson confirms that they are booking more conferences and events, and that they see guests staying longer to play on the gaming floors. "We are definitely living up to expectations," Peterson said. Read the full article.
Emerging Leaders of Gaming has established itself as the go-to network for young professionals assuming the next generation of leadership in gaming, entertainment, hospitality, food and beverage, tourism, and leisure. We continue to support the growth and development of these rising stars as they achieve their fast-track to success, destined to fill tomorrow's senior-level and C-suite management positions.  

For more information, contact mcasias@theinnovationgroup.com or visit our page.

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